Supermetrics for Google Data Studio
Connect Google Analytics 4 to Google Data Studio — Web Analytics Dashboards
Connect Google Analytics 4 to Google Data Studio for live website and app analytics dashboards. Visualize user journeys, traffic sources, conversion funnels, and e-commerce performance in interactive reports. Blend GA4 with ad platform data for complete marketing attribution.
Why Connect Google Analytics 4 to Google Data Studio?
Build live GA4 dashboards in Google Data Studio that update automatically and share with your team.
Live traffic and conversion dashboards
Build always-fresh Google Data Studio dashboards showing sessions, users, engagement, and conversions with automatic GA4 data refresh.
Blend with ad spend for true ROI
Join GA4 conversion data with Google Ads, Facebook Ads, and other platform spend in a single dashboard for accurate cost-per-acquisition reporting.
Custom event tracking visualizations
Visualize any GA4 event — button clicks, video plays, form submissions — in charts, tables, and funnels alongside standard metrics.
How to Connect Google Analytics 4 to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Analytics 4 connector to begin setup.
- 2
Authorize Google Analytics 4
Sign in to your Google Analytics 4 account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag GA4 metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Analytics 4 in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
GA4 Website Performance Dashboard
Complete website analytics overview with traffic trends, source/medium breakdown, top landing pages, and conversion tracking.
GA4 E-commerce Revenue Report
Track revenue, transactions, average order value, and product performance with e-commerce conversion funnels.
Reporting Scenarios for Google Analytics 4 in Google Data Studio
Common reporting use cases that teams build with GA4 data in Google Data Studio.
Traffic Source Attribution Dashboard
Compare traffic volume and conversion rates across all acquisition channels to identify the most valuable sources and optimize marketing spend.
Landing Page Performance Report
Rank landing pages by engagement rate, bounce rate, and conversion rate to identify which pages need optimization.
What Google Analytics 4 Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full GA4 reporting data — metrics and dimensions you already know from the GA4 interface.
Key Metrics
- Sessions
- Users
- New users
- Active users
- Views
- Engagement rate
- Average engagement time
- Bounce rate
- Conversions
- Conversion rate
- Revenue
- Event value
- Event count
- Transactions
- Ecommerce purchases
Key Dimensions
- Page path
- Page title
- Source / Medium
- Campaign
- Channel group
- Device category
- Browser
- Country
- City
- Landing page
- Referrer
- Event name
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Analytics 4 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Google Analytics 4 with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Analytics 4 data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Unsampled Data
Get your complete Google Analytics 4 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Analytics 4 to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Analytics 4 as your data source. Authorize your Google Analytics 4 account, pick the accounts or profiles you want to report on, and click Connect. Your Google Analytics 4 fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Google Analytics 4 data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Google Analytics 4 credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Analytics 4 through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Google Analytics 4 with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Analytics 4 data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Google Analytics 4 metrics and dimensions are available in Google Data Studio?
All standard Google Analytics 4 reporting fields are available, including Sessions, Users, New users, Active users, Views, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Google Analytics 4 data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Analytics 4 numbers without any manual steps.
What is the difference between the native GA4 connector and Supermetrics in Google Data Studio?
Supermetrics gives you access to more GA4 dimensions and metrics in a single query, supports data blending with 170+ other sources, and lets you pull data from multiple GA4 properties into one dashboard. It also avoids the sampling issues that can occur with the native connector on high-traffic properties.
Can I build e-commerce dashboards with GA4 data in Google Data Studio?
Yes. All GA4 e-commerce metrics — transactions, revenue, purchase value, add-to-carts — are available. Build product performance tables, revenue trend charts, and conversion funnel visualizations in your dashboard.
Also Connect to Google Data Studio
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