Supermetrics for Claude

Connect Microsoft Ads to Claude in One Click

Microsoft Ads

via Supermetrics

Claude

Query your Microsoft Ads (Bing Ads) campaigns using AI. Analyze search performance, audience targeting, and Shopping campaigns with natural language — no more navigating the Microsoft Advertising interface.

Connect Microsoft Ads to Claude

✓ No setup required ✓ Free trial on first use ✓ No credit card needed

Microsoft Ads performance report in Claude

Why Connect Microsoft Ads to Claude?

Stop exporting CSVs and building manual reports. Ask Claude questions about your Microsoft Ads data and get instant answers.

Search term analysis

Find high-performing and wasteful search terms across your Microsoft Ads campaigns with simple natural language queries.

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Claude mines your Microsoft Ads search term reports to surface the queries that drive conversions and the ones wasting your money. It identifies search terms with high spend and zero conversions for negative keyword lists, and high-converting terms that deserve exact match bids. Ask "Which search terms convert at above-average rates but aren't in my keyword list?" to find expansion opportunities hiding in your data.

Cross-engine comparison

Compare Microsoft Ads performance directly against Google Ads to optimize budget allocation across search engines.

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Claude puts Microsoft Ads and Google Ads side by side with normalized metrics so you can compare CPA, ROAS, CPC, and conversion rates for the same campaigns across both engines. It identifies where Microsoft Ads delivers cheaper clicks and better conversion rates — which often happens in specific verticals and demographics. Ask "For which campaigns is Microsoft Ads more efficient than Google Ads?" to find your arbitrage opportunities.

Audience targeting insights

Analyze performance by demographic segments to understand which audiences perform best on the Microsoft Advertising network.

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Claude breaks down your Microsoft Ads performance by age, gender, location, and device to reveal audience patterns specific to the Bing/Edge/Outlook ecosystem. The Microsoft audience skews older, higher-income, and more desktop-heavy — Claude helps you understand if your targeting leverages these differences. Ask "How does my CPA differ by age group on Microsoft Ads vs Google Ads?" to optimize targeting for each engine.

Shopping campaign optimization

Query product-level performance data to identify winners and losers in your Microsoft Shopping campaigns.

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Claude analyzes your Microsoft Shopping campaigns at the product group and SKU level, ranking products by ROAS, CPC, and conversion rate. It identifies products that drain budget without converting and high-performers that deserve higher bids. Ask "Which product groups have ROAS below 2x but spend above $100?" to find the products hurting your overall Shopping performance.

Manage campaigns without leaving Claude

Create, pause, and optimize Microsoft Ads campaigns directly from Claude — no need to open the Microsoft Advertising interface.

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Supermetrics gives Claude both read and write access to your Microsoft Ads account. Create new Search campaigns, pause underperforming ad groups, adjust bids, and update budgets through natural language. New campaigns are always created as paused so you can review before going live. Campaign management is supported for Microsoft Ads alongside Facebook, Google, TikTok, and LinkedIn Ads.

LinkedIn audience integration insights

Analyze performance of LinkedIn Profile Targeting in Microsoft Ads — the only search engine with professional demographic targeting.

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Microsoft Ads uniquely supports LinkedIn Profile Targeting, letting you layer professional demographics on search campaigns. Claude analyzes how these LinkedIn-based audience adjustments affect your performance — comparing CPA and conversion rates for the same keywords with and without LinkedIn audience overlays. Ask "Does adding LinkedIn job function targeting improve my search campaign conversion rates?"

How to Connect Microsoft Ads to Claude

Three steps. Under two minutes. Zero code.

Three-step connection flow: connect, authorize, and start querying

1
Open Supermetrics in Claude

Visit the Supermetrics connector page in the Claude directory and click Connect. A free trial starts automatically — no account or credit card needed.
2
Authorize Microsoft Ads

In Supermetrics, authorize your Microsoft Ads account. Your credentials are encrypted and never stored by Claude.
3
Start Asking Questions

Ask Claude anything about your Microsoft Ads data in plain English. No queries, no exports, no waiting.

Example Claude Prompts for Microsoft Ads

Copy these prompts or use them as inspiration. Claude understands natural language — just ask what you want to know.

Compare my Microsoft Ads vs Google Ads on CPA and conversion rate for the same campaigns

Evaluate search engine performance to optimize cross-platform budget.

What Claude returns

A side-by-side engine comparison showing CPA, conversion rate, CPC, CTR, and impression share for matching campaigns. Claude identifies which campaigns perform better on each engine and recommends specific budget shifts to improve overall search advertising efficiency.

Which keywords have impression share below 50% but strong conversion rates?

Find high-potential keywords that deserve more budget.

What Claude returns

A list of under-invested keywords showing current impression share, conversion rate, CPA, and estimated additional conversions available at full impression share. Claude calculates the opportunity cost of low impression share on your best-converting keywords.

Show me my top search terms by conversions. Are any of them not in my keyword list?

Discover keyword expansion opportunities from search term data.

What Claude returns

Claude cross-references your top-converting search terms against your keyword list, identifying high-performing queries that are only triggered via broad or phrase match. It recommends which terms to add as exact match keywords and suggests appropriate bids based on historical performance.

What is my average CPC trend by device type over the last 3 months?

Track cost trends across devices to adjust bidding strategies.

What Claude returns

A device-level CPC trend analysis showing weekly averages for desktop, mobile, and tablet with percentage changes. Claude identifies whether specific device types are getting more expensive and recommends bid adjustments based on CPA efficiency by device.

Which ad groups have Quality Scores below 5? List them with their current CTR and landing page relevance

Prioritize optimization efforts for underperforming ad groups.

What Claude returns

A table of low-QS ad groups showing Quality Score, expected CTR, ad relevance, landing page experience, spend, and conversion rate. Claude prioritizes which ad groups to fix first based on spend and identifies whether the issue is ad copy, keywords, or landing pages.

How Teams Use Microsoft Ads in Claude

Click a role to see tailored prompts and analysis examples for your workflow.

🎯

Performance Marketers Optimize Microsoft Ads bids, keywords, and audience targeting to maximize conversions from Bing search traffic.

Which keywords convert better on Microsoft Ads than Google Ads? Show me the CPA comparison for keywords active on both.

Find the keywords where Microsoft Ads delivers superior efficiency for budget reallocation.

Show me search terms with spend above $30 and zero conversions. These need to be negative keywords.

Eliminate wasted spend on irrelevant search queries in your Microsoft Ads account.

Pause all ad groups with Quality Score below 4 and no conversions in the last 14 days.

Clean up underperforming ad groups without opening the Microsoft Advertising interface.

📊

Agency Account Managers Manage Microsoft Ads alongside Google Ads for clients, with unified cross-engine reporting.

Create a combined search engine report showing Google Ads vs Microsoft Ads: spend, conversions, CPA, and ROAS by campaign.

Unified cross-engine client reports that show the full search picture.

Which client campaigns should we expand to Microsoft Ads based on their Google Ads performance data?

Data-driven expansion recommendations for clients not yet on Microsoft Ads.

What's the overall search budget split between Google and Microsoft? Is Microsoft getting its fair share based on efficiency?

Optimize cross-engine budget allocation for maximum client ROI.

🛒

E-commerce Managers Optimize Microsoft Shopping campaigns with product-level performance analysis and cross-engine comparisons.

Compare my Microsoft Shopping vs Google Shopping performance by product category. Where does each engine win?

Optimize product advertising across both shopping platforms.

Which products have the best ROAS on Microsoft Shopping? Show me the top 20 by return on ad spend.

Identify your best-performing products on the Microsoft Shopping network.

What's my average CPC for Shopping campaigns on Microsoft vs Google? Am I getting a better deal on Bing?

Evaluate cost efficiency of product advertising across search engines.

What Microsoft Ads Data Can You Analyze in Claude?

Supermetrics gives Claude access to your full Microsoft Ads reporting data — metrics and dimensions you already know from the Microsoft Ads interface.

Key Metrics

Impressions
Clicks
Spend
Conversions
Revenue
CPA
ROAS
CTR
CPC
Quality Score
Impression share
Average position
Cost per conversion
Conversion rate
Assisted conversions

Key Dimensions

Campaign name
Ad group name
Keyword
Search term
Match type
Device type
Network
Location
Age
Gender
Ad distribution
Bid strategy type

View all Microsoft Ads fields, metrics, and dimensions →

Why Supermetrics for Claude?

The only native Claude connector with 170+ data sources, campaign management, and enterprise-grade security.

Native ClaudeConnector

One-click setup directly in Claude. No MCP configuration, no terminal commands, no technical skills required.

170+ Data Sources

Connect Microsoft Ads alongside 170+ other platforms through a single integration. Cross-channel analysis in one conversation.

Campaign Management

The only Claude connector with write access. Create, pause, and modify campaigns directly from Claude across Facebook Ads, Google Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads. Analyze and act in the same conversation.

Enterprise Security

SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.

Real-Time Data

No stale exports. Supermetrics pulls fresh data from Microsoft Ads every time you ask Claude a question.

No Data Limits

Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions.

Frequently Asked Questions

How do I connect Microsoft Ads to Claude?

Visit the Supermetrics connector page in the Claude directory (claude.ai/directory/connectors/supermetrics), click Connect, then authorize Microsoft Ads as a data source. You can start querying your Microsoft Ads data in natural language immediately — no code, no exports, no spreadsheets.

Is my Microsoft Ads data secure when using Claude?

Yes. Supermetrics uses OAuth-based authentication with your Microsoft Ads credentials encrypted at rest and in transit. Data is only processed as needed to serve your queries. Supermetrics is SOC 2 Type II certified and GDPR compliant.

Can I combine Microsoft Ads data with other data sources in Claude?

Absolutely. Supermetrics connects 150+ data sources to Claude through a single integration. You can ask Claude to compare Microsoft Ads performance against data from other platforms in the same conversation — for example, cross-referencing ad spend with revenue or web analytics.

What Microsoft Ads metrics can I analyze in Claude?

You can access all standard Microsoft Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, Conversions, Revenue, and more. Both metrics and dimensions are available, so you can slice data by campaign, date, audience, and other dimensions.

Do I need technical skills to connect Microsoft Ads to Claude?

No. The setup takes under two minutes with zero coding. Supermetrics handles all the API connections, authentication, and data formatting behind the scenes. Just connect, authorize, and start asking questions in plain English.

Does the connector include Microsoft Audience Network data?

Yes. Supermetrics pulls data from both Microsoft Search and the Microsoft Audience Network, so you can analyze native ads and display placements alongside search campaigns in Claude.

Can I import Google Ads campaigns into Microsoft Ads via Claude?

Claude with Supermetrics focuses on data analysis and reporting. For campaign import functionality, use the Microsoft Advertising import tool directly. However, you can use Claude to compare performance across both platforms.