Supermetrics for Google Data Studio
Connect WooCommerce to Google Data Studio — E-commerce Store Dashboards
Connect WooCommerce to Google Data Studio for live e-commerce store dashboards. Track orders, revenue, product performance, and customer metrics in interactive reports. Blend WooCommerce with ad platform data for complete marketing attribution.
Why Connect WooCommerce to Google Data Studio?
Build live WooCommerce dashboards in Google Data Studio that update automatically and share with your team.
Sales and order tracking dashboards
Visualize gross sales, net sales, orders, and average order value in live dashboards. Track daily revenue trends and spot seasonal patterns or drops immediately.
Product performance analysis
Rank products by revenue, units sold, and average order value. Identify best-sellers, underperformers, and products with high return rates to optimize your catalog.
Blend with ad spend for true e-commerce ROAS
Join WooCommerce order data with Google Ads and Facebook Ads spend to calculate real return on ad spend using actual transaction amounts, not estimated values.
How to Connect WooCommerce to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the WooCommerce connector to begin setup.
- 2
Authorize WooCommerce
Sign in to your WooCommerce account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag WooCommerce metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for WooCommerce in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
E-commerce Sales Dashboard
Track gross sales, net sales, orders, and average order value with daily and monthly trend lines. Includes product performance tables and order status breakdowns.
Product Performance Report
Rank products by revenue, units sold, and return rate. Includes product category breakdowns and top/bottom performer analysis.
Reporting Scenarios for WooCommerce in Google Data Studio
Common reporting use cases that teams build with WooCommerce data in Google Data Studio.
Revenue by Marketing Channel
Blend WooCommerce revenue with GA4 traffic source data to attribute sales to each marketing channel. Calculate true cost per order and ROAS across paid and organic channels.
Shipping & Tax Geography Report
Visualize order distribution by billing country with shipping costs and tax breakdowns. Identify which markets drive the most revenue and the true cost of serving each region.
What WooCommerce Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full WooCommerce reporting data — metrics and dimensions you already know from the WooCommerce interface.
Key Metrics
- Gross sales
- Net sales
- Total sales
- Orders
- Average order value
- Items sold
- Average items per order
- Returns
- Coupons
- Shipping
- Taxes
Key Dimensions
- Product name
- Order status
- Payment method title
- Billing country code
- SKU
- Order currency
- Product parent name
- Customer ID
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect WooCommerce alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine WooCommerce with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your WooCommerce data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Every Order, Every Product
Pull your complete WooCommerce catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect WooCommerce to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose WooCommerce as your data source. Authorize your WooCommerce account, pick the accounts or profiles you want to report on, and click Connect. Your WooCommerce fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my WooCommerce data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all WooCommerce credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from WooCommerce through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine WooCommerce with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend WooCommerce data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What WooCommerce metrics and dimensions are available in Google Data Studio?
All standard WooCommerce reporting fields are available, including Gross sales, Net sales, Total sales, Orders, Average order value, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use WooCommerce data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest WooCommerce numbers without any manual steps.
Can I see product-level sales data from WooCommerce in Google Data Studio?
Yes. Product name, SKU, and order data are all available. Build product performance tables ranking items by revenue, quantity sold, and return rate. Filter by order status to focus on completed sales.
Can I track WooCommerce coupon usage in Google Data Studio?
Absolutely. Coupon usage and discount amounts are available. Build reports showing which coupons drive the most orders and revenue, and track the impact of promotions on your average order value.
Also Connect to Google Data Studio
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