Supermetrics for Google Sheets
Connect Google Analytics 4 to Google Sheets — Website Analytics Reports
Pull GA4 traffic, conversion, and engagement data directly into Google Sheets. Build automated traffic reports, track conversion funnels, and combine web analytics with ad data — no more manual Exploration exports.
Why Connect Google Analytics 4 to Google Sheets?
Get your GA4 data flowing into Google Sheets with automatic refreshes and zero manual work.
Automated traffic reports
Pull sessions, users, and channel breakdowns into Sheets on a schedule. Stop manually exporting GA4 Explorations every week.
Landing page performance
Track bounce rate, engagement time, and conversion rate by landing page. Use conditional formatting to highlight pages that need attention.
Multi-source blending
Pull GA4 alongside Google Ads and Search Console into the same workbook. Use VLOOKUP to match sessions with ad spend and organic rankings.
How to Connect Google Analytics 4 to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Analytics 4 in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Weekly Traffic Report
Track sessions, users, channel mix, and top landing pages with week-over-week comparisons.
Conversion Funnel Report
Monitor step-by-step conversion rates from landing page through purchase for e-commerce sites.
What Google Analytics 4 Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Analytics 4 alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Analytics 4 queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Analytics 4 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Analytics 4 to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Analytics 4 as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Google Analytics 4 data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Google Analytics 4 — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Google Analytics 4 data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Analytics 4 data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Google Analytics 4 metrics can I pull into Google Sheets?
You can access all standard Google Analytics 4 reporting metrics through Supermetrics, including Sessions, Users, New users, Active users, Views, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Google Analytics 4 in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Analytics 4 data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Does it support custom events?
Yes. Supermetrics pulls all standard and custom events from GA4, including custom conversion events you have configured.
Can I query multiple GA4 properties?
Yes. You can pull data from multiple GA4 properties into the same Google Sheet, creating separate queries per property or comparing them side by side.
Also Connect to Google Sheets
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