Growth marketing is the next marketing frontier. Through frequent testing, quick learning, and effective adaption, it produces sustainable and replicable marketing activities. Additionally, growth marketing focuses on retention and engagements within the customer base. In this article, we’ll show you the basics of growth marketing and how to get started with testing and experiments. Skip ...
10-MINUTE READ | By Minna Tuikka
When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...
20-MINUTE READ | By Riku Mikkonen
Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across ...
23-MINUTE READ | By Anna Leikas
Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...
10-MINUTE READ | By Tea Korpi
Marketers, advertisers, and agencies face the challenge of scattered marketing data regularly. New marketing channels appear all of the time. This means that more data is available for business decision-making. It becomes challenging for marketers to handle all this information. The data pool becomes too large and messy, slowing your reporting processes and impacting your ...
8-MINUTE READ | By Pieter van Groenendael
Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand and digestible format. This is why good business intelligence tools are more crucial than ever. ...
17-MINUTE READ | By Isha Shinde
Any effective digital marketing strategy is built around one thing—data. Anyone who has suddenly been served ads for a product after being to a specific website knows their data is being collected. This strategy is certainly not new. Marketers have collected data for a long time. Back in the ’60s, media mix modeling was already ...
14-MINUTE READ | By Lee Dor
Want to learn more about GA4? Check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. If you’ve seen the news, you know about the sunset of Google’s Universal Analytics. As customers no longer browse through products on the web in an expected path but rather through multiple touchpoints, you need a ...
6-MINUTE READ | By Ha Tran
Looker Studio (formerly Google Data Studio) is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio (Data Studio) is a no-brainer for marketers who want to present their data but have little to ...
5-MINUTE READ | By Joy Huynh
Adverity and Supermetrics give marketing teams the ability to gather, store, and analyze data in a flexible and scalable way. This article will help if you’re weighing your marketing data solution options or using Adverity and considering an alternative. We’ll compare Adverity with Supermetrics based on different parameters to help you decide which is right ...
16-MINUTE READ | By Isha Shinde
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