Supermetrics for Google Data Studio
Connect StackAdapt to Google Data Studio — Multi-Channel Programmatic Dashboards
Build live StackAdapt dashboards in Google Data Studio for multi-channel programmatic reporting. Track native, display, video, and CTV campaign performance in interactive reports. Compare programmatic results across DSPs.
Why Connect StackAdapt to Google Data Studio?
Build live StackAdapt dashboards in Google Data Studio that update automatically and share with your team.
Multi-channel programmatic campaign tracking
Visualize native, display, video, and CTV campaign performance in a single dashboard. Compare CPM, CPC, and conversion rates across all StackAdapt campaign types.
Native ad creative performance
Compare native ad headlines, taglines, and creatives by CTR and conversion rate. Identify which messaging and visual combinations perform best across StackAdapt inventory.
Compare StackAdapt with other DSPs
Place StackAdapt alongside DV360 and The Trade Desk in a single dashboard to compare programmatic performance across demand-side platforms.
How to Connect StackAdapt to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the StackAdapt connector to begin setup.
- 2
Authorize StackAdapt
Sign in to your StackAdapt account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag StackAdapt metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for StackAdapt in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Multi-Channel Programmatic Dashboard
Track StackAdapt native, display, video, and CTV campaigns with spend, CPM, conversions, and ROAS breakdowns by campaign type and line item.
Native Ad Creative Report
Compare native ad headlines and taglines by CTR, CPC, and conversion rate. Identify top-performing creative combinations.
Reporting Scenarios for StackAdapt in Google Data Studio
Common reporting use cases that teams build with StackAdapt data in Google Data Studio.
Campaign Type Performance Comparison
Compare native, display, video, and CTV campaigns by CPM, conversion rate, and ROAS. Determine which channel delivers the best results for each campaign objective.
DSP Platform Comparison
Compare StackAdapt programmatic performance against DV360 and The Trade Desk. Evaluate which platform delivers the best CPM, reach, and conversion efficiency.
What StackAdapt Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full StackAdapt reporting data — metrics and dimensions you already know from the StackAdapt interface.
Key Metrics
- Impressions
- Impressions (unique)
- Clicks
- CTR
- Cost
- CPC
- CPM
- Conversions
- CPA
- Conversion rate
- ROAS
- Video completion rate
Key Dimensions
- Campaign
- Campaign type
- Line item
- Native ad
- Advertiser
- Heading
- Tagline
- Click URL
- Creative URL
Resources & Guides
23 Data Studio dashboard examples
Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect StackAdapt alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for StackAdapt. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your StackAdapt data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect StackAdapt to Google Data Studio with Supermetrics?
Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose StackAdapt as your data source. Authorize your StackAdapt account, pick the accounts or profiles you want to report on, and click Connect. Your StackAdapt fields appear as dimensions and metrics you can drag straight into charts and tables.
Is my StackAdapt data secure when using Supermetrics in Google Data Studio?
Supermetrics encrypts all StackAdapt credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from StackAdapt through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
Can I combine StackAdapt with other data sources in a single Google Data Studio dashboard?
Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend StackAdapt data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
What StackAdapt metrics and dimensions are available in Google Data Studio?
All standard StackAdapt reporting fields are available, including Impressions, Impressions (unique), Clicks, CTR, Cost, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
Can I share Google Data Studio dashboards that use StackAdapt data?
Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest StackAdapt numbers without any manual steps.
Can I compare campaign types (native, display, video, CTV) in Google Data Studio?
Yes. Campaign type is available as a dimension. Build charts comparing CPM, CPC, and conversion rates across native, display, video, and CTV campaigns to optimize your StackAdapt media mix.
Can I track native ad creative performance in Google Data Studio?
Absolutely. Native ad, heading, and tagline dimensions are available. Compare creative variations by CTR and conversion rate to optimize your native advertising messaging.
Also Connect to Google Data Studio
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