- An AI marketing dashboard is a marketing data dashboard powered by AI and equipped with AI-powered features, such as analytics agents or natural-language chat interfaces.
- The five platforms compared here are Supermetrics, Improvado, DashThis, HubSpot, and Power BI.
- Pricing starts at free (Improvado, HubSpot, Power BI) and goes up to $44/month (Supermetrics and DashThis), but it's worth noting that free and entry-level plans don’t always include critical features like the ability to share your dashboards.
- Supermetrics covers full marketing workflows from end-to-end, unifying data from 170+ marketing- and sales-specific data sources and offering options to update your campaigns directly from your dashboard views.
- Verdict: Supermetrics is our pick for end-to-end marketing intelligence and helping marketers move from passive reporting to active decision-making. Choose Improvado for sheer connector depth, DashThis for lightweight AI dashboarding, HubSpot if you’re already invested in the HubSpot ecosystem, and Power BI if you have in-house technical expertise.
AI marketing dashboards are dashboards for marketing data created using AI and equipped with AI-powered assistance (such as analytics agents or natural-language chat interfaces). We researched the market for platforms that offer these capabilities and identified five of the best options based on a variety of factors, including features and pricing.
One of the key aspects of our consideration was how well each platform enables marketers to act on their data. Traditional reporting is just for tracking, but analysis and action are still up to you. AI-powered analytics that surface and explain anomalies on your dashboard can point you in the right direction, but they don’t quite close the loop.
There is data sprawl and there's fragmented tools. If you don't have a single source of truth, and your dashboards are often built just for reports but not for decision making, you're not getting the value out from that data.
Platforms like Supermetrics that offer real-time visibility and the option to execute on campaigns directly from your dashboard are where marketers can get the most value, moving from passive reporting to active decision-making.
Below, we’ll explore the best AI marketing dashboard platforms, explain what an AI marketing dashboard actually is, and explore the common benefits marketers get from implementing them.
The 5 AI marketing dashboard platforms, compared
The best AI marketing dashboard platforms are Supermetrics, Improvado, DashThis, HubSpot, and Power BI.
Supermetrics is the strongest overall choice for marketing and data teams, which lets you update campaigns directly from your dashboard. Improvado is a solid pick if connector depth is your first priority; DashThis is a strong introductory platform for agencies and small teams looking to build basic AI dashboards; HubSpot is best for teams already invested in the HubSpot ecosystem; Power BI is ideal if you have dedicated data analysts and engineers on staff.
We evaluated each platform based on four criteria: best use cases, key AI features, pricing, and whether or not a free trial or plan is available. The table below summarizes our findings.
| Platform | Best for | Key features | Pricing | Free Trial |
|---|---|---|---|---|
| 1. Supermetrics | End-to-end marketing intelligence | - Dashboards pushed from Claude, ChatGPT, Copilot, or Gemini, then connected to live Supermetrics data - Conversational dashboard editing with SuperAI - Campaign management controls that let you update campaigns from inside a board - Insights Agent that monitors key metrics, flags anomalies, and surfaces budget optimization recommendations - Permission-based sharing for colleagues and clients | Starts from $44/month, billed annually | Yes |
| 2. Improvado | Connector depth | - Integrated AI Agent that enables automated dashboard production and predictive analytics - AI Agent includes analysis over multi-touch attribution and marketing mix modeling datasets - 1,425+ pre-built data source connectors | Starts for free with a limited plan | Yes |
| 3. DashThis | Simple client reporting | - Formatted AI insights are built into all plans - White-labeled dashboard with custom domains and automated multi-format report sharing - Deep library of pre-built, customizable templates and widgets | Starts from $44/month | Yes |
| 4. HubSpot | Teams already invested in HubSpot | - Custom reporting and deep analytics capabilities on higher plan tiers - Campaign reporting for up to 5,000 or 10,000 campaigns, depending on plan - Multi-touch revenue attribution available on the Enterprise plan - Customer journey analytics available on the Enterprise plan | Starts for free | Yes |
| 5. Power BI | Dedicated data engineers and analysts | - Copilot integration for report generation and summarization - Deeply customizable dashboards with configurable visualizations, filters, and more - Enterprise-grade analytics suite - Connects with dedicated marketing intelligence platforms like Supermetrics | Plans start for free, but a Power BI Pro plan ($14/user/month, billed annually) is required to place dashboards in shared workspaces | Yes |
Verified as of August 2026.
1. Supermetrics
Best for: End-to-end marketing intelligence
Supermetrics is a marketing intelligence platform that lets you connect, manage, analyze, and activate marketing data across all of your channels. It connects 170+ marketing- and sales-specific data sources, including Google Ads, Facebook Ads, TikTok Ads, and GA4, and connects to destinations like Looker Studio, BigQuery, Snowflake, and Power BI, plus AI tools such as Claude, ChatGPT, and Gemini.
With Supermetrics Dashboards, you get a native, no-code visualization layer built specifically for marketers. You can use it to track all your cross-channel metrics in a single view, centralize reporting over governed data, and share performance views without needing an external visualization tool.
Supermetrics Studio is the AI layer that lets you build dashboards and reports directly in LLMs (including Claude and ChatGPT), then push them into Supermetrics, where you can edit them with natural language queries.
With Supermetrics Studio, you can add filters and controls, or change the design and copy as needed, and then share them with colleagues or clients with the data they need to see. Dashboards in Studio function as live views rather than static snapshots, as data is pulled directly from your connected sources and automatically updated.
Supermetrics Campaign Management lets you move from passive analysis to actual decision-making. You can optimize your campaigns across all platforms using data surfaced in your dashboards, with configurable approval guardrails that let you determine the appropriate level of oversight for each decision.
Pick Supermetrics if you want an AI marketing dashboard solution that addresses the constraints of traditional marketing dashboard platforms, with automated production, real-time updates, and built-in campaign management controls for faster decisions at scale.
Key features
- Dashboards pushed from Claude, ChatGPT, Copilot, or Gemini, then connected to live Supermetrics data
- Conversational dashboard editing with SuperAI
- Campaign management controls that let you update campaigns from inside a board
- Insights Agent that monitors key metrics, flags anomalies, and surfaces budget optimization recommendations
- Permission-based sharing for colleagues and clients
Pricing
As of August 2026, Supermetrics Starter costs $44/month (billed annually) and includes 4,000 monthly Studio AI credits.
| Pros | Cons |
|---|---|
| AI-built dashboards stay connected to live data rather than functioning as static exports | May be too complex for basic reporting needs |
| Boards can actively update campaigns, not just passively report on them | |
| Subscription-based pricing with no data volume fees |
2. Improvado
Best for: Connector depth
Improvado is a marketing data platform designed to help enterprise teams handle high-volume data across multiple clients or campaigns simultaneously. It offers a library of customizable dashboard templates to cover specific functions or platforms.
Improvado includes an AI agent that it claims to help you create full dashboards in under three minutes and render ad hoc answers in under 10 seconds. It also notes that it can show you how your campaigns perform relative to industry benchmarks and provide accurate forecasts of spend and ROAS.
Improvado’s unique draw is that it offers more source depth than any other platform designed specifically for marketers, with a library of over 1,425 data source connectors to pull your data from.
Pick Improvado if you collect data from a wide range of platforms and need a marketing-specific platform that’s likely to have prebuilt connectors for the apps you use.
Key features
- Integrated AI Agent that enables automated dashboard production and predictive analytics
- AI Agent includes analysis over multi-touch attribution and marketing mix modeling datasets
- 1,425+ pre-built data source connectors
Pricing
As of August 2026, Improvado offers a Free Limited plan, an MCP Only plan for $100/month, and two higher-tier plans with far fewer restrictions for a custom price.
| Pros | Cons |
|---|---|
| Widest published connector coverage among marketing-specific platforms | May be too complex for SMB or basic use cases |
| Only shares metadata with LLMs to avoid compromising confidential marketing data | Multi-touch attribution, marketing mix modeling, and incrementality testing are locked behind paid add-ons |
| Governance rules only available on Advanced and Enterprise Plans |
3. DashThis
Best for: Simple client reporting
DashThis is a lightweight marketing reporting platform built around preset templates and widgets for white-labeled dashboards. You can create and edit dashboards using a drag-and-drop editor and customize views for specific client or stakeholder needs. DashThis also comes with 30+ data source connectors. And while that’s a fairly narrow count relative to platforms like Improvado and Supermetrics, it does cover many essentials, such as GA4 and HubSpot.
DashThis’ AI layer is also fairly rudimentary, but nonetheless helpful. It doesn’t offer full workflow automation or report generation, but it does provide basic analytics. With one click, you can prompt AI to analyze your dashboard and render four preset takeaways: wins, issues, opportunities, and a summary. These are integrated directly into your dashboards and included in all base plans.
There’s an important caveat to mention here, though. If you want to get more value out of AI in DashThis, you’ll need to pay an extra add-on to whatever plan you purchase, which is priced at $15/month billed yearly as of August 2026. This paid add-on gives you unlimited insights, lets you ask custom follow-up questions, and enables you to provide the AI with highly important context (e.g., client goals).
Pick DashThis if you’re a small marketing agency or team looking for a simple reporting platform with basic AI-powered analytics features.
Key features
- Formatted AI insights are built into all plans
- White-labeled dashboard with custom domains and automated multi-format report sharing
- Deep library of pre-built, customizable templates and widgets
Pricing
DashThis’ Individual plan starts from $44/month, billed annually, as of August 2026.
| Pros | Cons |
|---|---|
| Unlimited users and integrations on all plans | Fundamental AI features locked behind a paid add-on |
| White-labeling available on all plans | Personalized onboarding locked behind higher-tier plans |
| Transparent pricing with no sales call required |
4. HubSpot
Best for: Teams already invested in HubSpot
HubSpot’s Marketing Hub offers a full marketing analysis suite, letting you track data and execute processes across everything from AEO and paid ad campaigns to social media presence.
You can build customized reports with AI by querying Breeze Assistant in natural language to create a specific report for you, then combine them into complete dashboards. You also get multi-touch attribution and in-depth customer journey analytics built right into the platform.
One important point to note about HubSpot is that its dashboarding capabilities scale sharply with the plan tier you purchase. You get 10 dashboards on the free plan, but up to 100 on the highest-tier Enterprise plan. Custom reporting and campaign reporting are available only on the two most expensive tiers, while multi-touch attribution is exclusive to the highest tier.
Pick HubSpot if you’re a mid-market or enterprise team already invested in HubSpot and willing to purchase a high-tier plan to unlock the platform’s advanced capabilities.
Key features
- Custom reporting and deep analytics capabilities on higher plan tiers
- Campaign reporting for up to 5,000 or 10,000 campaigns, depending on plan
- Multi-touch revenue attribution available on the Enterprise plan
- Customer journey analytics available on the Enterprise plan
Pricing
Plans start for free as of August 2026.
| Pros | Cons |
|---|---|
| Free plan available | Advanced features locked behind more expensive plan tiers |
| Enables AI-powered dashboard creation with natural language queries | Onboarding fees are included with higher plan tiers |
5. Power BI
Best for: Dedicated data engineers and analysts
Power BI is a general business intelligence platform that you can use to create marketing dashboards. You can access community-driven dashboard template examples as a starting point, or build a custom dashboard from scratch if you have in-house technical expertise.
These automatically updating AI dashboards can be built to align with specific campaign goals and customized at an extremely granular level (with features such as bespoke data visualizations and filters that highlight only the most critical data). Microsoft Copilot is layered throughout Power BI, which lets you create and change dashboards with natural-language prompts.
Once you pair the platform with a marketing data pipeline, such as Supermetrics for Power BI, you can reliably pull analysis-ready, cross-platform data into your dashboards that updates in real time.
Pick Power BI if you have dedicated, in-house technical expertise and want one of the most advanced analytics suites available on the market.
Key features
- Copilot integration for report generation and summarization
- Deeply customizable dashboards with configurable visualizations, filters, and more
- Enterprise-grade analytics suite
- Connects with dedicated marketing intelligence platforms like Supermetrics
Pricing
Dashboarding capabilities are available on the free plan, but a Power BI Pro plan ($14/user/month, billed annually) is required to place them in shared workspaces.
| Pros | Cons |
|---|---|
| Microsoft Copilot integration | May be too advanced for teams without in-house technical expertise |
| Deep manual analytics capabilities | General BI platform, not specialized specifically for marketers |
| Automated dashboard creation with natural-language queries | Per-user pricing can add up for larger teams |
What is an AI marketing dashboard?
An AI marketing dashboard is a reporting view built in whole or in part with artificial intelligence. Marketers use an AI workflow to assemble the view (complete with the desired fields and visualizations), analyze the metrics that go into it, and write commentary where necessary.
AI marketing dashboards typically use AI to diagnose anomalies, surface hidden patterns, and predict future outcomes that may be difficult to detect manually. They may also include interactive AI features baked into the view, such as a chat interface that allows stakeholders to query the data and gain a better understanding of it.
The table below summarizes the typical differences between AI-powered and traditional marketing dashboards.
| Category | AI darketing dashboard | Traditional marketing dashboard |
|---|---|---|
| Building a view | Described in natural language and generated by an AI | Assembled manually from templates, widgets, and menus |
| Changing a view | Options to revise through natural-language conversation | Reconfigured by hand in an editor, typically a drag-and-drop interface |
| Drafting commentary | Generated automatically from your underlying data | Written manually by an analyst or account manager |
| Anomaly detection and dashboard context | Surfaced (with prompting or autonomously) by analysis and monitoring agents with access to all your data | Found when someone happens to look or manually investigates further |
| Stakeholder understanding | Provided with AI-generated summaries and natural-language chat interfaces for self-serve analysis | Requires a dedicated professional to explain and contextualize dashboard views in a live environment |
What are the benefits of implementing an AI marketing analytics dashboard?
Platforms with AI-powered dashboarding capabilities are a valuable addition to your marketing tech stack, especially if you’re primarily relying on traditional dashboards to track your data. Below are a few examples of the potential benefits:
- Major time savings in analysis and production workflows: An AI marketing dashboard automates production, which frees hours that would otherwise be spent on manual assembly. With platforms like Supermetrics and Improvado, you can assemble full views in minutes with AI prompting.
- Deep campaign optimization and personalization improvements: When a dashboard connects to an activation layer, insight and action share a screen. With Supermetrics Studio, for instance, you can update your campaigns directly from your dashboard view.
- Automated anomaly detection and proactive alerting: Most AI-powered platforms with dashboarding capabilities also include analytics tools that can go deeper to proactively flag current issues or accurately predict potential future ones. If you notice a performance dip in a dashboard, you can query something like Supermetrics Insights Agentto understand why it happened.
- Automatic data summarization and analysis with natural-language prompts: Most AI marketing dashboards have a chat interface overlaid or attached to them. The benefits here are twofold. The marketers actually creating the dashboard can ask the AI to surface critical wins and losses, evaluate all their data to explain why they occurred, and provide recommendations to act on those trends. Clients and stakeholders reading the report can query the AI to gain a better understanding of the data in front of them and surface any areas of concern that haven’t already been addressed.
The role of AI is to handle mundane tasks like data analysis, pattern recognition, and report generation that take hours but don't require human judgment... AI won't replace humans, but it frees us to spend more time on strategy.
How do you set up an AI dashboard?
To set up an AI dashboard, follow these steps:
- Take stock of your entire marketing tech stack. Note each platform that you collect data from that would be beneficial or necessary to integrate into your AI dashboards.
- Get your data AI-ready with a full audit and cleanup. You can only get real value out of an AI solution if you have high-quality data that an AI can actually reference accurately without any gaps, which minimizes the likelihood of hallucinations.
- Establish a budget. AI marketing dashboard platforms come with a wide range of pricing models. You may just have to pay an annual subscription fee, you might have to pay per credit, and you might be required to pay extra fees for things like onboarding. Figuring out the total cost of implementing each platform will help you shortlist those that fit within your budget.
- Evaluate your shortlist based on your needs. Understanding exactly what connectors and capabilities your team is looking for is the best way to find a platform that actually resolves the problems you’re experiencing.
- Test platforms with demos, free trials, and free plans. For a high-stakes implementation like this, words and evaluation aren’t enough. Take advantage of opportunities to test each platform for yourself to see if it meets your needs.
- Implement proper change management. Implementing a new AI marketing dashboard tool requires clear communication (to explain the why behind the change and the benefits it’ll bring) and a training period to explain to your staff how to use it. It’s always safest to start with a pilot program or a limited deployment to identify and resolve potential issues (from workflow disruptions to platform limitations) before a full-scale rollout.
Get trusted AI marketing dashboards with Supermetrics
Traditional dashboards have run their course. Teams need AI marketing dashboards that will help them eliminate time spent on manual production, proactively identify and analyze potential issues from their data, and act on them all in one platform.
Trusted by more than 200,000 companies globally, Supermetrics is built to enable marketing teams to move from passive reporting to confident, data-driven decision-making.
According to the Supermetrics 2026 Marketing Data Report, only 6% of marketers have fully embedded AI into their workflows. You can get a head start on implementing AI today by booking a free demo or starting a 14-day free trial with Supermetrics. Find out how a full-service marketing intelligence platform can help you get started with AI dashboarding and much more.
FAQ
Can ChatGPT make dashboards?
Yes, ChatGPT can create dashboards, but only from manual data. Supermetrics connects marketing data directly to ChatGPT and other LLMs, so those tools answer using actual performance data that updates in real time.
Is there an AI tool for marketing?
Yes, there are dozens of specialized AI tools for marketing, including Supermetrics for end-to-end marketing intelligence, Jasper for content creation, and Smartly.io for paid media budgeting.
Is dashboard AI free?
Some AI marketing dashboard platforms do offer free plans or free trials. However, most features are usually locked behind paid plans, and you may not get the full AI dashboarding suite you’re looking for on a completely free offering.
What are the best AI marketing analytics dashboard platforms?
The best AI marketing analytics dashboard platform is Supermetrics, because its dashboard capabilities are bundled in a full-service marketing intelligence solution that lets you move from passive reporting to impactful decision-making. Other strong picks for different needs include Improvado, DashThis, HubSpot, and Power BI.
