Google Sheets•Mar 26, 2024
Automate ad spend tracking and budget pacing with Google Sheets and Supermetrics [Free cheat sheet and template included]
When I worked in an agency as a paid media consultant, ad spend and budget were some of the most often recurring discussions we had with clients. I learned that some advertisers’ budgets are more strict than others. Whenever significant overspending or underspending occurs, it can cause real harm to the customer relationship and trust.
- Google Sheets
- Performance Marketing Analytics
