Supermetrics for Google Data Studio
Connect Microsoft Ads to Google Data Studio — Search Ad Dashboards
Connect Microsoft Ads (Bing Ads) to Google Data Studio for live search advertising dashboards. Track spend, conversions, and Quality Score across Bing, Yahoo, and partner networks in interactive reports. Compare Microsoft Ads performance against Google Ads side by side.
Why Connect Microsoft Ads to Google Data Studio?
Build live Microsoft Ads dashboards in Google Data Studio that update automatically and share with your team.
- Visualize impressions, clicks, conversions, and Quality Score across Bing, Yahoo, and partner networks in always-fresh Google Data Studio reports.
- Place Microsoft Ads and Google Ads data in the same dashboard to compare CPCs, conversion rates, and ROAS across search engines.
- Build interactive reports with keyword, search term, and match type performance that stakeholders can filter and explore independently.
How to Connect Microsoft Ads to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Microsoft Ads connector to begin setup.
- 2
Authorize Microsoft Ads
Sign in to your Microsoft Ads account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Microsoft Ads metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Microsoft Ads in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Microsoft Ads Campaign Dashboard
Complete search advertising overview with spend, conversions, Quality Score, and impression share across all campaign types.
Google Ads vs Microsoft Ads Comparison
Side-by-side analysis of CPC, CTR, conversion rate, and ROAS between Google and Microsoft search campaigns.
Reporting Scenarios for Microsoft Ads in Google Data Studio
Common reporting use cases that teams build with Microsoft Ads data in Google Data Studio.
Market analysis
Search Engine Market Share Report
Compare impression share, click share, and conversion volume between Google and Microsoft search to optimize budget allocation.
Keyword analysis
Keyword Performance Heatmap
Visualize keyword Quality Scores and CPCs across ad groups to quickly identify optimization opportunities.
What Microsoft Ads Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Microsoft Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Microsoft Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Microsoft Ads data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Microsoft Ads as your data source. Authorize your Microsoft Ads account, pick the accounts or profiles you want to report on, and click Connect. Your Microsoft Ads fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Microsoft Ads credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Microsoft Ads through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Microsoft Ads data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Microsoft Ads reporting fields are available, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Microsoft Ads numbers without any manual steps.
- Yes. Add both Supermetrics data sources to the same dashboard and use Data Studio charts, tables, and scorecards to compare keyword performance, CPCs, and ROAS side by side across both search platforms.
- Yes. Microsoft Ads audience dimensions including demographic and LinkedIn-based targeting segments are available as dimensions in your Google Data Studio reports.
Also Connect to Google Data Studio
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