Supermetrics for Google Data Studio
Connect Display & Video 360 to Google Data Studio — Programmatic Ad Dashboards
Connect Display & Video 360 to Google Data Studio for live programmatic advertising dashboards. Track viewability, reach, frequency, and video completions across display, video, and CTV campaigns. Share programmatic performance with stakeholders.
Why Connect Display & Video 360 to Google Data Studio?
Build live DV360 dashboards in Google Data Studio that update automatically and share with your team.
- Chart viewability rates, completion rates, and brand safety metrics across exchanges and inventory sources. Catch placements with low viewability before they waste budget.
- Visualize spend pacing across insertion orders and line items in real time. Compare planned vs. actual delivery and CPM trends to keep programmatic campaigns on track.
- Join DV360 impression and cost data with CM360 Floodlight conversions in a single dashboard for accurate programmatic attribution and true cost-per-conversion reporting.
How to Connect Display & Video 360 to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Display & Video 360 connector to begin setup.
- 2
Authorize Display & Video 360
Sign in to your Display & Video 360 account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag DV360 metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Display & Video 360 in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Programmatic Media Buying Dashboard
Track insertion order delivery, CPM trends, viewability rates, and frequency caps across all DV360 campaigns with exchange-level breakdowns.
CTV & Video Completion Report
Monitor video completion rates, quartile views, and cost per completed view across Connected TV, in-app, and web video placements.
Reporting Scenarios for Display & Video 360 in Google Data Studio
Common reporting use cases that teams build with DV360 data in Google Data Studio.
Supply path analysis
Exchange Performance Comparison
Compare CPM, viewability, and conversion rates across programmatic exchanges and inventory sources to optimize your supply path.
Audience analysis
Audience Segment ROI Matrix
Plot DV360 audience segments by cost and conversion rate to identify which first-party and third-party segments deliver the best programmatic ROI.
What Display & Video 360 Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full DV360 reporting data — metrics and dimensions you already know from the DV360 interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Viewable impressions
- Viewability rate
- Video completions
- Video completion rate
- Reach
- Frequency
Key Dimensions
- Campaign name
- Insertion order
- Line item
- Creative name
- Creative size
- Exchange
- Inventory source
- Audience segment
- Device type
- Environment (App/Web/CTV)
- Country
- Site/App name
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
PPC reporting: extract insights from paid campaigns
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Display & Video 360 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Display & Video 360. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Display & Video 360 data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Display & Video 360 as your data source. Authorize your Display & Video 360 account, pick the accounts or profiles you want to report on, and click Connect. Your Display & Video 360 fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Display & Video 360 credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Display & Video 360 through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Display & Video 360 data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Display & Video 360 reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Display & Video 360 numbers without any manual steps.
- Yes. Supermetrics pulls Active View viewable impressions, viewability rate, and measurable impressions. Build viewability trend charts by exchange, creative size, or environment (web, app, CTV) to optimize your programmatic media mix.
- Absolutely. Use Google Data Studio data blending to join DV360 cost and delivery data with CM360 Floodlight conversion data on shared keys like date and campaign. This gives you accurate cost-per-conversion metrics that account for cross-device and view-through attribution.
Also Connect to Google Data Studio
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