Supermetrics for Google Sheets
Connect Microsoft Ads to Google Sheets — Search & Shopping Reports
Pull Microsoft Ads campaign, keyword, and search term data into Google Sheets. Compare Bing performance against Google Ads side by side, track Quality Scores, and find keyword arbitrage opportunities with automated refreshes.
Why Connect Microsoft Ads to Google Sheets?
Get your Microsoft Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull Microsoft Ads alongside Google Ads into the same workbook. Compare CPA, CPC, and conversion rates for the same campaigns across both engines.
- Track Quality Scores over time with automated refreshes. Conditional formatting highlights keywords that drop below your threshold.
- Pull search term reports into Sheets, filter for high-spend zero-conversion terms, and build negative keyword lists directly in your spreadsheet.
How to Connect Microsoft Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Microsoft Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Cross-Engine Comparison
Side-by-side Google Ads vs Microsoft Ads performance for matching campaigns and keywords.
Keyword Performance Report
Track impressions, clicks, conversions, and Quality Score at the keyword level.
What Microsoft Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Microsoft Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Microsoft Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Microsoft Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Microsoft Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Microsoft Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Microsoft Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Microsoft Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics pulls data from both Microsoft Search (Bing) and the Microsoft Audience Network, so you can analyze native ads alongside search campaigns.
- Yes. Pull both Google Ads and Microsoft Ads into the same workbook and use Sheets formulas to compare CPA, ROAS, and conversion rates across engines.
Also Connect to Google Sheets
Ready to Connect Microsoft Ads to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.