Supermetrics for Google Sheets
Connect X (Twitter) Ads to Google Sheets — Social Ad Reporting
Pull X (Twitter) Ads engagement, link clicks, and conversion data into Google Sheets. Track promoted tweet performance and compare X against LinkedIn and Meta for your audience — all with automated refreshes.
Why Connect X (Twitter) Ads to Google Sheets?
Get your X Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull retweets, replies, link clicks, and engagement rates into Sheets. Sort promoted tweets by meaningful engagement, not just impressions.
- Track performance across awareness, consideration, and conversion campaigns. Use formulas to compare cost per result by objective type.
- Pull X Ads alongside LinkedIn and Facebook into the same workbook. Compare engagement rates and CPC across social ad platforms.
How to Connect X (Twitter) Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for X (Twitter) Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
X Ads Campaign Report
Track engagement metrics, link clicks, and conversions by campaign and objective type.
What X (Twitter) Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect X (Twitter) Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for X (Twitter) Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your X (Twitter) Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select X (Twitter) Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for X (Twitter) Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull X (Twitter) Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard X (Twitter) Ads reporting metrics through Supermetrics, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your X (Twitter) Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics keeps API integrations up to date. The connector pulls data from the current X Ads API with full metric and dimension support.
- Yes. If you have the X Pixel installed, conversion data including purchases, signups, and custom events are available for analysis.
Also Connect to Google Sheets
Ready to Connect X (Twitter) Ads to Google Sheets?
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