Supermetrics for Google Sheets
Connect Instagram to Google Sheets — Social Media Reporting
Pull Instagram engagement, reach, and follower data into Google Sheets. Track Reels performance, compare content formats, and build automated social media reports with scheduled refreshes.
Why Connect Instagram to Google Sheets?
Get your Instagram data flowing into Google Sheets with automatic refreshes and zero manual work.
Content performance reports
Pull engagement metrics for every post into Sheets. Sort by saves, shares, or reach to identify your top-performing content patterns.
Format comparison
Compare Reels vs carousels vs single images in a spreadsheet. Use formulas to calculate average engagement rate by format.
Follower growth tracking
Build a daily follower count tracker with automatic refreshes. Add sparklines to visualize growth trends over time.
How to Connect Instagram to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for Instagram in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Monthly Content Report
Track top posts by engagement, format comparison, follower growth, and optimal posting times.
Social Media Overview
Combined Instagram and Facebook performance tracking with engagement benchmarks.
What Instagram Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full Instagram reporting data — metrics and dimensions you already know from the Instagram interface.
Key Metrics
- Views
- Reach
- Likes
- Comments
- Saves
- Shares
- Follower count
- Profile visits
- Story views
- Story replies
- Reel interactions
- Total interactions
Key Dimensions
- Media type
- Media product type
- Post caption
- Published date
- Day of week
- Post URL
- Media ID
- Account name
Resources & Guides
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Instagram alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Instagram queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Instagram reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full Instagram history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
How do I connect Instagram to Google Sheets?
Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select Instagram as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
Is my Instagram data secure in Google Sheets?
Yes. Supermetrics uses OAuth authentication for Instagram — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
Can I combine Instagram data with other data sources in the same spreadsheet?
Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull Instagram data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
What Instagram metrics can I pull into Google Sheets?
You can access all standard Instagram reporting metrics through Supermetrics, including Views, Reach, Likes, Comments, Saves, and more. Both metrics and dimensions are available for flexible report building.
Can I schedule automatic data refreshes for Instagram in Google Sheets?
Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your Instagram data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
Does it include Reels data?
Yes. Supermetrics pulls Instagram Reels data including plays, likes, comments, shares, saves, and reach. You can analyze Reels alongside Feed and Stories content.
Can I track competitor accounts?
The Instagram connector pulls data from your own connected Instagram Business accounts. For competitor analysis, you can benchmark your own performance against industry standards.
Also Connect to Google Sheets
Ready to Connect Instagram to Google Sheets?
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