Supermetrics for Claude

Connect Google Ads to Claude in One Click

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Google Ads
via Supermetrics
Claude logo
Claude

Query your Google Ads data conversationally — analyze keyword performance, Quality Scores, search terms, and campaign efficiency using natural language instead of wrestling with the Google Ads interface.

Connect Google Ads to Claude
✓ No setup required ✓ Free trial on first use ✓ No credit card needed
Google Ads performance report in Claude

Why Connect Google Ads to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Google Ads data and get instant answers.

Uncover wasted spend

Ask Claude to find search terms with high spend but zero conversions, keywords with low Quality Scores, or campaigns burning budget without results.

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Claude digs through your search term reports and cross-references spend against conversions at the keyword, ad group, and campaign level. It surfaces the exact search queries draining your budget — the long-tail garbage, the broad match blunders, the brand term cannibalization. Ask follow-ups like "How much did I waste on irrelevant search terms last quarter?" or "Which negative keywords should I add based on this data?"

Keyword performance analysis

Instantly identify top-performing keywords, analyze match type effectiveness, and find new keyword opportunities from search term reports.

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Claude ranks your keywords by any combination of metrics — conversions, CPA, impression share, Quality Score — and identifies patterns across match types. It shows you which exact match keywords are outperforming broad match variants, which phrase match terms are eating budget with no return, and which search terms from your reports deserve their own dedicated keywords. Ask "Which keywords have high impression share but low conversion rate?" to find optimization targets.

Quality Score optimization

Get Claude to analyze your Quality Score distribution and recommend improvements for ad relevance, landing page experience, and expected CTR.

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Claude breaks down your Quality Score distribution across the entire account and identifies the biggest opportunities. It shows you which of the three QS components — expected CTR, ad relevance, or landing page experience — is dragging each keyword down, so you know whether to fix your ads or your landing pages. Ask "Which high-spend keywords have Quality Scores below 5?" to prioritize the optimizations that will save the most money.

Bid strategy evaluation

Compare performance across different bidding strategies to understand which approach works best for each campaign type.

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Claude compares Target CPA, Target ROAS, Maximize Conversions, and Manual CPC strategies side-by-side across your campaigns. It identifies which bid strategies consistently deliver better CPA or ROAS for specific campaign types — Search vs Shopping vs Display. Ask "Should I switch my top-performing Search campaigns from Manual CPC to Target CPA?" and Claude provides data-backed recommendations based on your historical performance.

Manage campaigns without leaving Claude

Go beyond analytics — create, pause, and optimize Google Ads campaigns directly from Claude using natural language.

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Supermetrics gives Claude both read and write access to your Google Ads account. Create new Search, Shopping, or Performance Max campaigns from a brief. Pause underperforming ad groups, adjust bids, update budgets, and modify targeting — all through conversation. New campaigns are always created as paused so you can review before going live. Ask Claude to "create a new Search campaign targeting competitor brand terms with a $50 daily budget" and it builds the full campaign structure.

Automate recurring reports

Ask Claude the same questions weekly or monthly and get consistent, structured answers — no report builder needed.

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Instead of rebuilding the same Google Ads reports every Monday, ask Claude for your weekly performance summary. It returns structured data — spend vs budget, top/bottom keywords, QS changes, impression share trends, week-over-week comparisons. Combine Google Ads with GA4 or Search Console data in a single summary to replace the multi-tab spreadsheets you currently maintain.

How to Connect Google Ads to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying
  1. 1

    Open Supermetrics in Claude

    Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.

  2. 2

    Authorize Google Ads

    In Supermetrics, authorize your Google Ads account. Your credentials are encrypted and never stored by Claude.

  3. 3

    Start Asking Questions

    Ask Claude anything about your Google Ads data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Google Ads

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Which keywords are driving the most conversions at the lowest CPA?

Find your most efficient keywords to prioritize budget allocation.

What Claude returns
Claude returns a ranked table of keywords showing conversions, CPA, spend, CTR, and Quality Score for each. It highlights keywords significantly outperforming your account average and flags any with low impression share that could scale with more budget.

Show me search terms with more than $50 in spend but zero conversions in the last 30 days

Identify wasted spend from irrelevant search queries.

What Claude returns
You get a table of wasteful search terms with spend, clicks, and the campaign/ad group they triggered from. Claude calculates total wasted spend and suggests specific negative keywords to add, organized by theme (e.g., informational queries, competitor terms, irrelevant topics).

What's my Quality Score distribution? How many keywords are below 5?

Get a clear picture of account health and optimization opportunities.

What Claude returns
Claude produces a histogram-style breakdown showing how many keywords fall into each Quality Score bucket (1-10). It highlights the spend concentration in low-QS keywords and breaks down the component scores (expected CTR, ad relevance, landing page experience) for your worst offenders.

Compare Performance Max vs Search campaigns on conversion volume, CPA, and ROAS

Evaluate campaign type effectiveness side by side.

What Claude returns
A side-by-side comparison table showing each campaign type's total conversions, CPA, ROAS, spend, and conversion rate. Claude notes which campaign type is more efficient and whether Performance Max is cannibalizing branded Search traffic — a common issue it can flag from the data.

Which ad groups have declining CTR over the past 4 weeks?

Catch performance drops early and take corrective action.

What Claude returns
Claude shows a week-by-week CTR trend for each ad group with declining performance, including the percentage change and statistical significance. It flags the most severe declines and suggests whether the issue is ad fatigue, seasonal shifts, or competitive pressure based on impression share changes.

How Teams Use Google Ads in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

Performance Marketers Optimize bids, kill wasted spend, and scale winning keywords — analyze and act in the same conversation.

Show me keywords with impression share below 50% but conversion rate above 5%. These deserve more budget.

Find high-potential keywords constrained by budget or bid that could scale profitably.

Which ad groups should I split-test next? Show me the ones with highest spend but only one active ad variant.

Identify ad testing opportunities in your highest-investment ad groups.

Pause all keywords with CPA above $80 and zero conversions in the last 14 days across my Search campaigns.

Take immediate action on underperformers without opening the Google Ads interface.

Agency Managers Generate client reports, monitor multiple accounts, and manage campaigns across your portfolio.

Build a weekly Google Ads performance summary: spend vs budget, top keywords, QS changes, and week-over-week trends.

Generate client-ready reports in seconds instead of hours in the Google Ads UI.

Which campaigns are pacing over budget this month? Flag anything more than 10% over projected spend.

Catch budget pacing issues across your client portfolio before they become problems.

Compare this client's Google Ads performance against their Facebook Ads. Where should we shift budget?

Cross-platform analysis for strategic budget allocation recommendations.

E-commerce Managers Optimize Shopping campaigns, track product-level ROAS, and manage catalog advertising at scale.

Which product groups in my Shopping campaigns have the best ROAS? Are there products I should exclude?

Optimize your product feed for advertising efficiency and margin protection.

Compare Performance Max vs standard Shopping campaigns on ROAS and conversion volume. Is PMax worth it?

Data-backed evaluation of Google's AI-driven campaigns versus manual control.

Create a new Shopping campaign for my top 20 products by margin, with a $100 daily budget optimized for ROAS.

Launch targeted Shopping campaigns from a brief without touching the Google Ads interface.

CMOs & Marketing Directors Get strategic overviews of search advertising performance without digging into platform UIs.

Give me a monthly executive summary of Google Ads: total spend, ROAS, CPA trend, and top-performing campaign categories.

Board-ready performance summaries generated in seconds.

How does our Google Ads cost per acquisition compare to industry benchmarks for our vertical?

Contextualize your performance against competitive benchmarks.

What percentage of our Google Ads conversions come from brand vs non-brand keywords? Is our brand spend efficient?

Strategic analysis of branded vs prospecting investment balance.

What Google Ads Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.

Key Metrics

  • Impressions
  • Clicks
  • Cost
  • Conversions
  • Conversion value
  • ROAS
  • CPA
  • CTR
  • CPC
  • Quality Score
  • Impression share
  • Search impression share
  • Top impression rate
  • Conversion rate
  • All conversions

Key Dimensions

  • Campaign name
  • Ad group name
  • Keyword
  • Search term
  • Match type
  • Device
  • Network
  • Location
  • Day of week
  • Hour of day
  • Ad type
  • Bidding strategy

View all Google Ads fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Google Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Google Ads every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Google Ads to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Google Ads as a data source. You can start querying your Google Ads data in natural language immediately — no code, no exports, no spreadsheets.

Is my Google Ads data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Google Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Google Ads data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Google Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Google Ads metrics can I analyze in Claude?

You can access all standard Google Ads reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Google Ads to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Can Claude analyze Google Ads Performance Max campaigns?

Yes. Supermetrics pulls data from all Google Ads campaign types including Performance Max, Search, Display, Shopping, Video, and App campaigns. You can analyze and compare them in Claude.

Can I manage Google Ads campaigns from Claude?

Yes. With Supermetrics campaign management, you can create, pause, and modify Google Ads campaigns directly from Claude. This includes adjusting budgets, changing bid strategies, and updating ad copy.

Also Connect to Claude

Facebook Ads iconAdvertising Facebook Ads Advertising Microsoft Ads Google Analytics 4 iconAnalytics Google Analytics 4 Google Search Console iconSEO Google Search Console

Ready to Connect Google Ads to Claude?

Join thousands of marketers and analysts who use Supermetrics to connect their data to Claude. Set up in under two minutes.

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