Supermetrics for Google Sheets
Connect Google Business Profile to Google Sheets — Local Business Reporting
Pull Google Business Profile data into Google Sheets. Track search impressions, customer actions, reviews, and photo views for all your locations in auto-refreshing spreadsheets.
Why Connect Google Business Profile to Google Sheets?
Get your Google Business data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull performance data for all your Google Business Profile locations into a single Google Sheet. Compare impressions, actions, and reviews across stores.
- Pull review count and average star rating data into a spreadsheet. Track rating changes over time and flag locations with declining satisfaction.
- Pull GMB data alongside Google Ads and GA4 in one workbook. See how local search visibility relates to website traffic and ad performance.
How to Connect Google Business Profile to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Business Profile in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Google Business Profile Location Performance Report
Track search impressions, customer actions, and reviews for all locations. Includes location comparison and monthly trend analysis.
GMB Customer Action Analysis
Break down customer actions by type — website visits, phone calls, and direction requests. Track how local visibility converts to customer engagement.
What Google Business Profile Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Google Business reporting data — metrics and dimensions you already know from the Google Business interface.
Key Metrics
- Search impressions
- Views (total)
- Views (Maps)
- Views (Search)
- Actions (total)
- Actions (website)
- Actions (phone)
- Actions (driving directions)
- Review count
- Average star rating
- Photo views (total)
- Post views
Key Dimensions
- Location name
- Location address locality
- Location category name
- Location status
- Location store code
- Review star rating
- Review comment
- Post topic type
- Search keywords
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Business Profile alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Business Profile queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Business Profile reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Business Profile dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Business Profile as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Google Business Profile — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Business Profile data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Google Business Profile reporting metrics through Supermetrics, including Search impressions, Views (total), Views (Maps), Views (Search), Actions (total), and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Business Profile data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Use "Location name" as a dimension to pull performance data for all locations in one query. Compare search impressions, actions, and reviews across your entire location portfolio.
- Yes. "Search keywords" is available as a dimension. See which search terms trigger your Google Business Profile listings to understand how customers find your locations.
Also Connect to Google Sheets
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