Supermetrics for Google Data Studio
Connect Google Search Ads 360 to Google Data Studio — Cross-Engine Search Dashboards
Build live Search Ads 360 dashboards in Google Data Studio for cross-engine search advertising management. Visualize performance across Google, Bing, and other search engines in a single interactive report. Share unified search analytics with stakeholders.
Why Connect Google Search Ads 360 to Google Data Studio?
Build live SA360 dashboards in Google Data Studio that update automatically and share with your team.
- See Google Ads, Microsoft Ads, and other search engines in a single SA360 dashboard. Compare CPC, conversion rates, and ROAS across engines without switching between platforms.
- Visualize Floodlight conversion data alongside cost and click metrics to measure true search campaign ROI across all engines managed in SA360.
- Track spend pacing across engine accounts and advertisers. Build roll-up dashboards for multi-brand or multi-market search programs with total spend and performance by engine.
How to Connect Google Search Ads 360 to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Search Ads 360 connector to begin setup.
- 2
Authorize Google Search Ads 360
Sign in to your Google Search Ads 360 account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag SA360 metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Search Ads 360 in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Cross-Engine Search Performance Report
Unified search advertising dashboard comparing performance across Google Ads, Microsoft Ads, and other engines managed in SA360. Includes spend, conversions, and ROAS by engine.
SA360 Floodlight Conversion Dashboard
Track Floodlight conversion volume, conversion value, and cost per conversion across campaigns, ad groups, and engine accounts.
Reporting Scenarios for Google Search Ads 360 in Google Data Studio
Common reporting use cases that teams build with SA360 data in Google Data Studio.
Budget analysis
Engine Account Spend Allocation
Visualize how search budget distributes across engine accounts and compare efficiency metrics to inform reallocation decisions across Google, Bing, and other engines.
Portfolio analysis
Multi-Advertiser Search Performance Roll-up
Agency-level dashboard aggregating SA360 performance across multiple advertisers. Compare spend, ROAS, and conversion volume by advertiser for portfolio-level reporting.
What Google Search Ads 360 Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full SA360 reporting data — metrics and dimensions you already know from the SA360 interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- Average CPC
- Conversions
- Conversions value
- All conversions
- All conversions value
- Interaction rate
- Visits
- View-through conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Engine account
- Account type
- Ad name
- Device
- Advertiser name
- Floodlight activity
- Match type
Resources & Guides
23 Data Studio dashboard examples
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Search Ads 360 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Google Search Ads 360. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Search Ads 360 data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Search Ads 360 as your data source. Authorize your Google Search Ads 360 account, pick the accounts or profiles you want to report on, and click Connect. Your Google Search Ads 360 fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Search Ads 360 credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Search Ads 360 through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Search Ads 360 data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Search Ads 360 reporting fields are available, including Impressions, Clicks, Cost, CTR, Average CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Search Ads 360 numbers without any manual steps.
- Yes. SA360 data includes the engine account and account type dimensions, so you can filter or segment any chart by search engine. Build side-by-side comparisons of CPC, CTR, and conversion rates across all engines managed in your SA360 account.
- Absolutely. Floodlight activity is available as a dimension alongside conversion count and value metrics. Build conversion funnels, attribution reports, and ROI dashboards using SA360 Floodlight data in Google Data Studio.
Also Connect to Google Data Studio
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