PPC Strategies for B2B Lead Generation

B2B MARKETING STRATEGIES · 9-MINUTE READ · By Tina Arnoldi on November 28 2017. B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not...
Choosing the Best Marketing Reporting Tool

Choosing the Best Marketing Reporting Tool

9-MINUTE READ · By Misty Faucheux (Image credit: Adam Harris) These days, marketers are being put under increasing pressure to “prove” that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a...