Supermetrics for Google Data Studio
Connect Adform to Google Data Studio — Programmatic Ad Dashboards
Pull Adform data into live Google Data Studio dashboards for programmatic advertising analytics. Track viewability, video completions, and campaign performance across display and video inventory. Share European programmatic results with stakeholders.
Why Connect Adform to Google Data Studio?
Build live Adform dashboards in Google Data Studio that update automatically and share with your team.
- Visualize click-through rates, viewability, and conversions across banner sizes, line items, and media placements. Identify which creative formats deliver the best results.
- Chart spend, impressions, and eCPM by network and media source. Compare buy types (programmatic vs. direct) to optimize your Adform campaign mix.
- Place Adform data alongside DV360 and The Trade Desk in one dashboard to compare ad serving costs, viewability, and conversion performance across platforms.
How to Connect Adform to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Adform connector to begin setup.
- 2
Authorize Adform
Sign in to your Adform account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag Adform metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Adform in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Display Campaign Performance Report
Track Adform campaign delivery, CTR, and conversions across line items, banner sizes, and media placements. Includes viewability metrics and creative comparisons.
Media Buyer Efficiency Dashboard
Compare eCPM, fill rates, and conversion costs across networks and buy types. Identify the most cost-effective media sources in your Adform campaigns.
Reporting Scenarios for Adform in Google Data Studio
Common reporting use cases that teams build with Adform data in Google Data Studio.
Creative analysis
Creative Size Performance Matrix
Compare banner sizes by CTR and conversion rate to determine which ad formats work best for different campaign objectives and placements.
Delivery tracking
Order Delivery and Pacing Report
Track Adform order delivery against planned impressions. Flag under-delivering line items and monitor pacing across campaigns for advertiser reporting.
What Adform Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full Adform reporting data — metrics and dimensions you already know from the Adform interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPC
- CPM
- Spend
- Conversions
- Viewable impressions
- Viewability rate
- Video starts
- Video completions
- Video completion rate
Key Dimensions
- Campaign name
- Line item name
- Banner name
- Banner size
- Media name
- Order name
- Buy type
- Network
- Media country
- Tag name
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
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Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Adform alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Adform. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Adform data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Adform as your data source. Authorize your Adform account, pick the accounts or profiles you want to report on, and click Connect. Your Adform fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Adform credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Adform through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Adform data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Adform reporting fields are available, including Impressions, Clicks, CTR, CPC, CPM, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Adform numbers without any manual steps.
- Yes. Supermetrics provides banner name and banner size as dimensions alongside impressions, clicks, CTR, and conversions. Build creative performance tables and compare sizes and formats to optimize your display campaigns.
- Absolutely. Video starts, completions, and completion rates are available. Build video engagement funnels showing quartile completion rates and compare cost per completed view across campaigns.
Also Connect to Google Data Studio
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