Supermetrics for Google Data Studio
Connect Shopify to Google Data Studio — E-commerce Revenue Dashboards
Bring Shopify store data into Google Data Studio for live e-commerce dashboards. Track orders, revenue, average order value, and product performance in interactive reports. Blend Shopify with ad spend data to see true ROAS across every marketing channel.
Why Connect Shopify to Google Data Studio?
Build live Shopify dashboards in Google Data Studio that update automatically and share with your team.
- Build live dashboards showing orders, net sales, AOV, and gross profit that update automatically as new Shopify data comes in.
- Visualize best-selling products, variant performance, and inventory trends in interactive Google Data Studio tables and charts.
- Join Shopify revenue with Facebook Ads, Google Ads, and TikTok Ads spend to calculate accurate return on ad spend by channel and campaign.
How to Connect Shopify to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Shopify connector to begin setup.
- 2
Authorize Shopify
Sign in to your Shopify account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Shopify metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Shopify in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Shopify Store Performance Dashboard
Complete e-commerce overview with revenue trends, order volume, AOV, product performance, and customer acquisition metrics.
Shopify Marketing Attribution Report
Track revenue by traffic source, UTM campaign, and referring site to see which marketing efforts drive the most sales.
Reporting Scenarios for Shopify in Google Data Studio
Common reporting use cases that teams build with Shopify data in Google Data Studio.
Product analysis
Product Mix Revenue Analysis
Compare product categories, vendors, and top SKUs by revenue, units sold, and average selling price to optimize your catalog.
Funnel analysis
E-commerce Funnel with Ad Spend
Blend Shopify revenue with ad platform spend data to build a complete marketing funnel showing cost per acquisition by channel.
What Shopify Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Shopify reporting data — metrics and dimensions you already know from the Shopify interface.
Key Metrics
- Orders
- Net sales
- Gross sales
- Average order value
- Units sold
- Gross profit
- Discount amount
- Shipping charges
- Tax amount
- Returns
- Total sales
Key Dimensions
- Product title
- Product type
- Product vendor
- Product tags
- SKU
- Variant title
- Order status
- Fulfillment status
- Channel
- UTM source
- Customer location
- Referring site
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
7 Supermetrics use cases for ecommerce
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Shopify alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Shopify with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Shopify data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Every Order, Every Product
Pull your complete Shopify catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Shopify as your data source. Authorize your Shopify account, pick the accounts or profiles you want to report on, and click Connect. Your Shopify fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Shopify credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Shopify through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Shopify data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Shopify reporting fields are available, including Orders, Net sales, Gross sales, Average order value, Units sold, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Shopify numbers without any manual steps.
- Yes. Supermetrics pulls product title, type, vendor, SKU, variant, and tags alongside order and revenue metrics. Build product performance tables, category charts, and variant comparisons in your dashboard.
- Absolutely. Use Google Data Studio data blending to join Shopify revenue data with GA4 traffic and conversion data on shared keys like date or UTM source, giving you end-to-end e-commerce analytics.
Also Connect to Google Data Studio
Ready to Connect Shopify to Google Data Studio?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.