Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand…
17-MINUTE READ | By Isha Shinde
Looker Studio (formerly Google Data Studio) is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio (Data Studio)…
5-MINUTE READ | By Joy Huynh
Since Google Data Studio’s beginnings in 2016, new features and updates have been rolling out frequently to improve the platform and move the needle on data visualization. More importantly, the Data Studio team has always listened to the community and…
12-MINUTE READ | By Lachezar Arabadzhiev
Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to…
4-MINUTE READ | By Ralph Spandl
If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year…
10-MINUTE READ | By Heidi Suutari and Sophie Michaud
We’ve created many dashboards at Supermetrics. When we started building custom visualizations, we didn’t just look at features but also made sure they blended well into the dashboard creation process. This article will uncover some of these features that you’ll…
5-MINUTE READ | By Ralph Spandl
Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded…
6-MINUTE READ | By Ben Brown
Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one?…
3-MINUTE READ | By Ralph Spandl
Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web…
9-MINUTE READ | By Joy Huynh
If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. Our Charts…
2-MINUTE READ | By Ralph Spandl
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