Supermetrics for Google Sheets
Connect YouTube to Google Sheets — Channel Analytics Reports
Pull YouTube views, watch time, subscriber growth, and revenue data into Google Sheets. Build automated channel reports, track video performance, and compare Shorts vs long-form content with scheduled refreshes.
Why Connect YouTube to Google Sheets?
Get your YouTube data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull views, watch time, and engagement for every video into Sheets. Sort by any metric to find your top-performing content and identify patterns.
- Track subscriber gains and losses over time with daily refreshes. Use sparklines to visualize growth trends and correlate spikes with specific video uploads.
- Pull data for both formats into the same sheet. Use formulas to compare views, watch time, and subscriber conversion rates by content type.
How to Connect YouTube to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for YouTube in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Channel Performance Report
Track views, watch time, subscribers, and top videos with month-over-month comparisons.
Content Format Comparison
Compare Shorts vs long-form video performance on reach, engagement, and subscriber growth.
What YouTube Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full YouTube reporting data — metrics and dimensions you already know from the YouTube interface.
Key Metrics
- Views
- Watch time (minutes)
- Subscribers gained
- Subscribers lost
- Likes
- Comments
- Shares
- Average view duration
- Average percentage viewed
- Estimated revenue
- Playback-based CPM
- Card clicks
Key Dimensions
- Video title
- Video ID
- Published date
- Traffic source
- Device type
- Country
- Content type
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
Social media report templates
Browse all Google Sheets templates
Gravital: 100% reporting automation
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect YouTube alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom YouTube queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your YouTube reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full YouTube history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select YouTube as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for YouTube — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull YouTube data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard YouTube reporting metrics through Supermetrics, including Views, Watch time (minutes), Subscribers gained, Subscribers lost, Likes, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your YouTube data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. YouTube Shorts data is included. You can filter by content type to compare Shorts performance against regular uploads.
- Yes. If your channel is monetized, estimated revenue, RPM, and CPM data are available through the connector.
Also Connect to Google Sheets
Ready to Connect YouTube to Google Sheets?
Join 200,000+ companies that use Supermetrics to connect their marketing data. Set up in under two minutes.