Supermetrics for Google Sheets
Connect Google Ads to Google Sheets — Search & Display Reporting
Pull Google Ads campaign data directly into Google Sheets. Track keyword performance, ad group metrics, and Quality Score with automated refreshes — your search and display reporting on autopilot.
Why Connect Google Ads to Google Sheets?
Get your Google Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull keyword-level data into Sheets and sort by CPC, Quality Score, or conversion rate. Spot underperformers and find opportunities without clicking through the Google Ads interface.
- Track daily spend against monthly budgets with automatic refreshes. Conditional formatting highlights when campaigns are over or under pacing.
- Pull Google Ads alongside Facebook Ads, LinkedIn, and TikTok into the same workbook. Compare cost per conversion across every paid channel in one view.
How to Connect Google Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Search Campaign Performance
Track keywords, ad groups, Quality Score, and conversion metrics across all search campaigns.
Budget Pacing Report
Monitor daily spend against targets with automatic highlighting for over/under-pacing campaigns.
What Google Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Google Ads metrics: the KPIs that matter
Google Ads budget pacing in Sheets
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Google Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Google Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Google Ads reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics pulls keyword, search term, ad group, and campaign-level data from Google Ads. You can filter by match type, Quality Score, and any other dimension.
- Yes. Google Shopping campaigns, product groups, and Shopping-specific metrics are all available through the Google Ads connector.
Also Connect to Google Sheets
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