Ecommerce
Managing full-funnel performance marketing in a global ecommerce brand: 7 lessons from Groupon
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you
- Performance Marketing Analytics
- Ecommerce
