Supermetrics Blog

It seems like data lakes are all the rage these days. Why is that? And more importantly, if you work with marketing data, why should you care? And if you do care, but don’t know how to query data in your cloud storage bucket from BigQuery, how would you go about doing that? In this ...

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. ...

Facebook is the most popular social network, so if you’re looking to reach the highest number of people for your business, it’s probably a good place to be. A good place to start would be to optimize your Facebook Ads. Most ad platforms are pretty good at optimizing your campaigns based on user behavior. So ...

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. ...

We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools, and data warehouses with Supermetrics. ...

You don’t necessarily need a SQL server to handle data storage when you’re loading a small volume of data to Power BI.  Why deal with the annoyance of Power BI’s built-in direct query options when you can connect your data from Google Sheets directly to Power BI?  To top it off, you’ll get refreshed data ...

When I first started using Google Sheets, I thought it was a joke. My first experience with it back in 2010 was in high school when I was in my Intro to Accounting class. My exact thoughts were, “There’s no way Google can pack as much functionality into a web browser as Microsoft does into ...

Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. ...

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

Have you ever looked at your competitors’ Instagram accounts and wondered how they get all that engagement? What’s their secret? ...