Supermetrics for Google Data Studio
Connect Yahoo DSP to Google Data Studio — Programmatic Dashboards
Build live Yahoo DSP dashboards in Google Data Studio for programmatic campaign tracking. Visualize display, video, and native ad performance in interactive reports. Compare Yahoo DSP results alongside other demand-side platforms.
Why Connect Yahoo DSP to Google Data Studio?
Build live Yahoo DSP dashboards in Google Data Studio that update automatically and share with your team.
- Visualize CPM, CPC, and conversion metrics across Yahoo's native, display, and video inventory. Track which media types deliver the best engagement and conversion rates.
- Break down Yahoo DSP performance by age, gender, and device. Optimize audience targeting based on which segments convert most efficiently on Yahoo's premium inventory.
- Place Yahoo DSP alongside DV360, The Trade Desk, and Amazon DSP to compare CPM, viewability, and conversion performance across demand-side platforms.
How to Connect Yahoo DSP to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Yahoo DSP connector to begin setup.
- 2
Authorize Yahoo DSP
Sign in to your Yahoo DSP account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Yahoo DSP metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Yahoo DSP in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Yahoo DSP Campaign Dashboard
Track campaign spend, impressions, CPM, and conversions across all Yahoo DSP line items and ad formats. Includes demographic breakdowns and video metrics.
Multi-DSP Comparison Report
Compare Yahoo DSP performance against DV360 and The Trade Desk. Side-by-side CPM, viewability, and CPA analysis to optimize programmatic budget allocation.
Reporting Scenarios for Yahoo DSP in Google Data Studio
Common reporting use cases that teams build with Yahoo DSP data in Google Data Studio.
Format comparison
Media Type Performance Analysis
Compare native, display, and video ad formats by conversion rate and cost efficiency. Determine which Yahoo inventory types work best for awareness vs. performance campaigns.
Audience analysis
Audience Demographics Report
Visualize Yahoo DSP performance by age group, gender, and device. Identify the demographic segments that convert best and optimize targeting and creative accordingly.
What Yahoo DSP Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Yahoo DSP reporting data — metrics and dimensions you already know from the Yahoo DSP interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- CTR
- CPC
- CPM
- CPA
- Viewable impressions
- Video completion rate
- Completed views
- Unique Viewers
Key Dimensions
- Campaign
- Ad
- Creative
- Advertiser
- Line
- Media type
- Country
- Device category name
- Age
- Gender
Resources & Guides
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Yahoo DSP alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Yahoo DSP. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Yahoo DSP data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Yahoo DSP as your data source. Authorize your Yahoo DSP account, pick the accounts or profiles you want to report on, and click Connect. Your Yahoo DSP fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Yahoo DSP credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Yahoo DSP through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Yahoo DSP data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Yahoo DSP reporting fields are available, including Impressions, Clicks, Cost, Conversions, CTR, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Yahoo DSP numbers without any manual steps.
- Yes. Media type is available as a dimension. Build charts comparing native, display, and video ad performance by CPM, CTR, and video completion rate to optimize your Yahoo DSP media mix.
- Absolutely. Video completion rate, completed views, and unique viewers are all available. Build video engagement dashboards showing how different creatives and audiences perform across Yahoo's video inventory.
Also Connect to Google Data Studio
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