Supermetrics for Google Data Studio
Connect Omnisend to Google Data Studio — E-commerce Email Dashboards
Connect Omnisend to Google Data Studio for live e-commerce email marketing dashboards. Track open rates, click rates, and campaign performance in interactive reports. Blend email data with Shopify metrics for complete e-commerce analytics.
Why Connect Omnisend to Google Data Studio?
Build live Omnisend dashboards in Google Data Studio that update automatically and share with your team.
- Track open rates, click rates, and deliverability metrics across campaigns and automations. See which email campaigns drive the most engagement for your e-commerce store.
- Monitor bounce rates, complaint rates, and unsubscribe rates in live dashboards. Catch deliverability issues before they affect your sender reputation and inbox placement.
- Combine Omnisend email engagement data with Shopify revenue to see which email campaigns and segments drive the most purchases. Calculate true email marketing ROI.
How to Connect Omnisend to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Omnisend connector to begin setup.
- 2
Authorize Omnisend
Sign in to your Omnisend account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Omnisend metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Omnisend in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
E-commerce Email Performance Dashboard
Track email campaign open rates, click rates, and deliverability metrics with trend lines. Includes segment performance comparisons and campaign rankings.
Deliverability Health Monitor
Monitor bounce rates, complaint rates, and unsubscribe rates over time. Flag deliverability issues before they impact inbox placement and sender reputation.
Reporting Scenarios for Omnisend in Google Data Studio
Common reporting use cases that teams build with Omnisend data in Google Data Studio.
Content analysis
Campaign Subject Line Analysis
Compare email campaigns by subject line and open rate. Identify which messaging approaches and subject line patterns drive the highest engagement for your e-commerce audience.
Revenue analysis
Email Revenue Attribution
Blend Omnisend campaign data with Shopify revenue to track email-driven purchases. Calculate revenue per email sent and identify your highest-ROI campaigns and segments.
What Omnisend Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Omnisend reporting data — metrics and dimensions you already know from the Omnisend interface.
Key Metrics
- Sends
- Opens
- Open rate
- Clicks
- Click rate
- Bounces
- Bounce rate
- Complaints
- Complaint rate
- Unsubscribes
- Unsubscribe rate
- Number of campaigns
Key Dimensions
- Campaign name
- Subject
- Sender name
- Campaign type
- Status
- Segments
- Start date
- Creation date
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Omnisend alongside 170+ other platforms through a single integration. All your marketing data in one place.
Data Blending
Combine Omnisend with other data sources in Google Data Studio. Blend on shared keys like date, campaign name, or UTM parameters for cross-channel visibility.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Always Current
Your Omnisend data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Omnisend. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Omnisend as your data source. Authorize your Omnisend account, pick the accounts or profiles you want to report on, and click Connect. Your Omnisend fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Omnisend credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Omnisend through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Omnisend data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Omnisend reporting fields are available, including Sends, Opens, Open rate, Clicks, Click rate, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Omnisend numbers without any manual steps.
- Yes. Segment information is available alongside campaign engagement metrics. Compare open rates and click rates across different customer segments to optimize your email targeting.
- Absolutely. Add both Omnisend and Klaviyo or Mailchimp as data sources. Compare open rates, click rates, and deliverability metrics side by side if you are evaluating or migrating between platforms.
Also Connect to Google Data Studio
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