Supermetrics for Google Data Studio
Connect LinkedIn Ads to Google Data Studio — B2B Campaign Dashboards
Connect LinkedIn Ads to Google Data Studio and build live dashboards for B2B campaign performance. Track lead gen forms, sponsored content, and InMail in interactive reports. Share polished B2B marketing dashboards with your team and blend LinkedIn data with CRM metrics for full-funnel visibility.
Why Connect LinkedIn Ads to Google Data Studio?
Build live LinkedIn Ads dashboards in Google Data Studio that update automatically and share with your team.
- Visualize lead form opens, completions, and cost per lead across campaigns and audiences in a single interactive Google Data Studio report.
- Break down campaign performance by job title, seniority, company size, and industry to see which B2B segments convert best.
- Combine LinkedIn Ads lead data with HubSpot or Salesforce pipeline metrics to track cost per opportunity and marketing-sourced revenue.
How to Connect LinkedIn Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the LinkedIn Ads connector to begin setup.
- 2
Authorize LinkedIn Ads
Sign in to your LinkedIn Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag LinkedIn Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for LinkedIn Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
LinkedIn Ads B2B Performance Report
Complete B2B advertising dashboard with lead generation metrics, audience segmentation by seniority and industry, and cost efficiency analysis.
LinkedIn Lead Gen Funnel
Track the full lead generation funnel from impressions through form opens to completed leads, with conversion rates and cost per lead at each stage.
Reporting Scenarios for LinkedIn Ads in Google Data Studio
Common reporting use cases that teams build with LinkedIn Ads data in Google Data Studio.
Audience analysis
Audience Segment Performance Matrix
Compare cost per lead and conversion rates across job functions, industries, and seniority levels to optimize B2B targeting.
Format comparison
Sponsored Content vs InMail Comparison
Side-by-side performance of different LinkedIn ad formats showing engagement rates, lead quality, and cost efficiency.
What LinkedIn Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full LinkedIn Ads reporting data — metrics and dimensions you already know from the LinkedIn Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Lead form opens
- Leads
- Lead form completion rate
- Video views
- Video completions
- Social actions
- Engagement rate
Key Dimensions
- Campaign name
- Campaign group
- Creative name
- Ad format
- Objective type
- Company name
- Company industry
- Company size
- Job title
- Job function
- Seniority
- Location
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
How to optimize LinkedIn Ads campaigns
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect LinkedIn Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for LinkedIn Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your LinkedIn Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose LinkedIn Ads as your data source. Authorize your LinkedIn Ads account, pick the accounts or profiles you want to report on, and click Connect. Your LinkedIn Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all LinkedIn Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from LinkedIn Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend LinkedIn Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard LinkedIn Ads reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest LinkedIn Ads numbers without any manual steps.
- Yes. Supermetrics pulls lead form opens, completions, completion rate, and cost per lead. Build charts showing form performance by campaign, audience, and creative to optimize your B2B lead generation.
- Absolutely. LinkedIn's professional targeting dimensions including company size, industry, job function, and seniority are available as dimensions in Google Data Studio, so you can segment performance by any B2B audience attribute.
Also Connect to Google Data Studio
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