Supermetrics Blog

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Data Governance,

Data ownership for marketers: How to get deeper insights from your marketing data

“If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?” There’s so much pressure on marketing leadership to prove the ROI of marketing and figure out the best channels to spend the marketing budget. Here’s a hint—taking full ownership of your marketing data ...

15-MINUTE READ | By Joy Huynh and Laura Hämmäinen

AlloyDB logo

Supermetrics is delighted to announce that it has successfully achieved a Google Cloud Ready – AlloyDB designation for AlloyDB for PostgreSQL, Google Cloud’s newest fully managed PostgreSQL-compatible database service for most demanding enterprise database workloads. Google Cloud Ready – AlloyDB is a new designation for the solutions of Google Cloud’s technology partners that integrate with AlloyDB. ...

2-MINUTE READ | By Lauri Putkinen

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. In addition, purchasing through the Marketplace allows our customers to easily monitor the health of ...

3-MINUTE READ | By Lauri Putkinen

Competitor comparison: Domo vs Supermetrics

Are you looking for a data pipeline solution and considering between Supermetrics and Domo? Then this article is for you. We’ll compare Supermetrics with Domo based on areas like data connectors, scalability, usability, and pricing. Navigate this post: Before a deeper comparison, let’s first look at a basic overview. Supermetrics overview Supermetrics automates data transfers ...

7-MINUTE READ | By Isha Shinde

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. Shared connections are available for all ...

3-MINUTE READ | By Supermetrics

Connecting and engaging with your potential customers at scale is what makes social media marketing so powerful. Think about it—you can reach a large number of people within seconds of posting your content. Social media is one of the most valuable channels for deliberately elevating your brand in the eyes of your audience and maintaining ...

12-MINUTE READ | By Kristina Knut

Before the year comes to an end, let’s have a look at all the great things that happened at Supermetrics in 2022. This was a busy year for us—we like to set ourselves ambitious goals to serve our customers as best we can. We set goals to release new products, improve the existing ones, tighten ...

12-MINUTE READ | By Aurora Aalto and Tea Korpi

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