Supermetrics for Google Data Studio

Connect Stripe to Google Data Studio — Payment Analytics Dashboards

Stripe logo
Stripe
via Supermetrics
Google Data Studio logo
Data Studio

Connect Stripe to Google Data Studio for live payment and revenue dashboards. Track transaction volume, net revenue, fees, and refund rates in interactive reports. Blend Stripe payments with ad spend for complete marketing ROI analysis.

✓ No setup required ✓ Free 14-day trial ✓ No credit card needed

Why Connect Stripe to Google Data Studio?

Build live Stripe dashboards in Google Data Studio that update automatically and share with your team.

How to Connect Stripe to Google Data Studio

Three steps. Under two minutes. Zero code.

  1. 1

    Create a Data Source

    Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Stripe connector to begin setup.

  2. 2

    Authorize Stripe

    Sign in to your Stripe account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.

  3. 3

    Build Your Dashboard

    Drag Stripe metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.

Dashboard Templates for Stripe in Google Data Studio

Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.

Revenue & Payments Dashboard

Track gross revenue, net revenue, fees, and refund rates over time. Includes breakdowns by payment method, card brand, and country.

ScorecardTime seriesTablePie chart

Subscription Health Monitor

Track recurring payment volume, failed charges, and subscription churn. Monitor payment success rates and identify billing issues before they impact MRR.

Time seriesScorecardTableBar chart

Reporting Scenarios for Stripe in Google Data Studio

Common reporting use cases that teams build with Stripe data in Google Data Studio.

Revenue analysis

Payment Method Revenue Breakdown

Visualize revenue distribution across credit cards, ACH, Apple Pay, and other payment methods. Track fee impact by payment type to optimize your checkout experience.

ROI analysis

Marketing ROI with Real Revenue

Blend Stripe net revenue with ad platform spend data to calculate true marketing ROI. Replace self-reported conversion values with actual payment amounts for accurate attribution.

What Stripe Data Can You Pull into Google Data Studio?

Supermetrics gives Google Data Studio access to your full Stripe reporting data — metrics and dimensions you already know from the Stripe interface.

Key Metrics

  • Transaction amount
  • Transaction net
  • Transaction fee
  • Transaction refund
  • Balance amount
  • Customer account balance
  • Transaction charge %
  • Transaction fee %
  • Transaction refund %
  • Fee amount

Key Dimensions

  • Customer email
  • Transaction type
  • Transaction status
  • Transaction currency
  • Source card brand
  • Source card country
  • Source type
  • Balance type
  • Coupon ID

Resources & Guides

Inspiration

23 Data Studio dashboard examples

Get inspired
Guide

Data Studio guide for marketers

Read the guide
Guide

Data blending in Data Studio

Read the guide
Guide

7 Supermetrics use cases for ecommerce

Read the guide
Templates

Browse all Google Data Studio templates

Browse templates
Case Study

Nestlé: saved 80% reporting time

Read the case study

Why Supermetrics for Google Data Studio?

The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.

Built for Google Data Studio

Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.

170+ Data Sources

Connect Stripe alongside 170+ other platforms through a single integration. All your marketing data in one place.

Data Blending

Combine Stripe with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Always Current

Your Stripe data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.

Every Order, Every Product

Pull your complete Stripe catalog — every order, product, variant, and customer segment. No row limits, no sampling, no date restrictions.

Frequently Asked Questions

Ready to Connect Stripe to Google Data Studio?

Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.

✓ SOC 2 Type II certified ✓ GDPR compliant Trust Center