GA4 replaced Universal Analytics
Are you making the most of your Google Analytics 4 (GA4) data? On this page, you’ll find GA4 tutorial videos, support articles and blog posts, and free reporting templates to ensure the best use of GA4 after the sunset of Universal Analytics.
How to make the switch to Google Analytics 4
In this video series, you'll learn how to set up Google Analytics 4 and you'll hear real-life use cases of how others have done it. We'll also cover topics on how to save your historical UA data and best practices for reporting in GA4.
GA4 native reporting vs. Supermetrics
In this video, our Performance Marketing Lead, Sofie, and Growth Marketing Manager, Minna, will discuss the differences in using GA4 native reporting and what benefits there are to export the data to a spreadsheet or any other analytics tool.
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How to check that your GA4 setup is correct with OnlineMetrics audit tool
In this video, our partner Paul from Online Metrics, will tell you all about an audit tool he's built that lets you check that your GA4 has been set up correctly.
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YoY web analytics reporting: Bridge the gap between Universal Analytics and GA4 data
In this video, we’re joined by Fouad Mawla, Data Analyst at marketing agency Kemb GmbH, to discuss year-on-year reporting with Universal Analytics and GA4 data. We’ll also share a free YoY reporting template for Power BI using a Google Sheet data set.
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Read more from our Google Analytics 4 resources
“Supermetrics has helped in transitioning to GA4 as it almost equalizes the playing field. It gives us the data from each platform in a similar format in BigQuery. We're then only working in the one platform, BQ, rather than trying to navigate two differing platforms, Universal Analytics and GA4.”
Jack Giddens
Director of Paid Media
Google Analytics 4 alternatives
Still not sure about migrating from UA to GA4? There are some alternatives when it comes to web analytics. Check them out and know that you can use Supermetrics to bring all their data into your spreadsheets, dashboards, and data warehouses of choice.
Why do marketers choose Supermetrics and the GA4 connector?
Take the next steps on your Google Analytics 4 journey
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