Supermetrics product updates: July 2026

The sun's out, the World Cup is on, and our product team has been busy lining up a strong squad of updates for July. Leading the line is Supermetrics Studio, a new workspace that makes AI-built dashboards live, governed, and maintainable. In support: Adobe Analytics reaches general availability, Braze arrives as a new data source, Connector Builder opens up via the Supermetrics CLI, Python SDK, and Management API, and customers can now request connectors straight from the Hub. There's also a new Facebook Ads Comscore Market dimension, plus a few Facebook Insights and Salesforce changes worth a look." Here's the line-up.

Key takeaways

Supermetrics Studio: live, governed AI dashboards

Supermetrics Studio is a new workspace within Supermetrics that hosts AI-created dashboards and powers them with live data. It lets you move from using AI chats for ad-hoc queries and manually shared, one-off artifacts to repeatable, reusable dashboards in a single trusted, governed environment.

AI has cut the time it takes to build a dashboard to almost nothing. But it has also undone several of the benefits of traditional business intelligence:

• Trust. When dashboards are built and rebuilt from data exports, large language models (LLMs) are prone to hallucination, which reintroduces manual review overhead.
• Relevance. Updating an AI-generated dashboard with new data becomes a recurring chore and an ongoing token cost.
• Governance. There are no governed workflows for building, sharing, and controlling AI-generated dashboards.
• Credibility. Agencies want to use AI to scale reporting without being seen as middlemen between clients, their data, and AI.

Supermetrics Studio is built to address each of these.

How Supermetrics Studio works

Upload dashboards and other artifacts straight from Claude, ChatGPT, and other AI chat destinations for sharing and further editing. Once a dashboard is in Supermetrics Studio, it's backed by live, consistent, and accurate data from Supermetrics with every view, so there are no more "zombie" dashboards built on a single, frozen data export.

From there, you can keep iterating. Update and refine dashboards as your needs change using conversational AI, and add AI summaries and chatbots to help stakeholders understand the data being presented. Version control keeps every stakeholder working from the same version, and sharing permissions (including links, passwords, and fine-grained data permissions) keep your data secure.

Compared with sharing static exports from an AI chat destination, Supermetrics Studio changes three things:

• Data pulled once from Supermetrics via the Model Context Protocol (MCP) becomes live data from all your Supermetrics data sources and blends.
• Reports that went stale as shared HTML files become a single governed version you can share with permissions, links, or passwords.
• Artifacts that were hard to collaborate on become shared resources, with permissions that let others view or edit and fine-grained data controls.

Beyond dashboards: live campaign management

Supermetrics Studio is not limited to reporting. With Supermetrics Campaign Management, you can build interactive surfaces for managing campaigns across the Meta Ads, Google Ads, Microsoft Ads, ChatGPT Ads, and TikTok ad platforms, combining live data, governance, and write-back.

Editing dashboards within Supermetrics Studio requires an additional Supermetrics Studio license. Learn more in Supermetrics Hub.

What's new with the Adobe Analytics connector?

The Adobe Analytics connector (previously named Adobe Analytics 2.0) is now generally available as a premium connector. It replaces the legacy connector, now renamed Adobe Analytics (Legacy), which relies on Adobe's v1.4 API. That API reaches end-of-life in August 2026, so moving to the new connector keeps your reporting running.

Because this is a direct replacement, Supermetrics is keeping the migration as simple as possible. Customers with a paid legacy Adobe Analytics (ASC) license are being granted a free Adobe Analytics license, so existing reporting carries on as before. Customers who used the connector only in Early Access get a 14-day trial extension and can contact sales to purchase a license. Learn more about how to do it in the migration guide.

Alongside the release, the connector received a thorough cleanup, including:

• Renaming Adobe Analytics 2.0 to Adobe Analytics, and the original connector to Adobe Analytics (Legacy).
• Deprecating non-functional and unsupported fields.
• Renaming fields for clarity and adding field descriptions.
• Fixing several long-standing bugs.

The standard table group has also been updated to include the new fields. Connect to Adobe Analytics in Supermetrics Hub.

New data source: Braze, now in Early Access

Braze is now available in Early Access (Beta) and free for all customers to trial. Braze is a customer engagement platform used by growth, CRM, and marketing teams to run cross-channel lifecycle campaigns, and the connector brings its email, push, and SMS performance data into your reporting stack alongside the rest of your marketing data.

The connector is built for three main jobs:

• Channel performance comparison: compare open, click, and unsubscribe rates across email, push, and SMS to see which channel drives the most engagement per campaign.
• Revenue attribution by campaign: track revenue and conversions per campaign over time to identify which campaigns drive business outcomes, not just opens and clicks.
• Deliverability monitoring: track bounces, rejections, and delivery failures over time to catch issues early and protect your sender reputation.

Rather than exporting CSVs from the Braze dashboard by hand, you can unify Braze data with the rest of your marketing stack. It's supported across Google Sheets, Excel, Power BI, API and Query Manager, Data Warehouse, Data Explorer, and all AI Chat destinations (ChatGPT, Claude, Copilot, and Gemini Enterprise). Connect to Braze in Supermetrics Hub.

Connector Builder is now available via CLI, Python SDK, and Management API

Connector Builder capabilities are now accessible programmatically. In addition to the Hub UI, you can manage custom connectors directly through the Supermetrics Command Line Interface (CLI), Python Software Development kit (SDK), and Management API. This expands Supermetrics' build-on capabilities for technical users and partners who want to integrate connector management into their own tooling and workflows.

What's now available:

• CLI: create, update, and manage custom connectors from the command line.
• Python SDK: automate connector workflows and embed connector management into scripts and pipelines.
• Management API: full programmatic access to Connector Builder, for integration into your own flows, platforms, and products.

The same requirements that apply to the Connector Builder UI apply here: a Hub license with Connector Builder enabled is required. Customers without access can request it in Supermetrics Hub, and the plan is to extend access to customers with a Connector license (CNCT) once Connector Builder reaches general availability. Documentation for the Connector Builder API endpoints (covering Connectors, Connector Secrets, Connector Logs, Connector Logo, and Connector Schema) is available in the Management API docs.

Request a connector directly from the Hub

Customers can now ask for new connectors without leaving Supermetrics. A new Request a connector option sits in the Hub support menu, giving you a quick, structured way to tell us which platforms to build next.

You'll find it under the support dropdown in the Hub top navigation, alongside Submit product feedback. Where product feedback is a free-text form for describing a problem or goal, Request a connector is a structured form built specifically for connectors, so the details we collect feed straight into prioritization. The form captures:

• Platform: the platform you'd like to pull your data from.
• Are you willing to share access? Access to a platform is the biggest blocker to building a connector. Offering it doesn't guarantee we'll build it, but it significantly increases the chances.
• Additional info: any extra context, use cases, or fields of interest you'd like to include.

Requests feed into the same pipeline as other product feedback, so they reach the teams that triage it, and every submission enriches our Voice-of-Customer data to help shape the connector roadmap.

What's changing with Facebook Ads? New Comscore Market dimension

Meta is removing support for Nielsen's Designated Market Area (DMA) and replacing it with Comscore market dimension. To support this, Supermetrics has added a new Comscore market dimension, which is live across all destinations now.

The existing DMA field has been marked as deprecated, with the change having taken effect on June 22, 2026, in line with Meta's official switch between the two systems. If you currently report on DMA, update your queries and templates to use the new Comscore market dimension. Full details are in the Facebook Ads field changes documentation.

What Facebook Insights fields are being deprecated?

Meta has deprecated several Reach-related and unique video view fields in Facebook Insights, with replacements available for some metrics. Note that Meta brought the deprecation date forward to June 30, 2026 without clear communication, which briefly caused (#100) The value must be a valid insights metric errors for queries still referencing the affected fields.

How to fix the "(#100) The value must be a valid insights metric" error

Remove the deprecated fields from your query. The error appears when a query still references Reach or unique video view fields that Meta has deprecated. Affected fields and replacements are listed in the Facebook Insights field changes documentation.

Action required: reconnect the Salesforce connector

The previous Salesforce app has reached its scheduled end of life and has now been deleted. If you or your customers see errors when querying Salesforce, the connector needs to be reinstalled and reconnected.

Follow the steps in the Salesforce connection guide to install the current app and reconnect your account. If you run into issues with installation or connecting that aren't covered in the guide, reach out to Supermetrics support.

Log in to Supermetrics or start a 14-day free trial to take these for a spin this summer.