Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Data Management, Data Transformation, Marketing Analytics

Data blending in marketing: What it is, how it works, and why you need it

Marketers often run campaigns across several channels, and without bringing data from these sources together, you’re missing out on the full picture. That’s where data blending comes in handy. Before you say, “Data blending is a data analyst’s thing,” I’d say it’s not entirely true at all. ...

8-MINUTE READ | By Courtney Waganer

Data Management, Data Transformation

Supermetrics for data transformation: Top 7 use cases for marketers

Since we introduced the Supermetrics Marketing Intelligence Cloud in 2023, data transformation features like custom fields and data blending have quickly become our users’ new favorites. In this article, I’ll discuss seven ways you can use custom fields and data blending to manipulate, customize and get a holistic view of your data, including: Manipulate and ...

5-MINUTE READ | By Tea Korpi

News and product updates, Supermetrics News

What’s new at Supermetrics in March 2024

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...

3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran

Data Visualization, Power BI

Power BI custom visuals: 5 charts to elevate your data storytelling

While many data reporting platforms excel at loading and transforming data, their visualization capabilities often need to be broadened with a handful of chart types. Bringing marketing data to Power BI is a great way to visualize data and communicate insights. ...

3-MINUTE READ | By Ralph Spandl

Data Management, Marketing measurement

Data-driven marketing decisions: Improve the quality and speed of decision-making

“Why do we bother with marketing reporting?” That’s the basic question I ask marketing leaders when giving talks on marketing measurement strategy. Marketers do reporting to see how they’re doing against their goals and identify the best channels for investment. ...

5-MINUTE READ | By Evan Kaeding

Data Management, Marketing Analytics, Marketing measurement

Marketing measurement: A guide to KPIs, methods, and tools

Despite managing large marketing budgets, many senior marketing leaders find it difficult to connect the dots and prove the impact of marketing. After working with thousands of companies across different industries and sizes to solve their measurement problems, we’ve recognized that most companies are missing a key piece in their measurement strategy. ...

10-MINUTE READ | By Michael Kaminsky & Kathy Murillo

Google Sheets, Performance Marketing Analytics

Automate ad spend tracking and budget pacing with Google Sheets and Supermetrics [Free cheat sheet and template included]

When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients. I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust. ...

12-MINUTE READ | By Sofie Segercrantz

Data Visualization, Google Analytics, Power BI

Google Analytics 4 to Power BI: 2 simple ways to export your website data (free template included)

Let me guess. You’re here because you want to overcome Google Analytics 4’s UI limitation and have more freedom to customize your reports. Bringing your data into Power BI is a great way to stay on top of your website performance without any restrictions. In this article, I’ll discuss two common methods for exporting GA4 ...

4-MINUTE READ | By Jessica Wei

Data Management

First-party data strategy: The ultimate guide for marketers

The end of third-party cookies is a one-two punch for marketers. It’ll limit how marketers track and measure marketing and deliver targeted ads. Investing in a first-party data strategy will help marketers adapt beyond the cookie crumbles. In this post, we’ll discuss everything you need to know about first-party data and how to take advantage ...

9-MINUTE READ | By Pieter van Groenendael & Bani Kaur

News and product updates, Supermetrics News

What’s new at Supermetrics in February 2024

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

By Aurora Aalto & Tea Korpi & Jessica Wei

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