Summer's over, inboxes are full again, and the big news this month is a design refresh for Supermetrics Studio, our AI dashboard and reporting workspace. Boards are quicker to edit, easier to style, and faster to navigate, and that's on top of the public link sharing and embedding we shipped in August.

Elsewhere, Business Context gives your AI assistant a memory of how your team works and self-serve Connect customers can swap their own destinations. ChatGPT Ads now have a Conversions metric and three new report types, while Campaign Monitor helps you spot when campaigns go rogue. Lastly, our Google Ads connector will move to v25 on 21 September, which changes how Performance Max reports.

Here's what's new.

  • Supermetrics Studio is easier to edit, style, and share. You can now edit text directly, rearrange cards, style boards with the new Design tab, and share or embed boards publicly without requiring viewers to have a Supermetrics account.
  • Business Context gives your AI assistant shared memory across your team. Save reporting rules, account context, and preferences once, and the Supermetrics MCP server applies them automatically in future AI conversations.
  • Custom Data Imports can now fetch files automatically over HTTP or SFTP. You can schedule recurring imports daily, weekly, or monthly instead of relying on manual uploads or email.
  • ChatGPT Ads reporting now includes conversions and deeper performance breakdowns. The connector adds a Conversions metric plus Products, Country, and Device reports, making it possible to analyze performance at a much more useful level.
  • Google Ads moves to API v25 on 21 September, changing Performance Max reporting. PMax data will now break out by network channel rather than returning only “Cross-network”, while three retired fields will stop returning data.

Supermetrics Studio: quicker editing, a new Design tab, and easier navigation

Board editing without SuperAI

Simple changes to a board no longer need a prompt. Click into any text element and start typing to change it. Drag a card to move it, and the new order sticks. And a new Design tab lets you change colours and fonts across the board.

All three work best on boards created after this update. Older boards get partial support as well.

In the board list view, clicking a board's title now opens it. To rename a board, hover over the title and use the pencil icon that appears next to it.

Public link sharing and embedding a board

Studio also builds on the public link sharing and embedding it picked up in August. You can share a board with anyone using a public link, or embed it directly into a website, with no Supermetrics account needed to view it. Turn on "Anyone with the link can view" to generate a shareable link, or use the same dialog to grab an embed snippet for any page.

By default, viewers see live data queried using the board owner's credentials, so they don't need their own Supermetrics access. If you'd rather each viewer use their own credentials, you can switch that on in board settings, though it brings back the account requirement for viewers. Only link-shared boards without password protection can be embedded (we'd still recommend adding a password to protected links), and the page you embed into must be served over HTTPS.

Supermetrics MCP: Business Context, a shared memory for your team

Every AI conversation starts from scratch. Your assistant doesn't know that you report revenue in EUR, or that the dip in August was a tracking migration and not a real drop. Business Context lets you save that kind of thing once, and the Supermetrics MCP server applies it in every conversation after that, for everyone on your team.

You add context by saying so in the chat: "for this client, always exclude brand campaigns, remember that." The assistant offers to save it, and it'll ask you itself when you state a preference worth keeping or correct the way it's working. After that, your team's saved guidance shows up automatically as you explore data sources and accounts, and the assistant uses it when picking metrics and filtering your data.

Context sits at one of three levels, so it only appears where it's relevant:

  • Whole team, for rules that apply everywhere, like always reporting revenue in EUR
  • A single platform, for platform quirks, like breaking out Advantage+ campaigns separately on Meta
  • A single account, for one advertiser, like a client who reports last-click only

If you're an agency, we'd recommend one team-level note per client listing the ad accounts that belong to it. Then the assistant knows which accounts you mean when you ask about "the Acme Retail account".

Context is stored per team, so it isn't visible to other teams, and the assistant only reads and writes context for accounts you already have access to. It works in any language. Keep entries short, though: a rule is more useful than a whole brief pasted in.

Self-serve Connect customers can now swap destinations themselves

If you're on a self-serve Connect plan, you can now change your subscription's destination yourself, without raising a support ticket. Say you originally picked Google Sheets but your team has since moved to Excel: open your subscription, go to the Destinations card, select the destination to give up and the new one to switch to, then confirm. The change is instant and free, and you won't need a second license.

The swap is limited to one per license every 30 days, and it's only available if you're on a single paid Connect license. Saved queries on the old destination stop running once you swap, though any data already delivered stays where it is.

ChatGPT Ads: new report types and a Conversions metric

The ChatGPT Ads connector now supports three new segment-based report types (Products, Country, and Device) and adds Conversions as a metric on the Ad report. Previously, only ad-level aggregation without conversion data was available.

The Products report attributes impressions, clicks, and spend to individual items from your product feed, including title, brand, price, and other metadata, so you can measure per-product ROAS on ChatGPT without building a separate export pipeline. The Country and Device reports break performance down by ISO country code and device type, bringing ChatGPT Ads reporting in line with what you'd expect from Google and Meta. New campaign-level fields (description, start time, end time, and daily budget) are also available across all report types now. One thing to note: Conversions is currently only available on the Ad report.

Platform API (formerly Management API) improvements

We've closed out a big round of improvements to the Platform API, built largely from real requests from customers like you. The focus: making it faster to manage things at scale, and safer to rely on.

Do more, faster. You can now set up to 100 transfers in one step instead of one at a time, duplicate an existing transfer in seconds (especially handy if you're managing similar setups across many clients), update login credentials across many destinations in a single step, and edit a table group directly instead of rebuilding it from scratch.

Clearer answers when something needs attention. If a transfer needs fixing, you'll now see exactly what's wrong instead of a generic error. Checking a data connection gives a reliable answer every time, and mismatched settings are now caught automatically before they cause problems downstream.

Built to grow with you. We've added sensible safeguards that keep large accounts running smoothly as they scale, extra protection against accidental overload, and safer controls for cancelling and restarting backfills. Table group updates are now all-or-nothing, so you'll never be left with a half-finished change.

Better documentation, every step of the way. We've filled in gaps across our documentation so it's clearer what's required and what to expect, before you hit an error.

All of this came directly from feedback you and other customers shared with us, so thank you for helping shape it.

Google Ads: upgrading to Google's latest API version

We're moving the Google Ads connector to v25, the latest version of Google's Ads API, from 21 September. There's nothing to switch on at your end.

The gain is Performance Max (PMax) reporting. PMax has always returned a single "Cross-network" value for Network, which didn't tell you much about where the budget went. Now those rows break down by channel (Search, Search Partners, YouTube, Display, Gmail, Discover and Maps), back to 1 June 2025. That does change the shape of your PMax data: filters on Network = "Cross-network" will stop matching, and one row can become up to seven.

Google has also retired three fields in this version: Asset performance for Search and Display, Click type on the three asset reports, and Ad business name for call-only ads. Check your queries before the 21st, and see our support article for the detail.

Custom Data Import: scheduled fetching by HTTP or SFTP

Until now, Custom Data Imports (CDI) could only receive data by email or manual upload. Now it can regularly fetch files from a web or file server accessible over HTTP or SFTP.

There are two new ways to pull files in:

  • HTTP — fetch a file from a URL, with optional headers and parameters if the source needs them.
  • SFTP — fetch a file from a server, using either a username and password, or a username with an SSH key and passphrase.

The one requirement: the file name has to be predictable, either static or built from the date, so the import knows exactly what to look for each time. What it can't do yet is browse a folder looking for whatever's newest.

Schedules are flexible: daily, weekly, or monthly, on whichever days and at whatever time suits you. You can also trigger an update manually whenever you like, or pause the schedule without deleting it. Credentials are encrypted the moment you save them.

The feature is rolling out to everyone automatically, no setup required on our end. Look out for documentation on this coming soon.

Campaign Monitor: always on monitoring for your connected accounts

Campaign Monitor, our always-on monitoring layer for your connected ad accounts, is continuing its alpha this month. Campaign Monitor runs scheduled checks against thresholds and rules you set, then alerts you in Slack or email the moment something drifts, instead of waiting for your next scheduled report.

Three checks are live today:

  • Metric thresholds flag spend, CPA, frequency, or any other metric you track, the moment it crosses a number you've set.
  • Landing page checks catch a broken destination URL before more spend follows it.
  • Naming convention checks flag a campaign that breaks your naming rules before it reaches a report.

Everything runs on the Google Ads and Meta connections you already have in Supermetrics, so there's no new account or integration to set up, and the same checks are reachable inside AI Chats (e.g. Supermetrics for Claude or Supermetrics for ChatGPT) and other automations through MCP.

Campaign Monitor is free to use during the alpha, and it's still genuinely early, so expect a few rough edges. We're looking for a few more agencies and multi-region brands to help us test it and shape what ships next. If that sounds like you, talk to your Supermetrics contact to get set up.

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