Supermetrics for Google Data Studio
Connect Salesforce to Google Data Studio — Sales Pipeline Dashboards
Build live Salesforce dashboards in Google Data Studio for pipeline tracking, revenue forecasting, and sales performance reporting. Visualize opportunities, win rates, and lead sources in interactive reports. Share CRM insights with sales leadership and blend with marketing data.
Why Connect Salesforce to Google Data Studio?
Build live Salesforce dashboards in Google Data Studio that update automatically and share with your team.
- Visualize opportunities by stage, win rates, and revenue forecasts in live Google Data Studio dashboards that reflect the latest Salesforce data.
- Build interactive reports comparing sales reps on deals closed, average deal size, and time to close — shareable with leadership.
- Blend Salesforce opportunity data with ad platform spend to calculate cost per opportunity and marketing-sourced revenue.
How to Connect Salesforce to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Salesforce connector to begin setup.
- 2
Authorize Salesforce
Sign in to your Salesforce account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Salesforce metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Salesforce in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Salesforce Pipeline Dashboard
Track opportunities by stage, win rate, average deal size, and expected revenue with owner-level performance breakdowns.
Salesforce Lead-to-Revenue Report
Follow leads from source through qualification to closed-won with conversion rates and revenue attribution at each stage.
Reporting Scenarios for Salesforce in Google Data Studio
Common reporting use cases that teams build with Salesforce data in Google Data Studio.
Forecasting
Revenue Forecast Dashboard
Combine pipeline value, historical win rates, and expected close dates to build rolling revenue forecasts for sales leadership.
Attribution analysis
Lead Source ROI Analysis
Track which lead sources generate the most pipeline and closed revenue, blended with marketing spend for true cost-per-deal analysis.
What Salesforce Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Salesforce reporting data — metrics and dimensions you already know from the Salesforce interface.
Key Metrics
- Opportunity count
- Amount won
- Hit rate
- Average amount per opportunity
- Age (days)
- Leads count
- Amount
- Expected revenue
- Probability
Key Dimensions
- Opportunity stage
- Account name
- Account industry
- Owner
- Lead source
- Product name
- Close date
- Campaign name
- Case type
- Case priority
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Salesforce alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Salesforce with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Salesforce data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Salesforce. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Salesforce as your data source. Authorize your Salesforce account, pick the accounts or profiles you want to report on, and click Connect. Your Salesforce fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Salesforce credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Salesforce through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Salesforce data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Salesforce reporting fields are available, including Opportunity count, Amount won, Hit rate, Average amount per opportunity, Age (days), and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Salesforce numbers without any manual steps.
- Yes. Supermetrics pulls opportunity counts and amounts by stage, so you can build funnel charts, stage-by-stage conversion tables, and pipeline velocity dashboards.
- Supermetrics supports standard Salesforce objects including Opportunities, Leads, Accounts, Contacts, Cases, and Campaigns. Custom fields on standard objects are also available for reporting.
Also Connect to Google Data Studio
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