Supermetrics for Google Data Studio
Connect ActiveCampaign to Google Data Studio — Email & CRM Dashboards
Build live ActiveCampaign dashboards in Google Data Studio for email marketing and CRM analytics. Track open rates, click rates, and deal pipeline in interactive reports. Combine email engagement with sales data for marketing-to-revenue attribution.
Why Connect ActiveCampaign to Google Data Studio?
Build live ActiveCampaign dashboards in Google Data Studio that update automatically and share with your team.
- Track open rates, click rates, and bounce rates across campaigns and automations. Spot deliverability issues and engagement trends before they affect your sender reputation.
- Visualize deal pipeline stages, deal values, and automation-driven conversions in a single dashboard. See how email nurture sequences drive contacts through your sales funnel.
- Combine ActiveCampaign campaign metrics with Google Ads and Facebook Ads spend to see the full picture — which channels drive leads and how email nurtures them to conversion.
How to Connect ActiveCampaign to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the ActiveCampaign connector to begin setup.
- 2
Authorize ActiveCampaign
Sign in to your ActiveCampaign account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag ActiveCampaign metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for ActiveCampaign in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Email Campaign Tracker
Monitor open rates, click rates, unsubscribes, and bounces across campaigns and segments. Includes trend lines and deliverability health indicators.
Deal Pipeline Dashboard
Track deal flow through pipeline stages with conversion rates and deal values. Includes automation performance and segment-level engagement breakdowns.
Reporting Scenarios for ActiveCampaign in Google Data Studio
Common reporting use cases that teams build with ActiveCampaign data in Google Data Studio.
Automation analysis
Automation Sequence Analysis
Compare email automation sequences by open rate, click rate, and deal conversion. Identify which nurture flows drive the most pipeline value per contact.
List health
Subscriber Engagement Health Report
Track subscriber list growth, unsubscribe rates, and engagement trends over time. Spot declining engagement early and take action before it hurts deliverability.
What ActiveCampaign Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full ActiveCampaign reporting data — metrics and dimensions you already know from the ActiveCampaign interface.
Key Metrics
- Total opens
- Unique opens
- Open rate
- Total link clicks
- Unique link clicks
- Click rate
- Click to open rate
- Unsubscribe rate
- Hard bounces
- Soft bounces
- Number of deals
- Total deal value
Key Dimensions
- Campaign name
- Subject
- Segment name
- Automation ID
- Deal status
- Pipeline title
- Stage title
- Contact email
- Organization name
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect ActiveCampaign alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine ActiveCampaign with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your ActiveCampaign data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from ActiveCampaign. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose ActiveCampaign as your data source. Authorize your ActiveCampaign account, pick the accounts or profiles you want to report on, and click Connect. Your ActiveCampaign fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all ActiveCampaign credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from ActiveCampaign through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend ActiveCampaign data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard ActiveCampaign reporting fields are available, including Total opens, Unique opens, Open rate, Total link clicks, Unique link clicks, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest ActiveCampaign numbers without any manual steps.
- Yes. Automation ID is available as a dimension alongside email engagement metrics. Build reports showing how different automation sequences perform in terms of open rates, click rates, and deal conversions.
- Absolutely. Deal status, pipeline, and stage dimensions are available with deal value metrics. Build pipeline funnel charts showing deal flow from stage to stage and track conversion rates at each step.
Also Connect to Google Data Studio
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