Supermetrics for Google Data Studio
Connect HubSpot to Google Data Studio — CRM & Pipeline Dashboards
Build live HubSpot dashboards in Google Data Studio that track your entire marketing and sales funnel. Visualize deal pipeline, contact lifecycle, email performance, and marketing attribution in interactive reports. Share CRM dashboards with sales and marketing teams.
Why Connect HubSpot to Google Data Studio?
Build live HubSpot dashboards in Google Data Studio that update automatically and share with your team.
Pipeline visibility in real time
Visualize deal stages, close rates, and revenue forecasts in live Google Data Studio dashboards that refresh with the latest HubSpot data.
Marketing-to-sales funnel reporting
Track contacts from first touch through MQL, SQL, and closed-won in a single dashboard that shows conversion rates at every stage.
Blend CRM with ad platform data
Combine HubSpot deal data with Google Ads and Facebook Ads spend to calculate true cost per customer and marketing-sourced pipeline.
How to Connect HubSpot to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the HubSpot connector to begin setup.
- 2
Authorize HubSpot
Sign in to your HubSpot account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag HubSpot metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for HubSpot in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
HubSpot Sales Pipeline Dashboard
Track deals across pipeline stages with close rates, average deal size, and revenue forecasts. Includes owner performance and time-in-stage analysis.
HubSpot Marketing Performance Report
Overview of contact acquisition, form submissions, email performance, and landing page metrics with source attribution.
Reporting Scenarios for HubSpot in Google Data Studio
Common reporting use cases that teams build with HubSpot data in Google Data Studio.
Marketing-Sourced Revenue Dashboard
Connect marketing touchpoints to closed deals, showing which campaigns and channels generate the most pipeline and revenue.
Sales Team Performance Scorecard
Compare deal owners on deals created, win rate, average deal size, and time to close for team performance reviews.
What HubSpot Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full HubSpot reporting data — metrics and dimensions you already know from the HubSpot interface.
Key Metrics
- Contacts created
- Deals created
- Deal amount
- Deal close rate
- Closed won deals
- Amount won
- Email open rate
- Email click rate
- Email bounce rate
- Form submissions
- Page views
- Sessions
- MQLs
- SQLs
- Customer count
Key Dimensions
- Deal stage
- Deal pipeline
- Contact lifecycle stage
- Contact source
- Company name
- Company industry
- Owner
- Campaign
- Email name
- Form name
- Landing page
- Lead status
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect HubSpot alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine HubSpot with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your HubSpot data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from HubSpot. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect HubSpot to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose HubSpot as your data source. Authorize your HubSpot account, pick the accounts or profiles you want to report on, and click Connect. Your HubSpot fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my HubSpot data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all HubSpot credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from HubSpot through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine HubSpot with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend HubSpot data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What HubSpot metrics and dimensions are available in Google Data Studio?
All standard HubSpot reporting fields are available, including Contacts created, Deals created, Deal amount, Deal close rate, Closed won deals, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use HubSpot data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest HubSpot numbers without any manual steps.
Can I track HubSpot deal pipeline stages in Google Data Studio?
Yes. Supermetrics pulls deal count, deal amount, and close rate by pipeline stage. Build funnel charts, stage-by-stage tables, and revenue forecast visualizations in your dashboard.
Does the connector include HubSpot email marketing data?
Yes. Email sends, opens, clicks, bounce rate, and unsubscribe rate are all available. Combine email performance with contact lifecycle data to see how email campaigns influence deal progression.
Also Connect to Google Data Studio
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