Supermetrics for Google Data Studio
Connect Google Business Profile to Google Data Studio — Local Search Dashboards
Build live Google Business Profile dashboards in Google Data Studio for local search visibility tracking. Visualize search impressions, customer actions, and review scores across all locations in interactive reports. Share local performance with franchise or multi-location teams.
Why Connect Google Business Profile to Google Data Studio?
Build live Google Business dashboards in Google Data Studio that update automatically and share with your team.
- Track search impressions, Maps views, and customer actions across all your business locations in a single dashboard. Compare location performance and spot underperformers.
- Visualize review counts, average star ratings, and review trends over time. Identify locations with declining ratings and respond before sentiment affects foot traffic.
- Monitor website clicks, phone calls, and driving direction requests by location. See which locations drive the most customer actions and where local SEO needs improvement.
How to Connect Google Business Profile to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Business Profile connector to begin setup.
- 2
Authorize Google Business Profile
Sign in to your Google Business Profile account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Google Business metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Business Profile in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Local Search Performance Dashboard
Track search impressions, Maps views, and customer actions across locations. Includes review rating monitoring and search keyword analysis.
Multi-Location Review Tracker
Monitor average star ratings, review volume, and sentiment trends across all locations. Flag locations with declining ratings for immediate attention.
Reporting Scenarios for Google Business Profile in Google Data Studio
Common reporting use cases that teams build with Google Business data in Google Data Studio.
Location analysis
Location Performance Comparison
Rank locations by search impressions, customer actions, and average rating. Identify top-performing locations and those needing local SEO attention.
Funnel analysis
Customer Action Funnel
Track the journey from search impression through profile view to customer action (call, website click, directions). Compare funnel conversion rates across locations.
What Google Business Profile Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Google Business reporting data — metrics and dimensions you already know from the Google Business interface.
Key Metrics
- Search impressions
- Views (total)
- Views (Maps)
- Views (Search)
- Actions (total)
- Actions (website)
- Actions (phone)
- Actions (driving directions)
- Review count
- Average star rating
- Photo views (total)
- Post views
Key Dimensions
- Location name
- Location address locality
- Location category name
- Location status
- Location store code
- Review star rating
- Review comment
- Post topic type
- Search keywords
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Business Profile alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Google Business Profile with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Business Profile data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Google Business Profile dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Business Profile as your data source. Authorize your Google Business Profile account, pick the accounts or profiles you want to report on, and click Connect. Your Google Business Profile fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Business Profile credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Business Profile through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Business Profile data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Business Profile reporting fields are available, including Search impressions, Views (total), Views (Maps), Views (Search), Actions (total), and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Business Profile numbers without any manual steps.
- Yes. Location name and address are available as dimensions. Build multi-location dashboards comparing search visibility, customer actions, and review ratings across all your locations.
- Absolutely. Review count, average star rating, and review comments are available. Track review trends over time and set up alerts for locations with declining ratings.
Also Connect to Google Data Studio
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