Supermetrics for Google Data Studio
Connect The Trade Desk to Google Data Studio — Programmatic Dashboards
Connect The Trade Desk to Google Data Studio for live programmatic campaign dashboards. Track impressions, viewability, and conversions across display, video, audio, and CTV inventory. Compare DSP performance against DV360 and other platforms.
Why Connect The Trade Desk to Google Data Studio?
Build live TTD dashboards in Google Data Studio that update automatically and share with your team.
Programmatic campaign performance across supply vendors
Visualize CPM, CPC, and conversion metrics broken down by supply vendor and site. Identify which exchanges and inventory sources deliver the best performance for your programmatic spend.
Audience-level ROI tracking
Chart cost and conversion data by audience segment to see which first-party and third-party audiences drive the highest return. Scale top performers and cut underperformers.
Compare TTD with DV360 and other DSPs
Place The Trade Desk alongside DV360 and Amazon DSP in a single dashboard to compare CPM, viewability, and conversion rates across demand-side platforms.
How to Connect The Trade Desk to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the The Trade Desk connector to begin setup.
- 2
Authorize The Trade Desk
Sign in to your The Trade Desk account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag TTD metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for The Trade Desk in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Programmatic Campaign Overview
Track TTD campaign spend, impressions, CPM, and conversions across ad groups and audiences. Includes supply vendor breakdowns and device-type analysis.
Supply Path Optimization Report
Compare CPM, win rate, and conversion quality across supply vendors and sites to identify the most cost-effective inventory sources.
Reporting Scenarios for The Trade Desk in Google Data Studio
Common reporting use cases that teams build with TTD data in Google Data Studio.
DSP Comparison Dashboard
Compare The Trade Desk performance against DV360 and Amazon DSP to evaluate which platform delivers the best CPM, reach, and conversion efficiency for your campaigns.
Audience Segment Performance Heatmap
Plot TTD audience segments by conversion rate and cost to identify the highest-ROI segments and inform data strategy decisions.
What The Trade Desk Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full TTD reporting data — metrics and dimensions you already know from the TTD interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPM
- CPC
- Total click conversions
- Total view-through conversions
- CPA (click)
- CPA (view)
- Bids
- Sampled viewable impressions
- Sampled tracked impressions
Key Dimensions
- Campaign name
- Ad group name
- Creative name
- Audience name
- Device type
- Supply vendor
- Site
- Country
- Ad format
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect The Trade Desk alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for The Trade Desk. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your The Trade Desk data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect The Trade Desk to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose The Trade Desk as your data source. Authorize your The Trade Desk account, pick the accounts or profiles you want to report on, and click Connect. Your The Trade Desk fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my The Trade Desk data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all The Trade Desk credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from The Trade Desk through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine The Trade Desk with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend The Trade Desk data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What The Trade Desk metrics and dimensions are available in Google Data Studio?
All standard The Trade Desk reporting fields are available, including Impressions, Clicks, CTR, CPM, CPC, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use The Trade Desk data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest The Trade Desk numbers without any manual steps.
Can I see supply vendor performance from The Trade Desk in Google Data Studio?
Yes. Supermetrics provides supply vendor as a dimension so you can break down impressions, CPM, and conversions by exchange. Build vendor performance tables to optimize your supply path and negotiate better rates.
Can I track CTV and video campaigns separately from display?
Absolutely. Use the ad format dimension to filter or segment charts by display, video, audio, and CTV. Compare completion rates and cost per completed view across formats to optimize your programmatic media mix.
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