Supermetrics for Google Data Studio
Connect Mailchimp to Google Data Studio — Email Marketing Dashboards
Connect Mailchimp to Google Data Studio for live email marketing dashboards. Track open rates, click rates, and revenue across campaigns and automations in interactive reports. Share email performance with stakeholders and blend with ad data for full-funnel visibility.
Why Connect Mailchimp to Google Data Studio?
Build live Mailchimp dashboards in Google Data Studio that update automatically and share with your team.
- Build dashboards showing open rates, click rates, and revenue for every campaign and automation, with trend lines and period comparisons.
- Send polished email performance reports to clients or stakeholders via scheduled PDFs or interactive dashboard links.
- Blend Mailchimp data with ad platform metrics in one dashboard to see how email nurture and paid acquisition work together.
How to Connect Mailchimp to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Mailchimp connector to begin setup.
- 2
Authorize Mailchimp
Sign in to your Mailchimp account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Mailchimp metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Mailchimp in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Mailchimp Email Performance Dashboard
Track open rates, click rates, and revenue across all campaigns and automations with subject line performance analysis.
Email Marketing ROI Report
Calculate revenue per email, cost per subscriber, and campaign ROI with comparisons across campaign types.
Reporting Scenarios for Mailchimp in Google Data Studio
Common reporting use cases that teams build with Mailchimp data in Google Data Studio.
Content analysis
Subject Line Performance Analysis
Compare open rates and click rates across subject lines to identify patterns in what drives engagement for your audience.
Trend analysis
Email Engagement Trends
Track open rate, click rate, and unsubscribe trends over time to catch deliverability issues and audience fatigue early.
What Mailchimp Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Mailchimp reporting data — metrics and dimensions you already know from the Mailchimp interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Unique opens
- Unique clicks
- Total opens
- Revenue
- Orders
- Spam complaints
- Forwards
- Delivery rate
Key Dimensions
- Campaign name
- Campaign type
- Subject line
- Send date
- List name
- Automation name
- Email client
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Mailchimp alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Mailchimp with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Mailchimp data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Mailchimp. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Mailchimp as your data source. Authorize your Mailchimp account, pick the accounts or profiles you want to report on, and click Connect. Your Mailchimp fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Mailchimp credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Mailchimp through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Mailchimp data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Mailchimp reporting fields are available, including Emails sent, Open rate, Click rate, Bounce rate, Unsubscribe rate, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Mailchimp numbers without any manual steps.
- Yes. Automation names, email steps, and their individual open/click metrics are available. Build dashboards showing how each automation sequence performs over time.
- Yes. Revenue and orders attributed to Mailchimp campaigns are available as metrics. Track revenue per campaign, per email, and calculate ROI in your Google Data Studio dashboard.
Also Connect to Google Data Studio
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