Supermetrics for Google Data Studio
Connect Google Campaign Manager 360 to Google Data Studio — Ad Serving Dashboards
Connect Campaign Manager 360 to Google Data Studio for live ad serving and attribution dashboards. Track Floodlight conversions, viewable impressions, and reach in interactive reports. Combine CM360 with DV360 and SA360 for full Google Marketing Platform visibility.
Why Connect Google Campaign Manager 360 to Google Data Studio?
Build live CM360 dashboards in Google Data Studio that update automatically and share with your team.
- Visualize click-through and view-through conversions from Floodlight tags across all placements, sites, and creatives. Get unified conversion attribution for your display and video campaigns.
- Track unique reach and average frequency across campaigns and placements. Monitor frequency caps to prevent ad fatigue and optimize your media delivery.
- Combine CM360 with DV360 and SA360 in a single dashboard for complete Google Marketing Platform visibility. Track spend, conversions, and attribution across all GMP products.
How to Connect Google Campaign Manager 360 to Google Data Studio
Three steps. Under two minutes. Zero code.
- 1
Create a Data Source
Open Google Data Studio, click "Create" → "Data source", then search for "Supermetrics" in the connector gallery. Select the Google Campaign Manager 360 connector to begin setup.
- 2
Authorize Google Campaign Manager 360
Sign in to your Google Campaign Manager 360 account when prompted and select the accounts or profiles you want to report on. Your credentials are encrypted and never shared with Google Data Studio.
- 3
Build Your Dashboard
Drag CM360 metrics and dimensions into charts, tables, and scorecards. Or start from a pre-built Supermetrics template to get a polished dashboard in minutes.
Dashboard Templates for Google Campaign Manager 360 in Google Data Studio
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Floodlight Conversion Dashboard
Track total, click-through, and view-through conversions by campaign, placement, and site. Includes reach and frequency metrics and media cost analysis.
Google Marketing Platform Roll-up
Unified dashboard combining CM360 conversions with DV360 delivery and SA360 search data. Track the full GMP stack in one view.
Reporting Scenarios for Google Campaign Manager 360 in Google Data Studio
Common reporting use cases that teams build with CM360 data in Google Data Studio.
Placement analysis
Site and Placement Attribution
Rank sites and placements by Floodlight conversion volume and cost per conversion. Identify the most efficient inventory for direct deals and programmatic buys.
Delivery analysis
Reach & Frequency Optimization
Chart unique reach and average frequency trends across campaigns. Identify when frequency caps need adjustment to prevent ad fatigue while maintaining reach goals.
What Google Campaign Manager 360 Data Can You Pull into Google Data Studio?
Supermetrics gives Google Data Studio access to your full CM360 reporting data — metrics and dimensions you already know from the CM360 interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Rich media video completions
- Rich media video views
- Total conversions
- Click-through conversions
- View-through conversions
- Reach
- Average frequency
- Active View viewable impressions
- Media cost
Key Dimensions
- Campaign
- Placement
- Site
- Ad
- Creative
- Creative type
- Advertiser
- Activity
- Floodlight configuration ID
- Placement size
Resources & Guides
23 Data Studio dashboard examples
Data Studio guide for marketers
Data blending in Data Studio
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Browse all Google Data Studio templates
Nestlé: saved 80% reporting time
Why Supermetrics for Google Data Studio?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Google Data Studio
Purpose-built Google Data Studio connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Campaign Manager 360 alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Google Data Studio dashboard templates for Google Campaign Manager 360. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Campaign Manager 360 data refreshes automatically in Google Data Studio. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Open Google Data Studio and create a new data source. Search for "Supermetrics" in the partner connectors list, select it, and choose Google Campaign Manager 360 as your data source. Authorize your Google Campaign Manager 360 account, pick the accounts or profiles you want to report on, and click Connect. Your Google Campaign Manager 360 fields appear as dimensions and metrics you can drag straight into charts and tables.
- Supermetrics encrypts all Google Campaign Manager 360 credentials at rest and in transit, and only fetches the specific fields your dashboard needs. The platform is SOC 2 Type II certified and fully GDPR compliant. Data flows directly from Google Campaign Manager 360 through Supermetrics into your Google Data Studio dashboard — it is never stored on intermediate servers beyond the caching layer needed for dashboard performance.
- Yes. Supermetrics connects 170+ data sources to Google Data Studio, so you can blend Google Campaign Manager 360 data with Google Analytics 4, ad platforms, CRMs, and e-commerce tools in one dashboard. Use Google Data Studio's built-in data blending to join tables on shared keys like date, campaign name, or UTM parameters.
- All standard Google Campaign Manager 360 reporting fields are available, including Impressions, Clicks, CTR, Rich media video completions, Rich media video views, and more. Supermetrics maps every field to a Google Data Studio dimension or metric so you can use them in charts, filters, calculated fields, and date range controls without any manual configuration.
- Absolutely. Share your dashboard with teammates, clients, or stakeholders using Google Data Studio's standard sharing controls — view-only links, email delivery, embedded iframes, or scheduled PDF snapshots. Data refreshes automatically, so recipients always see the latest Google Campaign Manager 360 numbers without any manual steps.
- Yes. Total conversions, click-through conversions, and view-through conversions are available alongside Floodlight activity and configuration dimensions. Build conversion attribution dashboards by placement, site, and creative.
- Absolutely. Use Google Data Studio data blending to join CM360 conversion data with DV360 cost and delivery data. Get accurate cost-per-conversion metrics that account for cross-device and view-through attribution.
Also Connect to Google Data Studio
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