Supermetrics for Google Sheets
Connect TikTok Ads to Google Sheets — Video Ad Reporting
Pull TikTok Ads video performance, audience demographics, and conversion data into Google Sheets. Track which creatives hold attention, monitor CPA trends, and compare TikTok spend against other social channels.
Why Connect TikTok Ads to Google Sheets?
Get your TikTok Ads data flowing into Google Sheets with automatic refreshes and zero manual work.
- Pull watch time, 6-second view rates, and completion rates into Sheets. Sort creatives by engagement to find the hooks that hold attention.
- Track CPA and ROAS by age group and gender in a spreadsheet. Conditional formatting highlights which demographics convert best.
- Pull TikTok alongside Instagram Reels and YouTube into one workbook. Compare video ad costs and engagement across social platforms.
How to Connect TikTok Ads to Google Sheets
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-on
Get Supermetrics from the Google Workspace Marketplace and open it in any Google Sheet.
- 2
Select your data source
Open the Supermetrics sidebar, choose your data source, and authorize your account with a quick sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your cells.
Report Templates for TikTok Ads in Google Sheets
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
TikTok Creative Performance
Rank video creatives by watch time, completion rate, and conversion metrics.
TikTok Audience Report
Break down campaign performance by age, gender, and device for targeting optimization.
What TikTok Ads Data Can You Pull into Google Sheets?
Supermetrics gives Google Sheets access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Gender
- Country
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
How to create a Google Sheets marketing dashboard
Data blending in Google Sheets
Set up auto updates and email notifications
TikTok ad campaigns: setup & optimization
PPC reporting: extract insights from paid campaigns
Browse all Google Sheets templates
Why Supermetrics for Google Sheets?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Sheets — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect TikTok Ads alongside 170+ other platforms in the same Sheets workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Google Sheets report templates for TikTok Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your TikTok Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-on from Google Workspace Marketplace, open it in any Google Sheet, select TikTok Ads as your data source, choose your metrics and dimensions, and click "Get data." Your data appears directly in the spreadsheet — no exports or CSV files needed.
- Yes. Supermetrics uses OAuth authentication for TikTok Ads — your credentials are never stored in the spreadsheet. Data transfers are encrypted, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Only users with access to the Google Sheet can see the data.
- Absolutely. Supermetrics connects 170+ data sources to Google Sheets. You can pull TikTok Ads data into one tab and Google Ads data into another, then use standard Sheets formulas to blend and compare across sources.
- You can access all standard TikTok Ads reporting metrics through Supermetrics, including Impressions, Clicks, Spend, CTR, CPC, and more. Both metrics and dimensions are available for flexible report building.
- Yes. Supermetrics lets you schedule automatic refreshes — hourly, daily, weekly, or monthly. Your TikTok Ads data stays current without any manual work. You can also set up email delivery to automatically send refreshed reports to stakeholders.
- Yes. Supermetrics pulls 2-second views, 6-second views, average watch time, video completion rate, and profile visits from TikTok Ads.
- Yes. Pull TikTok Ads, Facebook Ads, and Instagram data into the same workbook and use Sheets formulas to compare CPM, CPA, and engagement across platforms.
Also Connect to Google Sheets
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