Supermetrics Dashboards: Visualize and report marketing performance in one platform

Supermetrics has been known for its marketing data pipelines. Now we’re expanding into marketing data visualization .

For years, marketers have used Supermetrics to move data from ad platforms, web analytics tools, and CRMs into marketing reporting tools and data warehouses. Now, you can also visualize and monitor that performance directly with Supermetrics Dashboards.

This marks an important shift for Supermetrics from moving data to helping you understand and act on it—all in one marketing intelligence platform.

Key takeaway

• Supermetrics expands into marketing dashboards. You can now visualize and monitor performance directly in Supermetrics Marketing Intelligence Platform, not just move data.
• Supermetrics Dashboards is a no-code marketing dashboard solution. You can build cross-channel marketing dashboards and centralize your marketing reporting without relying on external BI tools.
• Supermetrics Dashboards and Data Explorer form the in-app analytics layer. With these features, you can explore your data, validate insights, and share performance views, all in one place.
• Supermetrics is evolving into a marketing intelligence platform. From connectors to exploration and visualization, you can now connect, analyze, and act on your marketing data with Supermetrics.

What’s Supermetrics Dashboards?

Supermetrics Dashboards is a native data visualization layer inside the Supermetrics Marketing Intelligence Platform. It allows marketing teams to analyze, visualize, and monitor cross-channel performance data in one place.

With Supermetrics Dashboards, you can:

• Create no-code marketing dashboards
• Track cross-channel metrics in one unified view
• Centralize your marketing reporting
• Share performance views with stakeholders
• Get instant insights once your connectors are live

Especially, you don’t need to send your data to an external data visualization tool like Looker Studio, Google Sheets, or Power BI. You can simply connect your data to Supermetrics Dashboards and create a dashboard from scratch, or open a premade template.

Supermetrics Dashboards is built specifically for marketers, not data engineers. It focuses on the core descriptive and diagnostic questions you ask every day, without the complexity of a full enterprise BI tool. As a result, marketers will get faster time to value, fewer reporting bottlenecks, and a single place for marketing dashboards and marketing reporting.

Check out Supermetrics Dashboards documentation.

Explore data before you visualize it with Data Explorer

If Supermetrics Dashboards is where you visualize and share, Data Explorer is where you investigate. And together, they’re a powerful tool for analyzing and reporting on raw data without switching between tools.

Use Data Explorer to:

• Break down performance by dimensions
• Compare segments and time periods
• Validate metrics before adding them to marketing dashboards
• Answer ad-hoc performance questions

Data Explorer helps you understand what’s happening in your data. Supermetrics Dashboards helps you communicate and monitor it.

Read Data Explorer documentation .

What you can build with Supermetrics Dashboards

Supermetrics Dashboards supports common marketing dashboard use cases, with templates and built-in customization options.

Cross-channel performance dashboard

The pain : Your paid, organic, and CRM data live in different tools. Weekly reporting means jumping between platforms and stitching numbers together.

The dashboard: A cross-channel marketing dashboard that combines paid media, web analytics, and CRM metrics into one view.

The benefit : You get a single source of truth for marketing reporting, and answer “How are we doing?” in seconds.

Paid media ROAS dashboard

The pain : ROAS, CPA, and conversion metrics are scattered across ad platforms. It’s hard to consistently compare performance.

The dashboard : A paid media marketing dashboard with pre-selected, relevant metrics you can trust

The benefit: You see what’s driving revenue, and what’s wasting budget, without manually configuring every chart.

Agency client reporting view

The pain: Agencies manage multiple client reports across tools, leading to inconsistent metrics and workflows.

The dashboard: Client-ready marketing dashboards built inside the Hub.

The benefit: A centralized reporting workflow that keeps data, logic, and performance views aligned.

Who can benefit from Supermetrics Dashboards?

Supermetrics Dashboards is built for marketing professionals, especially SMBs and mid-market teams who want fast insights without complex BI tools.

It’s designed for:

• Performance marketers who need instant visibility into campaign results
• Growth teams optimizing budget across channels
• Marketing managers who want centralized marketing reporting
• Marketing analysts who need a shared performance view
• Marketing agencies delivering clear dashboards to clients

If you’ve found Looker Studio or BI tools too complex or time-consuming, Supermetrics Dashboards gives you a simpler path from raw data to actionable insights.

How to get started with Supermetrics Dashboard and Explorer

Getting started takes minutes.

1. Log in to your Supermetrics Hub .
2. Connect and authenticate your data sources in the Data Sources section, or directly in the ‘Dashboard’ interface when creating a dashboard.
3. Head to the Analyze section and choose whether you want to explore data or visualize it
4. Data Explorer: See your data in a clean table, just like a spreadsheet, with only the metrics and dimensions that matter. Run your query and get instant answers without digging through messy exports or switching tools.
5. Supermetrics Dashboard: Create a dashboard from scratch to fully customize how you visualize your marketing data. Choose the metrics, dimensions, and charts that matter to your business, and build a view that fits your reporting needs. You can also explore example dashboards like Paid Media Mix, Google Analytics 4, and Facebook Insights to see how marketing performance can be visualized across channels and time periods.

From data pipelines to a marketing data intelligence platform

With Supermetrics Dashboards and Data Explorer, Supermetrics becomes a marketing data platform where you can connect, explore, and visualize performance in one place. At Supremetrics, we’re big advocates for data freedom and accessibility. We believe that you, the marketers, should be able to decide how you’d like to work with your data. And with the addition of Supermetrics Dashboard, you can visualize data wherever you want—be it Google Sheets, Looker Studio, Power BI, or inside Supermetrics with Supermetrics Dashboard.

Frequently asked questions about Supermetrics Dashboards