Supermetrics for Google Data Studio
Connect Stripe to Google Data Studio — Payment Analytics Dashboards
Connect Stripe to Google Data Studio for live payment and revenue dashboards. Track transaction volume, net revenue, fees, and refund rates in interactive reports. Blend Stripe payments with ad spend for complete marketing ROI analysis.
Why Connect Stripe to Google Data Studio?
Build live Stripe dashboards in Google Data Studio that update automatically and share with your team.
Revenue and transaction dashboards
Track gross revenue, net revenue after fees, refund rates, and transaction volume in live Google Data Studio dashboards. Monitor your payment health at a glance.
Fee analysis and payment method trends
Visualize Stripe processing fees, fee percentages, and payment method breakdowns. See how card brands, countries, and payment types affect your net revenue.
Blend payments with ad spend for true ROAS
Join Stripe transaction revenue with Google Ads and Facebook Ads spend in one dashboard. Calculate actual return on ad spend using real payment data, not self-reported platform numbers.
How to Connect Stripe to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Stripe connector to begin setup.
- 2
Authorize Stripe
Sign in to your Stripe account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Stripe metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Stripe in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Revenue & Payments Dashboard
Track gross revenue, net revenue, fees, and refund rates over time. Includes breakdowns by payment method, card brand, and country.
Subscription Health Monitor
Track recurring payment volume, failed charges, and subscription churn. Monitor payment success rates and identify billing issues before they impact MRR.
Reporting Scenarios for Stripe in Google Data Studio
Common reporting use cases that teams build with Stripe data in Google Data Studio.
Payment Method Revenue Breakdown
Visualize revenue distribution across credit cards, ACH, Apple Pay, and other payment methods. Track fee impact by payment type to optimize your checkout experience.
Marketing ROI with Real Revenue
Blend Stripe net revenue with ad platform spend data to calculate true marketing ROI. Replace self-reported conversion values with actual payment amounts for accurate attribution.
What Stripe Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Stripe reporting data — metrics and dimensions you already know from the Stripe interface.
Key Metrics
- Transaction amount
- Transaction net
- Transaction fee
- Transaction refund
- Balance amount
- Customer account balance
- Transaction charge %
- Transaction fee %
- Transaction refund %
- Fee amount
Key Dimensions
- Customer email
- Transaction type
- Transaction status
- Transaction currency
- Source card brand
- Source card country
- Source type
- Balance type
- Coupon ID
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Stripe alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Stripe with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Stripe data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Every Order, Every Product
Pull your complete Stripe catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.
Frequently Asked Questions
How do I connect Stripe to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Stripe as your data source. Authorize your Stripe account, pick the accounts or profiles you want to report on, and click Connect. Your Stripe fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my Stripe data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all Stripe credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Stripe through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine Stripe with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Stripe data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What Stripe metrics and dimensions are available in Google Data Studio?
All standard Stripe reporting fields are available, including Transaction amount, Transaction net, Transaction fee, Transaction refund, Balance amount, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use Stripe data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Stripe numbers without any manual steps.
Can I track Stripe fees and net revenue in Google Data Studio?
Yes. Supermetrics provides gross amount, net amount, fees, and refund metrics. Build fee analysis charts showing how processing costs vary by card brand, country, and payment type.
Can I see subscription and recurring revenue data from Stripe?
Yes. Transaction type and status dimensions let you segment one-time charges from subscription payments. Track MRR trends, churn, and subscription health alongside total transaction volume.
Also Connect to Google Data Studio
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