Supermetrics for Google Data Studio
Connect Google Ads to Google Data Studio — Live Campaign Dashboards
Bring your Google Ads data into live Google Data Studio dashboards that refresh automatically. Visualize spend, ROAS, Quality Score, and conversion trends in interactive charts, share performance reports with stakeholders, and blend Search, Display, Shopping, and Video campaign data in a single view.
Why Connect Google Ads to Google Data Studio?
Build live Google Ads dashboards in Google Data Studio that update automatically and share with your team.
- Visualize Search, Display, Shopping, and Video campaign performance in a single Google Data Studio dashboard that refreshes automatically.
- Build interactive reports with keyword, ad group, and search term data that stakeholders can filter and explore on their own.
- Place Google Ads alongside Facebook, LinkedIn, and TikTok in one dashboard to compare CPA, ROAS, and conversion volume across channels.
How to Connect Google Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Ads connector to begin setup.
- 2
Authorize Google Ads
Sign in to your Google Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Google Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Google Ads Performance Overview
Track spend, conversions, ROAS, and Quality Score across all campaign types with trend lines and comparison periods.
Search Terms Analysis
Identify top-performing and wasted search terms with spend, conversions, and CPA breakdowns by match type.
Reporting Scenarios for Google Ads in Google Data Studio
Common reporting use cases that teams build with Google Ads data in Google Data Studio.
Budget tracking
Budget Pacing Dashboard
Track daily spend against monthly budget targets across campaigns, with alerts when spend is ahead or behind pace.
Performance analysis
Quality Score Optimization Report
Monitor Quality Score trends alongside CPC and impression share to identify keywords that need landing page or ad copy improvements.
What Google Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Google Ads metrics: the KPIs that matter
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Google Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Ads as your data source. Authorize your Google Ads account, pick the accounts or profiles you want to report on, and click Connect. Your Google Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Ads reporting fields are available, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Ads numbers without any manual steps.
- Yes. Supermetrics pulls Quality Score along with all standard Google Ads fields. You can chart Quality Score trends over time, compare scores across ad groups, and correlate them with CPC and impression share in your dashboard.
- Absolutely. Use Google Data Studio data blending to join Google Ads spend data with GA4 sessions, conversions, and revenue on shared keys like date or campaign name for full-funnel visibility.
Also Connect to Google Data Studio
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