The 31 best AI tools for marketing to optimize your growth and prove ROI

Key Takeaways:

While AI is advancing rapidly and 80% of marketers feel intense pressure to adopt this technology, only 6% have successfully embedded it into their daily workflows.

This massive integration gap isn't due to a lack of options. With hundreds of AI tools on the market, knowing where to start is half the battle. This guide helps you find the right fit for your role.

And rather than adopting an add-on or script, knowing how to use AI in marketing can help you successfully unify your entire workflow.

From marketing analytics to social media, this guide dives into the best AI tools for marketing, freeing you up for more creative projects rather than repetitive tasks.

The best AI marketing tools at a glance

According to Supermetrics’ 2026 Marketing Data Report, most marketers use AI tools for content creation, reporting, analytics, and automation. To help you find the right tools for your needs, we’ve narrowed down the field to the top solutions that drive real business outcomes.

Note: Our selection is based on a methodology that prioritizes measurable impact, ease of adoption, scalability, security and compliance, and each tool's integration into a unified marketing intelligence workflow.

Best AI tools for marketing intelligence

Many marketing AI tools unify data and turn marketing analytics into an instrument for anomaly detection to complex cross-channel attribution. Plus, they automate the heavy lifting of data processing, moving teams from confusion to clarity in seconds.

1. Supermetrics

• Best for: Unifying marketing intelligence
• Pricing: From $37/month, billed annually

Supermetrics is a marketing intelligence platform that connects, manages, analyzes, and activates marketing data across every channel. Marketing and data teams use Supermetrics to move from raw, disconnected data to decisions that drive revenue.

Supermetrics AI is the intelligence layer in the platform. It's built on infrastructure that processes 15% of global ad spend. Supermetrics AI includes three purpose-built AI agents embedded directly in the platform:

• Insights Agent: Monitors your key metrics continuously, detects anomalies before they surface in your weekly review, and surfaces budget optimization recommendations grounded in your actual cross-channel data.
• Dashboard Agent: Converts natural language questions into dashboards and reports — describe what you want, and it builds it.
• Connector Agent: Guides teams through building custom data integrations in a low-code environment, no engineering team required.

You can also connect Supermetrics data directly to Claude, ChatGPT, and Gemini, so your team can ask plain-language questions about marketing performance and get data-backed answers in seconds.

2. Google Data Studio

• Best for: Google integration
• Pricing: Free with third-party connector costs

Data Studio, formerly known as Looker Studio, is a powerful data visualization tool that turns raw metrics into engaging dashboards and shareable reports. When connected to a reliable data pipeline, users can centralize their data, move past manual CSV uploads, and build dashboards with real-time updates. Plus, its AI-driven capabilities allow marketers to bridge the gap between seeing a data point and understanding its business impact.

Google Data Studio's key features:

• Natural language queries: Gemini-powered prompts automatically generate data-appropriate charts and tables.
• Automated insights: Summaries explain the "why" behind trends so you can identify performance drivers without manual digging.
• Proactive monitoring: Automated alerts notify your team when a specific KPI hits a predefined threshold.

3. Tableau Pulse

• Best for: Metric summaries
• Pricing: $15/user per month, billed annually

Tableau Pulse by Salesforce is marketing reporting software that moves from reactive dashboards to AI-driven insights. This tool delivers data in a format that is easy to digest and share, helping marketing leaders stay on top of their KPIs without getting lost in the technical weeds. Similar to Data Studio, these insights empower your team to move from passive observation to confident, revenue-driving decisions.

Tableau Pulse's key features:

• Metric summaries: Concise, plain-language explanations of performance trends sent directly to a user's workflow.
• Proactive delivery: Automatic identification and launch of critical insights and alerts.
• Root cause analysis: Single-click deep dives to analyze underlying factors contributing to changes.

Best AI tools for content creation and writing

From B2B to ecommerce content marketing and everything in between, content creation is the primary space for AI adoption because it solves three hurdles:

• Speed
• Consistency
• Scale

Teams aren't just using AI to write faster, but to maintain brand voice across thousands of touchpoints and repurpose a single asset into an entire multi-channel campaign in minutes. Below, we highlight the top AI content creation tools many marketers use as collaborative partners.

4. Jasper

• Best for: Consistent brand voice
• Pricing: From $59/month per seat

Jasper is built for modern marketing workflows, allowing you to upload style guides, product catalogs, and other brand documents to ensure every output sounds like your company. The tool's memory also allows teams to manage multiple styles or tones seamlessly. Plus, it offers end-to-end campaign acceleration, where a single brief can become a cohesive set of marketing assets.

Jasper's key features:

• Brand voice: AI training on your specific tone, style, and vocabulary.
• Campaign builder: The ability to generate a full suite of marketing assets from a single prompt or brief.
• SEO mode: An integration for other tools like Surfer SEO to help you optimize your content for search as you write.

5. ChatGPT

• Best for: Conversational analysts
• Pricing: Free with paid plans from $8/month

ChatGPT remains a go-to tool for marketers, enabling conversational, flexible data exploration. The platform’s advanced reasoning models allow for nuanced analysis of marketing funnels and customer journeys. Plus, with the Supermetrics integration, ChatGPT can create instant visualizations and data summaries in Google Sheets and Excel from your live data.

ChatGPT's key features:

• Custom agents: Build specialized GPTs tailored to a brand’s specific KPIs, voice, and data requirements.
• Instant visualizations: Users can request charts and graphs to identify trends without building a manual dashboard.
• Scalable tiers: The Business and Enterprise plans offer SOC 2 compliance and team controls, making it safe for professional use.

6. Copy.ai

• Best for: Go-to-market teams
• Pricing: From $29/month

Copy.ai focuses heavily on operational content. While it's great for drafting quick content, its real power lies in its automated workflows. This focus on workflow automation makes it a favorite among fast-growing companies that need to scale output without expanding headcount. While it's less about the art of writing, its systems move teams from a blank page to a finished campaign with minimal friction.

Copy.ai's key features:

• Workflow automation: "If-this-then-that" content chains that trigger based on business actions.
• Conversational interface: Live web browsing and identification of the latest data and trends through conversational interactions.
• Infobase: Storage for brand information, value propositions, and key messaging in one place for the AI to reference across all tasks.

7. Grammarly

• Best for: Content editing
• Pricing: Free with paid plans from $12/month per user, billed annually

Grammarly has evolved from a simple spell-checker into a sophisticated AI communication assistant. Its internal tools allow teams to define custom tone profiles, guiding unified content creation. Grammarly also works everywhere teams write, from Slack and emails to documents and PDFs. Plus, Grammarly now offers expanded support in multiple languages, including real-time translation and paragraph-level rewrites.

Grammarly's key features:

• Brand tones: Defines personality and offers real-time suggestions to keep all team members aligned on brand voice.
• Knowledge share: Simplified sharing of relevant company information and documents, reducing search time.
• Generative AI prompts: Prompts to jumpstart the writing process.

8. Perplexity

• Best for: Cited research
• Pricing: Free with paid plans from $34/month per user

Perplexity combines the power of a search engine with the conversational capabilities of an AI tool. For content creation, competitive research, market analysis, and fact-checking, this tool provides real-time citations for every answer it generates. Perplexity also bridges the gap between raw data and content production, making it easy to create data-backed blog posts or internal briefs.

Perplexity's key features:

• Perplexity pages: Instantly converts research findings into structured, comprehensive content pieces or marketing reports.
• Citations: Detailed answers to complex marketing questions with direct links to the original sources for verification.
• Pro search: Leverages deep research queries that use advanced reasoning to synthesize information.

Best AI tools for email marketing

AI has transformed email marketing into a high-precision engagement engine. These tools can automate subject line testing, predictive send-time optimization, and dynamic segmentation so every message lands where it’s most likely to be opened. Plus, the top tools also help teams track and analyze email metrics to measure campaign impact.

9. Klaviyo

• Best for: Ecommerce brands
• Pricing: Marketing tier from $45/month

Klayvio's K:AI, a suite of autonomous agents for optimizing lifecycle marketing, is the gold standard for ecommerce email marketing. Its customer profiles pull in real-time purchase history and browsing behavior, ensuring AI-generated content is relevant to the individual shopper. Plus, Klayvio doesn’t just write emails; it predicts churn, high-value customer segments, and optimal send times.

Klaviyo's key features:

• K:AI marketing agent: An agent that plans, drafts, and launches multi-channel campaigns across email, SMS, and push.
• Segments AI: Automated segments based on a description of your target audience.
• Personalized campaigns: A feature that predicts and sends the version of an email that is most likely to receive clicks.

10. ActiveCampaign

• Best for: Service-based businesses
• Pricing: From $15/month, billed annually

ActiveCampaign, an autonomous marketing platform, serves as a partner for team growth. This tool is uniquely situated to support businesses with longer sales cycles that rely on sales pipelines and lead scoring. ActiveCampaign's Active Intelligence layer also moves beyond prompt-and-respond AI to autonomous monitoring and strategy suggestions that adapt in real time based on a lead’s behavior.

ActiveCampaign's key features:

• Performance intelligence: Automation analysis with instant recommendations.
• AI behavior customization: Application of brand voice and priorities across all generated content and automation logic platform-wide.
• Predictive lead scoring: An AI model that forecasts which leads are most likely to close based on engagement patterns.

Best AI tools for media creation

AI-powered tools enable teams to turn an idea into a visual asset in minutes, streamlining the ideation and production of images, videos, and graphics. By using data-driven insights to inform your visual strategy, these tools help ensure your creative assets—including data visualizations for marketers—are designed to drive real business outcomes.

11. Canva

• Best for: All-in-one visual design
• Pricing: Free with Pro from $144/year

With the launch of Canva AI 2.0, this design tool moves beyond templates to a conversational design ecosystem. With only a rough sketch or unfinished thought, the AI can assemble a fully layered, editable outcome with your brand guidelines built in. This agentic approach makes professional-grade design accessible to most marketing teams.

Canva's key features:

• Conversational design: Option to describe a design in plain language to generate full, multi-page presentations or social suites.
• Magic Studio: A suite of AI tools to instantly align graphics with your brand’s visual identity.
• Brand intelligence: Automatic application of branded fonts, colors, and logos to every output.

12. Runway

• Best for: High-end video production
• Pricing: Free with paid options from $12/month per user, billed annually

Runway is the leading platform for professional-grade AI video generation. It offers control over the visual output, allowing marketers to specify everything from camera angles and lighting to character emotion while breaking silos in video marketing. For brands that want to push the boundaries of creative storytelling without the cost of a traditional film set, Runway provides a cinematic option that fits in a browser.

Runway's key features:

• Gen-3 Alpha video: The generation of photorealistic, expressive video clips from simple text prompts or existing images.
• Motion Brush & Director Mode: Granular controls that allow you to "paint" motion into static images or direct camera movements
• Act-Two Performance Capture: Ability to animate characters or digital avatars using recorded facial expressions and movements.

13. Opus Clip

• Best for: Repurposing long-form video
• Pricing: Free with paid options from $15/month

Opus Clip is the ultimate repurposing tool for video-first marketing teams. Its ClipAnything AI model analyzes visual, audio, and sentiment cues to identify engaging, viral-worthy moments from any long-form video. With Opus Click, teams can generate months of social media content in a single click, with animated captions for TikTok campaigns and AI-scored virality predictions.

Opus Clip's key features:

• AI virality score: An AI analysis based on millions of successful short-form videos to streamlin posting prioritization.
• AI B-roll & reframing: Automatic additions of supplementary footage and intelligent speaker tracking.
• Social scheduler: Direct posting to TikTok, YouTube Shorts, and Instagram Reels from within the platform.

14. HeyGen

• Best for: Video personalization
• Pricing: Free with paid options from $29/month

HeyGen has evolved from a simple avatar tool into a full-scale video automation platform. With this tool, teams can generate thousands of unique videos where an AI avatar addresses your prospect by name and discusses their specific business needs. HeyGen also enables AI-created videos to maintain their human-like warmth and professional polish.

HeyGen's key features:

• Instant avatars: High-fidelity,true-to-form avatars created in seconds to maintain a consistent face for your brand.
• Multilingual translation: Near-instant translations for more than 170 languages, including visual lip-syncing.
• Video agent: An end-to-end assistant for drafting scripts, coordinating production, and launching videos with no filming.

15. Synthesia

• Best for: Educational content
• Pricing: Free with paid options from $14/month, billed annually

Synthesis focuses on AI video and internal communications, highlighting its mission to make video creation as simple as writing an email. For global organizations, the AI tool allows teams to script and instantly generate professional talking-head videos in dozens of languages, eliminating the need for expensive studios, actors, or complex post-production.

Synthesia's key features:

• 1-click translation: Localization for international markets with branded avatars across every locale.
• AI video assistant: Automatically drafted video scenes and scripts based on documents uploads.
• 1,000+ AI voices: A massive library of voices and the ability to clone your own voice for personalized delivery.

Best AI tools for paid media

With AI tools, PPC marketing teams can automate bidding, creative testing, and audience targeting. By moving from reactive manual tweaks to predictive performance models, marketers can now focus on high-level strategy and creative direction rather than technical execution. However, these top AI-native systems are only as good as the data you feed them.

16. Google Performance Max

• Best for: Automated advertisements across Google's suite
• Pricing: Real-time pricing based on ad formats

Google Performance Max (PMax) uses Gemini-powered AI to identify the high-performing assets and serve them to the right audience across Google's channels. The rollout of AI Max for Search has also replaced legacy search ads with a fully agentic system that understands real-time user intent. Plus, PMax's PPC reporting offers insights into channel performance, spend, and conversion.

Google Performance Max's key features:

• Cross-channel automation: Manages presence across search, maps, Gmail, YouTube, and other platforms.
• Predictive audience signals: Finds new, untapped search queries and audience segments.
• Asset-level performance ratings: Offers visibility into the images, headlines, and videos driving results within automated campaigns.

17. Cometly

• Best for: Multi-platform advertisers
• Pricing: Custom pricing

Cometly is an AI-powered marketing attribution platform that uses server-side tracking to capture the entire customer journey. The tool's AI Ads Manager also acts as a 24/7 data analyst, providing specific scaling and budget recommendations based on your most accurate data, ensuring you never waste spend on underperforming campaigns.

Cometly's key features:

• Server-side tracking: Bypasses browser limitations to capture conversion data and provide a reflection of social performance.
• AI optimization recommendations: Instant alerts on which audiences to test and which campaigns to scale based on ROI data.
• Conversion sync: Feeds high-quality conversion signals into your ad platforms’ native algorithms to improve their targeting accuracy.

18. Smartly.io

• Best for: Social media ad spend
• Pricing: Custom pricing based on ad spend

With extensive social media reporting, Smartly.io is a powerhouse for creative automation and performance at scale. Connecting design and media buying teams, the tool's AI features generate thousands of on-brand ad variations in minutes. Plus, Smartly.io expanded its reach beyond social to include Connected TV (CTV), allowing you to unify your entire digital video strategy in one interface.

Smartly.io's key features:

• Creative automation: Adapts single templates into optimized variants for a platform’s dimensions and audience behaviors.
• Performance rotation: AI monitoring for creative fatigue in real time and automatic asset swaps before they waste your budget.
• Predictive budget rebalancing: Forecasts which campaigns will deliver the best return and automatically shifts spend.

19. Brand24

• Best for: Social listening
• Pricing: From $199/month, billed annually

While often categorized as a PR tool, Brand24 has evolved into a critical AI tool for a paid media strategy. Its advanced sentiment analysis and emotion detection allow teams to understand audience reactions in real time, moving beyond simple engagement metrics. By correlating spikes in social mentions with your ad performance, you can identify which marketing messages are truly resonating and use those insights to inform your future creative and targeting strategy.

Brand24's key features:

• Anomaly detection: Instant notifications for spikes in mentions or sentiment drops.
• Sentiment analysis: Upgraded algorithms accurately detect sarcasm, local slang, and emotion across over 100 languages.
• Predictive share-of-voice: AI forecasts for brand perception shifts based on sentiment trends and competitor buzz.

Best AI tools for SEO

SEO and generative engine optimization (GEO) are now used interchangeably, which has fundamentally shifted workflow and strategy needs. With these SEO AI tools, teams can focus on high-level strategy and building authority rather than content auditing and manual SEO reporting.

20. Surfer SEO

• Best for: Content creators
• Pricing: From $99/month, billed annually

Surfer SEO is a lead AI tool for SEO, offering a Content Editor that provides a 0.28 correlation with Google rankings—one of the strongest signals a creator can control. Its AI Tracker add-on also allows teams to monitor visibility on generative platforms like ChatGPT and Perplexity. Plus, it can suggest specific terms and structures, ensuring yout content is available for AI systems to build their answers from.

Surfer SEO's key features:

• Content Editor 2.0: Real-time optimization scoring with color-coded recommendations for keyword density and semantic relevance.
• SERP optimizaiton: Uses AI to autonomously update existing pages for better internal linking, schema markup, and metadata.
• Topical keyword mapping: Groups keywords by intent to build topical authority and prevent content cannibalization.

21. Semrush

• Best for: Mid-sized businesses
• Pricing: From $139/month, billed annually

Semrush has expanded its legendary toolkit into Semrush One, a suite of tools designed for the AI-driven search landscape. It combines traditional SEO power with AI visibility plans that track brand mentions and citations across LLMs. Overall, Semrush is a definitive platform for teams that need to defend their market share across every digital touchpoint.

Semrush's key features:

• AI SEO audit: Tracks brand citations and rankings across different devices and AI models.
• Predictive keyword trends: AI forecasts of future search interest that identify emerging topics.
• SEO writing assistant: A collaborative AI partner that scores drafts for readability, tone of voice, and SEO strength in real-time.

22. Clearscope

• Best for: Growth marketing teams
• Pricing: From $129/month

Clearscope is a content intelligence platform that now maps the entire query fan-out of a topic. With SEO analytics, this tool can help teams understand how a single search expands into a web of related questions and AI prompts. Plus, its recommendations ensures that content ranks while satisfying intent.

Clearscope's key features:

• Topic exploration & fan-out: Visualizations of how a seed topic branches into conversational prompts.
• AI drafting workflow: Generates pre-optimized outlines and drafts for traditional SERPs and generative AI engines.
• Inventory protection: Monitors published pages for content decay with AI-driven alerts for necessary content refreshes.

Best AI tools for social media

In modern marketing, your audience is now your algorithm. With these AI marketing tools, teams can automate multi-platform scheduling and caption generation, while grounding their strategy using social media analytics.

23. Lately

• Best for: Enterprise content teams
• Pricing: Custom pricing

Lately is an industry-leading content repurposing engine for teams that produce long-form content. This learns a brand's specific vocabulary, sentence structure, and regional dialects. Unlike generic generators, Lately also analyzes historical social performance to understand the words and phrases that drive audience engagement, ensuring posts in your social media marketing funnel feel human and authoritative.

Lately's key features:

• Content repurposing: The ability to turn a long-form piece of content into dozens of high-performing, tailored social media posts.
• Performance-learning loop: Continuous refinement based on live engagement data.
• Brand advocacy: Easily distribute approved, AI-generated content across accounts to amplify brand reach.

24. Coso.ai

• Best for: Autopilot social campaigns
• Pricing: From $99/month

Coso.ai is built for marketers who need a consistent, high-quality social presence without the time or headcount to maintain it. In response, this tool acts as a digital agency replacement, learning your brand before building an ongoing, weekly content calendar. With Coso.ai, teams can find a middle ground between manual posting and fully autonomous AI.

Coso.ai's key features:

• Weekly autopilot: An AI-generated schedule of branded social posts delivered each Monday.
• Brand learning: Website, tone, and post analysis to ensure output is indistinguishable from your own team's work.
• Managed onboarding: A dedicated expert helps tune the AI to your specific industry nuances.

25. Sprout Social

• Best for: A unified social management platform
• Pricing: From $199/month per seat

Sprout Social is an integrated social media intelligence platform that uses advanced listening module and proprietary AI to analyze billions of social data points. This tool helps teams identify emerging trends and consumer sentiment, intelligently route messages, and suggest smart responses, ensuring brands stay responsive and human-centric at scale.

Sprout Social's key features:

• Social listenting: Tracks industry-wide conversations, competitor mentions, and consumer sentiment in real time.
• Smart response: Categorized incoming messages and suggested tailored replies.
• Optimal send times: A determination of when a specific audience is most active on each platform to maximize reach.

Best free AI tools for marketing

Many of the leading AI marketing tools are available for free, allowing teams to experiment with deep reasoning, automated workflows, and cinematic media creation without an upfront investment. These free options are ideal for solo marketers and small teams, but may also work for larger marketing teams.

26. Claude

• Best for: Content reasoning and context
• Pricing: Free with paid options available
• Free features: Constitutional AI and multi-file analysis

Claude is widely recognized by marketers for its superior reasoning capabilities and its more natural, nuanced writing style. It is particularly effective for "long-context" tasks, such as analyzing hundreds of pages of customer feedback or complex attribution models. Even with the free tier, marketers can move past tactical questions and solve their hardest marketing puzzles.

Claude's key features:

• Context window: Claude allows users to upload large, complex documents and analyze them in their entirety.
• Artifacts: Code, landing page drafts, and report interactions, making it easy to refine marketing assets.
• Flagship intelligence: Access to the same high-reasoning model that powers the paid tiers.

27. Photoroom

• Best for: Budget-friendly product photography
• Pricing: Free with paid options available
• Free features: Background and object removal with basic retouching tools

Photoroom, a mobile and web app, enables marketing teams to turn amateur product shots into high-end studio photography. Its free version also offers an accurate background removal tool, allowing you to isolate products with a single tap. Plus, Photoroom's free tier works well for individual product listings or social media posts

Photoroom's key features:

• Background generation: Access a small selection of AI-generated studio settings to give your products a professional context.
• Easy export: Saves and exports images in the correct dimensions for Instagram, Shopify, or eBay.
• Background removal: Automatically detects and removes busy backgrounds from any product or portrait shot.

28. Kling AI

• Best for: Short-form videos
• Pricing: Free with paid options available
• Free features: Generous daily credits and access to the standard generation mode

Kling AI offers a generous free tier in the AI video landscape. With this free AI marketing tool, teams can generate cinematic, photorealistic clips that follow complex physics with accuracy. For marketers, this is powerful sandbox for creating eye-catching B-roll for social media or testing visual concepts for ad campaigns without hiring a production crew.

Kling AI's key features:

• Text-to-video and image-to-video: Generated clips from prompts or animations of existing brand photos.
• Motion brush: Uses a paint tool to direct the AI to which parts of an image should move and in what direction.

29. Zapier

• Best for: Workflow automation
• Pricing: Free with paid options available
• Free features: 100 tasks per month and unlimited single-step Zaps

Zapier is the workflow automation tool that holds a modern marketing stack together. Its free plan allows you to automate basic connections between over 6,000 apps, and its Zapier Copilot allows teams to describe the automation they need for it to then be built by the AI itself.

Zapier's key features:

• AI builder: Uses natural language to build and troubleshoot Zaps, making automation accessible to non-technical marketers.
• Admin security: Uses two-factor authentication to keep data connections secure.

30. Mailchimp

• Best for: Email newsletters
• Pricing: Free with paid options available
• Free features: 500 monthly email sends and access to basic landing page builders

Mailchimp's free tier is limit, but it remains a valuable entry point for those with a small, high-quality audience. Its free plan provides access to their world-class drag-and-drop editor and creative assistant, which uses AI to generate on-brand designs for your emails based on a website's look and feel. It also works as a starter kit for learning the fundamentals of email marketing, campaign monitoring, and audience management.

Mailchimp's key features:

• Creative assistant: Automated color and logo pulls into professional email templates.
• Landing pages: Generated signup pages to grow your audience.
• Basic analytics: Tracks opens, clicks, and unsubscribes to understand how an audience reacts to your content.

31. Hotjar

• Best for: Real-time heatmaps
• Pricing: Free with paid options available
• Free features: Unlimited heatmaps and basic AI survey summaries

Hotjar (now part of Contentsquare) is essential for any marketer who wants to stop guessing and start seeing why users are dropping off their site. The free plan allows you to watch session replays of site visitors, spotting where they get confused or encounter errors. Plus, the free tier includes Sense AI, which provides one-click summaries of your session recordings so you can identify friction points in seconds instead of hours.

Hotjar's key features:

• AI heatmap analysis: Visualize where users spend the most time, where they click, and how far down the page they scroll.
• AI survey generator: Builds customer feedback surveys and receives reports that highlight common themes and sentiment.
• Session replays: Real-time videos of user journeys to view bugs or UX hurdles that are impacting conversion rates.

How to choose the right AI marketing tools for your team

Choosing the right AI tools for your marketing tech stack is a strategic decision that goes far beyond checking off a list of features.

Before evaluating any tool, it's worth understanding where your organization actually stands. Supermetrics' AI Readiness Quiz can help you assess your data foundation and identify gaps before you invest.

From there, focus on tools that solve specific problems:

1. Assess the fit: Opt for solution-oriented tools that integrate natively with your existing platforms rather than generic assistants.
2. Consider quality: Evaluate the AI's output, including how well it adheres to your brand’s unique voice and quality standards.
3. Evaluate price: Move beyond the subscription cost and learn the total cost of ownership, including the time required for team onboarding and data preparation.
4. Prioritize data privacy: Ensure any AI tool you adopt follows strict data ethics and compliance standards while clearly stating how your data is used, stored, and whether it’s used to train their models.
5. Amplify time to value: Choose tools that offer a clear team win where you can see measurable results or time savings quickly.

How to measure ROI from AI marketing tools

AI can’t prove its worth in a vacuum. To see the connection between AI-assisted activities and final revenue, you need a robust marketing measurement strategy. With clean data pipelines through a marketing intelligence platform like Supermetrics, you can accurately measure the effect of your tools across three distinct areas of impact:

1. Time saved: Time previously spent on repetitive tasks such as data cleaning, basic copywriting, or report generation is no longer wasted.
2. Output volume: The increase in your content and campaign production capacity without an equivalent increase in headcount.
3. Performance impact: The lift in your key metrics, like improved click-through rates or a higher return on ad spend (ROAS).

Make your AI tools work harder with better data

The best AI tools for marketing require quality, AI-ready data. While the top tools can help you write, design, and automate, they all reach a ceiling if they are fed fragmented or manual data.

Supermetrics gives your AI strategy a reliable foundation — connecting, managing, and activating your marketing data so every tool you use is working from the same source of truth.

Start your free trial and see what your tools can do with clean, live data.

Frequently asked questions