Supermetrics for Claude
Connect Microsoft Ads to Claude — One Integration, Every Metric
Microsoft Ads often plays second fiddle to Google — but cheaper CPCs and a higher-income audience mean it deserves closer attention. Ask Claude to compare cross-engine performance, find keyword arbitrage, and optimize your Bing spend.
Why Connect Microsoft Ads to Claude?
Same data you know from the Microsoft Advertising interface — without the interface.
- Claude mines your Microsoft Ads search term reports to surface the queries that drive conversions and the ones wasting your money. It identifies search terms with high spend and zero conversions for negative keyword lists, and high-converting terms that deserve exact match bids. Ask "Which search terms convert at above-average rates but aren't in my keyword list?" to find expansion opportunities hiding in your data.
- Claude puts Microsoft Ads and Google Ads side by side with normalized metrics so you can compare CPA, ROAS, CPC, and conversion rates for the same campaigns across both engines. It identifies where Microsoft Ads delivers cheaper clicks and better conversion rates — which often happens in specific verticals and demographics. Ask "For which campaigns is Microsoft Ads more efficient than Google Ads?" to find your arbitrage opportunities.
- Claude breaks down your Microsoft Ads performance by age, gender, location, and device to reveal audience patterns specific to the Bing/Edge/Outlook ecosystem. The Microsoft audience skews older, higher-income, and more desktop-heavy — Claude helps you understand if your targeting leverages these differences. Ask "How does my CPA differ by age group on Microsoft Ads vs Google Ads?" to optimize targeting for each engine.
- Claude analyzes your Microsoft Shopping campaigns at the product group and SKU level, ranking products by ROAS, CPC, and conversion rate. It identifies products that drain budget without converting and high-performers that deserve higher bids. Ask "Which product groups have ROAS below 2x but spend above $100?" to find the products hurting your overall Shopping performance.
- Supermetrics gives Claude both read and write access to your Microsoft Ads account. Create new Search campaigns, pause underperforming ad groups, adjust bids, and update budgets through natural language. New campaigns are always created as paused so you can review before going live. Campaign management is supported for Microsoft Ads alongside Facebook, Google, TikTok, and LinkedIn Ads.
- Microsoft Ads uniquely supports LinkedIn Profile Targeting, letting you layer professional demographics on search campaigns. Claude analyzes how these LinkedIn-based audience adjustments affect your performance — comparing CPA and conversion rates for the same keywords with and without LinkedIn audience overlays. Ask "Does adding LinkedIn job function targeting improve my search campaign conversion rates?"
How to Connect Microsoft Ads to Claude
Three steps. Under two minutes. Zero code.
- 1
Open Supermetrics in Claude
Visit the Supermetrics connector page in the Claude directory and click Connect to link your Supermetrics account.
- 2
Authorize Microsoft Ads
Authorize Microsoft Ads when prompted — just a quick sign-in, then you're ready to go.
- 3
Start Asking Questions
Ask Claude anything about your Microsoft Ads data in plain English. No queries, no exports, no waiting.
Example Claude Prompts for Microsoft Ads
Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.
How Teams Use Microsoft Ads in Claude
Click a role to see tailored prompts and analysis examples for your workflow.
- “Which keywords convert better on Microsoft Ads than Google Ads? Show me the CPA comparison for keywords active on both.”
Find the keywords where Microsoft Ads delivers superior efficiency for budget reallocation.
“Show me search terms with spend above $30 and zero conversions. These need to be negative keywords.”Eliminate wasted spend on irrelevant search queries in your Microsoft Ads account.
“Pause all ad groups with Quality Score below 4 and no conversions in the last 14 days.”Clean up underperforming ad groups without opening the Microsoft Advertising interface.
- “Create a combined search engine report showing Google Ads vs Microsoft Ads: spend, conversions, CPA, and ROAS by campaign.”
Unified cross-engine client reports that show the full search picture.
“Which client campaigns should we expand to Microsoft Ads based on their Google Ads performance data?”Data-driven expansion recommendations for clients not yet on Microsoft Ads.
“What's the overall search budget split between Google and Microsoft? Is Microsoft getting its fair share based on efficiency?”Optimize cross-engine budget allocation for maximum client ROI.
- “Compare my Microsoft Shopping vs Google Shopping performance by product category. Where does each engine win?”
Optimize product advertising across both shopping platforms.
“Which products have the best ROAS on Microsoft Shopping? Show me the top 20 by return on ad spend.”Identify your best-performing products on the Microsoft Shopping network.
“What's my average CPC for Shopping campaigns on Microsoft vs Google? Am I getting a better deal on Bing?”Evaluate cost efficiency of product advertising across search engines.
What Microsoft Ads Data Can You Analyze in Claude?
Supermetrics gives Claude access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- Conversions
- Revenue
- CPA
- ROAS
- CTR
- CPC
- Quality Score
- Impression share
- Average position
- Cost per conversion
- Conversion rate
- Assisted conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device type
- Network
- Location
- Age
- Gender
- Ad distribution
- Bid strategy type
Resources & Guides
How to make marketing data AI-ready
PPC reporting: extract insights from paid campaigns
Why Supermetrics for Claude?
The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.
Native Claude Connector
One-click setup directly in Claude. No plugins to install, no terminal commands, no technical skills required. The first marketing data platform with native AI integrations.
170+ Data Sources
Connect Microsoft Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.
Campaign Management
The only Claude integration with write access. Create, pause, and modify campaigns across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Real-Time Data
No stale exports. Supermetrics pulls fresh data from Microsoft Ads every time you ask Claude a question. Always current, always accurate.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Microsoft Ads as a data source. You can start querying your Microsoft Ads data in natural language immediately — no code, no exports, no spreadsheets.
- Yes. Supermetrics uses OAuth-based authentication with your Microsoft Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.
- Absolutely. Supermetrics connects 170+ data sources to Claude through a single integration. You can ask Claude to compare Microsoft Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.
- You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.
- No. The setup takes under two minutes with zero coding. The Supermetrics MCP server handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.
- Yes. Supermetrics pulls data from both Microsoft Search (Bing Ads) and the Microsoft Audience Network, so you can analyze native ads and display placements alongside search campaigns in Claude.
- Claude with Supermetrics focuses on data analysis and reporting. For campaign import functionality, use the Microsoft Advertising import tool directly. However, you can use Claude to compare performance across both platforms.
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