Supermetrics for Google Sheets
Connect Google Search Ads 360 to Google Sheets — Cross-Engine Search Reports
Pull Search Ads 360 cross-engine data into Google Sheets. Track campaign performance across Google, Microsoft, and Yahoo from a unified view with automated refreshes — your consolidated search reporting in one spreadsheet.
Why Connect Google Search Ads 360 to Google Sheets?
Get your SA360 data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull performance data from Google, Microsoft, and Yahoo into a single spreadsheet through SA360. Compare CPC and conversion rates across engines side by side.
- Track Floodlight activities and cross-engine conversion attribution in Sheets. Use formulas to calculate true CPA across your entire search portfolio.
- Consolidate all your search engine advertising data into one workbook. Share a single report with stakeholders instead of separate exports from each platform.
How to Connect Google Search Ads 360 to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Google Search Ads 360 in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Cross-Engine Search Report
Unified performance view across Google, Microsoft, and other search engines with CPA and ROAS by engine.
What Google Search Ads 360 Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full SA360 reporting data — metrics and dimensions you already know from the SA360 interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- Average CPC
- Conversions
- Conversions value
- All conversions
- All conversions value
- Interaction rate
- Visits
- View-through conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Engine account
- Account type
- Ad name
- Device
- Advertiser name
- Floodlight activity
- Match type
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Search Ads 360 alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for Google Search Ads 360. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Search Ads 360 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Google Search Ads 360 as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for Google Search Ads 360 — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Google Search Ads 360 data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard Google Search Ads 360 reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, Average CPC, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Google Search Ads 360 data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- SA360 consolidates data from Google Ads, Microsoft Advertising, Yahoo Japan, and Baidu. All engine accounts connected through SA360 are available.
- Yes. Floodlight activity data is available as a dimension, allowing you to track cross-engine conversion attribution.
Also Connect to Google Sheets
Ready to Connect Google Search Ads 360 to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.