Supermetrics for Google Sheets
Connect LinkedIn Ads to Google Sheets — B2B Advertising Reports
Pull LinkedIn Ads lead gen, engagement, and demographic data into Google Sheets. Track cost per lead by job title, compare ad formats, and share B2B campaign reports with stakeholders — all with automatic refreshes.
Why Connect LinkedIn Ads to Google Sheets?
Get your LinkedIn Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
Lead gen form reporting
Pull lead form open rates, completion rates, and cost per lead into Sheets. Sort by campaign or job title to find your most cost-effective B2B targeting.
B2B demographic analysis
Break down campaign performance by seniority, job function, and company size in a spreadsheet. Use formulas to calculate CPL by professional segment.
Cross-platform B2B comparison
Pull LinkedIn alongside Google Ads and Facebook Ads into the same workbook. Compare cost per qualified lead across every channel.
How to Connect LinkedIn Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for LinkedIn Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
B2B Campaign Performance
Track lead gen metrics, engagement, and spend by campaign group and ad format.
LinkedIn Audience Report
Break down performance by job title, seniority, and company size for targeting optimization.
What LinkedIn Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full LinkedIn Ads reporting data — metrics and dimensions you already know from the LinkedIn Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Lead form opens
- Leads
- Lead form completion rate
- Video views
- Video completions
- Social actions
- Engagement rate
Key Dimensions
- Campaign name
- Campaign group
- Creative name
- Ad format
- Objective type
- Company name
- Company industry
- Company size
- Job title
- Job function
- Seniority
- Location
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect LinkedIn Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for LinkedIn Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your LinkedIn Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect LinkedIn Ads to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select LinkedIn Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my LinkedIn Ads data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for LinkedIn Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine LinkedIn Ads data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull LinkedIn Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What LinkedIn Ads metrics can I pull into Google Sheets?
You can access all standard LinkedIn Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for LinkedIn Ads in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your LinkedIn Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Can I pull lead gen form data?
Yes. Supermetrics pulls LinkedIn Lead Gen Form metrics including opens, completions, completion rates, and cost per lead. You can analyze form performance by campaign and audience segment.
Does it support demographic breakdowns?
Yes. You can break down performance by job title, job function, seniority, company name, company industry, company size, and location.
Also Connect to Google Sheets
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