Supermetrics for Google Data Studio
Connect Klaviyo to Google Data Studio — E-commerce Email Dashboards
Build live Klaviyo dashboards in Google Data Studio for e-commerce email and SMS marketing analytics. Track flow performance, revenue per recipient, and segment engagement in interactive reports. Blend Klaviyo with Shopify for complete e-commerce marketing visibility.
Why Connect Klaviyo to Google Data Studio?
Build live Klaviyo dashboards in Google Data Studio that update automatically and share with your team.
- Visualize email flows, campaigns, and SMS performance in Google Data Studio dashboards with revenue attribution and engagement metrics.
- Track revenue per recipient across flows, segments, and campaigns to identify your highest-value email and SMS audiences.
- Combine Klaviyo email revenue data with Shopify orders and ad platform spend for complete marketing attribution.
How to Connect Klaviyo to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Klaviyo connector to begin setup.
- 2
Authorize Klaviyo
Sign in to your Klaviyo account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Klaviyo metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Klaviyo in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Klaviyo E-commerce Email Dashboard
Track flow revenue, campaign performance, and segment engagement with revenue per recipient and channel breakdowns.
Email vs SMS Channel Comparison
Compare email and SMS performance metrics including deliverability, click rates, and revenue attribution.
Reporting Scenarios for Klaviyo in Google Data Studio
Common reporting use cases that teams build with Klaviyo data in Google Data Studio.
Flow analysis
Flow Performance Funnel
Track each step of your Klaviyo flows from send through open to click and purchase, identifying where recipients drop off.
Segment analysis
Segment Revenue Comparison
Compare revenue per recipient across customer segments to find your most valuable audiences for targeted campaigns.
What Klaviyo Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Klaviyo reporting data — metrics and dimensions you already know from the Klaviyo interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Revenue per recipient
- Bounce rate
- Unsubscribe rate
- Received SMS
- Clicked SMS
- Unsubscribed from SMS
- Spam complaint rate
- Emails delivered
- Unique opens
- Unique clicks
Key Dimensions
- Campaign name
- Flow name
- Flow email/SMS step
- Subject line
- Segment
- List
- Tag
- Send date
- Channel (Email/SMS)
- Template
- Product name
- Customer segment
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Klaviyo alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Klaviyo with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Klaviyo data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Klaviyo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Klaviyo as your data source. Authorize your Klaviyo account, pick the accounts or profiles you want to report on, and click Connect. Your Klaviyo fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Klaviyo credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Klaviyo through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Klaviyo data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Klaviyo reporting fields are available, including Emails sent, Open rate, Click rate, Revenue per recipient, Bounce rate, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Klaviyo numbers without any manual steps.
- Yes. Each flow step (email and SMS) has its own metrics. Build dashboards showing how each step in your welcome, abandoned cart, and post-purchase flows performs.
- Yes. SMS sends, deliveries, clicks, and unsubscribes are available alongside email metrics. Compare email and SMS channel performance in the same dashboard.
Also Connect to Google Data Studio
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