How to connect Claude or ChatGPT to your marketing data

Connect Supermetrics to Claude or ChatGPT, authorize the sources you want to use, and start querying Google Ads, Meta Ads, LinkedIn Ads, and GA4 data in natural language. This guide walks you through the setup and shows you how to check that everything is working correctly.

Claude and ChatGPT become much more useful for marketing analysis when they can work with your data, not just the context you paste into a prompt. Thankfully, in 2026, it’s easy to connect Claude or ChatGPT to your marketing data.

Connect your authorized marketing sources to either AI tool through Supermetrics and ask questions against the latest data available from those platforms. Querying connected data directly means less time assembling reports before you can investigate what changed.

This guide shows you how to connect your data, test the setup, and start asking useful questions.

Key takeaways

• Supermetrics connects more than 150 marketing data sources to Claude or ChatGPT, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, HubSpot, and Shopify.
• You don’t need an existing Supermetrics account or subscription to start. Supermetrics creates a trial when you log in if you don’t already have one.
• Connect Supermetrics to Claude or ChatGPT, then use an existing marketing data connection or authorize the source you need when prompted. You don’t need to connect every source before you start. See how to connect Supermetrics to Claude, ChatGPT, Copilot, or Gemini for more information.
• For Claude, select "Try in Claude" from the Supermetrics for Claude integration page. You can also add Supermetrics through Customize > Connectors in Claude.
• For ChatGPT, open the Supermetrics for ChatGPT page and select "Try for free." Follow the prompts to connect your Supermetrics account and choose the appropriate team.
• Once connected, Claude or ChatGPT can query data from the marketing sources you have authorized, including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, and Shopify. You can use that data to answer questions, compare channels, build reports, and investigate performance without manually exporting the figures first.
• Start by confirming that the AI tool can access the right account, then verify one familiar metric before moving on to broader analysis.

How do you connect Claude or ChatGPT to your marketing data?

Supermetrics connects Claude or ChatGPT to the marketing sources you have authorized. Connect Supermetrics to your chosen AI tool, then use an existing data source connection or authorize the source you need when prompted.

The connection uses the Supermetrics Model Context Protocol server, or MCP server. MCP gives Claude or ChatGPT a standard way to request governed data from Supermetrics without requiring you to export and upload the data manually.

Data moves from your marketing source, through Supermetrics, into Claude or ChatGPT.

If you already use Supermetrics, you can use marketing sources you have previously connected. If you are new to Supermetrics, you will be prompted to authorize the sources you need.

Before you start

• You don’t need an existing Supermetrics account or subscription. Supermetrics creates a trial when you log in if you don’t already have one.
• If you already subscribe, you may need to add AI chats as a destination. You can add a destination, upgrade your subscription, or swap an existing destination.
• You need the relevant account permissions for each marketing source you want to connect.

How do you connect Supermetrics to Claude?

1. Head to Supermetrics for Claude.

2. Select Try in Claude.

3. Add the Supermetrics connector.

4. Sign in with your Supermetrics account, using the same login you use for the Supermetrics Hub.

5. Select the Supermetrics team you want to use, if prompted.

6. Start asking questions. If the source you need isn’t connected yet, authorize it when prompted.

You can also add Supermetrics directly in Claude through Customize > Connectors.

How do you connect Supermetrics to ChatGPT?

1. Open Supermetrics for ChatGPT.
2. Select Try for free.
3. Follow the prompts to connect your Supermetrics account.
4. Sign in with your Supermetrics account, using the same login you use for the Supermetrics Hub.
5. Select your Supermetrics team, if prompted.
6. Start asking questions. If the source you need isn’t connected yet, authorize it when prompted.

How do you check if Claude or ChatGPT can access your marketing data?

List an account and request a familiar metric for fixed dates. Compare it with the source platform or an approved report.

1. Ask: "List the Google Ads accounts I can access through Supermetrics."
2. Confirm that the intended account appears.
3. Ask: "Show Google Ads spend for August 1-31, 2026, by campaign."
4. Compare the result with Google Ads or an approved report.
5. If the result matches, move on to broader analysis.

Once a simple result checks out, you can create a Claude report from the same connection.

Why don’t the numbers match the source platform?

If the result doesn’t match Google Ads or another source platform, check these five factors:

• Account: Confirm that Claude or ChatGPT queried the intended advertising account.
• Date range: Check that both views use the same start date, end date, and time zone.
• Metric definition: Confirm that the source platform and the AI response use the same metric and attribution settings.
• Currency: Check that the values use the same currency and have not been converted.
• Source freshness: Allow for API delays or attribution updates before treating recent figures as final.

Date range, account selection, and metric definition are common causes of a mismatch. Ask the AI tool to state the filters and definitions it used before you rerun the query.

What can you do after connecting your marketing data?

Once Claude or ChatGPT can access your marketing data through Supermetrics, you can ask questions against connected data, investigate performance, turn findings into reports and charts, and use the results to guide your next action.

Analyze performance and investigate what changed

Start with the questions you would normally answer by opening several reports or exporting data into a spreadsheet.

You might compare performance across Google Ads and Meta Ads, identify the campaigns driving the biggest change in CPA, or investigate why ROAS moved week over week. Because the AI tool can query your connected data directly, you can move from a top-line result into a more detailed investigation without rebuilding the dataset each time.

See how to analyze marketing data with Claude.

Turn your data into reports and charts

You can use the connected data to turn your analysis into something you can share.

For example, you can create a marketing performance report in Claude, summarize the biggest changes for a stakeholder, or turn marketing data into charts without manually moving the figures into another tool first.

A weekly recap could show spend, conversions, CPA, and ROAS by channel, then flag the campaigns responsible for the largest changes.

Move from analysis to campaign action

Campaign changes are available in supported Claude workflows. In Claude, you can go beyond analyzing campaigns and start making changes from the same conversation. This capability isn’t currently available through Supermetrics for ChatGPT.

You might use Claude for AI campaign management, create and launch a new campaign, or add new ads to an existing live campaign.

You can also use the performance context already in the conversation to write new ad copy in Claude, rather than starting from a blank prompt with no connection to what is already working.

Where campaign actions are enabled, keep human review in the loop before changes go live.

Can Claude and ChatGPT access real-time marketing data?

Claude and ChatGPT query the latest data available from your connected sources when you ask, which is fresher than a static export, but no source updates instantly.

API delays, attribution updates, and other source-specific limitations can affect how current the latest figures are. Recent performance data may still change after you query it.

If recency matters to your analysis, check the source-specific documentation for known reporting delays and data availability before treating recent figures as final.

What should you check before using AI output for a business decision?

When you first connect a source, check one familiar metric for a fixed period against the source platform or an approved report. Once you have confirmed that the connection returns the data you expect, you don’t need to repeat the full check for every prompt.

Recheck the underlying data when you change sources or accounts, see an unexpected result, or plan to use the output for an important reporting or budget decision.

What should you check before acting on AI output?

• Confirm the account and reporting period.
• Check definitions or attribution when they affect the result.
• Check freshness when analyzing recent data.
• Verify calculations and recommendations before acting.

Data retrieval and interpretation are separate steps. The model can retrieve the correct figures and still miss business context or reach the wrong conclusion. Review important recommendations and any requested campaign action before you publish, reallocate budget, or change a live campaign.

You don’t need an existing subscription to try the connection. Supermetrics creates a trial when you log in, and existing customers can add AI chats to their plan as a destination.

Ready to connect your data?

FAQs