Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Ad creative testing: How to identify your best ads and win the attention game

Your creative concept is the single biggest differentiating factor between great and disastrous advertising effectiveness. That's why you need a consistent ad creative testing process to identify what works, what doesn’t, and how to optimize your performance. ...

12-MINUTE READ | By Outi Karppanen

Data Visualization

Facebook Ads to Looker Studio (Data Studio): 2 ways to get your data [free templates included]

In this article, we'll show you three ways to get Facebook Ads data into Looker Studio. It's a great tool for visualizing data and building interactive dashboards. ...

3-MINUTE READ | By Jessica Wei

Data Visualization

23 Looker Studio dashboard examples to inspire your next report, including paid, social, web, ecommerce, and email

In this post, we share 23 Looker Studio example dashboards and reports for different marketing reporting needs. ...

By Joy Huynh

Marketing Analytics

Digital marketing analytics guide, including metrics, tools, and dashboards

We'll walk through the fundamentals of a modern analytics program and the metrics that matter. Then, we'll show you how to separate actionable insights from vanity noise and create a fast-track way to visualize everything in Looker Studio. ...

8-MINUTE READ | By Linda Grönlund

Data Integration, Supermetrics vs

Supermetrics vs. alternatives: Which tool is right for you?

In a crowded space of tools like Supermetrics, Funnel.io, Fivetran, Adverity, Datorama, Windsor.ai, Domo, and Stitch, with somewhat similar features, choosing the right tool isn't always straightforward. Keep reading to learn the strengths and weaknesses of each tool and which one is right for you. ...

10-MINUTE READ | By Sonja Kukkula & Isha Shinde

Supermetrics News

How Supermetrics and Relay42 redefine Marketing Intelligence

Today, we're very excited to announce Supermetrics' acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). Read this article to learn how we're building a Marketing Intelligence platform with Relay24. ...

3-MINUTE READ | By Matt Simmonds

Supermetrics News

Supermetrics Redefines Marketing Intelligence with the Acquisition of Relay42, a real-time Customer Data Platform

Supermetrics, the leading Marketing Intelligence Platform, is excited to announce today the strategic acquisition of Relay42, a leading, real-time Customer Data Platform. ...

1-MINUTE READ | By Supermetrics

Marketing Analytics

Growth marketing analytics guide: What to track and how

In this guide, we'll explore which metrics matter most and how to analyze them effectively to drive smarter marketing decisions. ...

6-MINUTE READ | By Linda Grönlund

Data Management

Big data in marketing: what is it and why does it matter?

Working with big data can be simpler than you think, provided you have the proper strategies and tools in place. Let’s go beyond vanity metrics and uncover clearer, more effective marketing insights. ...

5-MINUTE READ | By Zach Bricker

Performance Marketing Analytics

How to access real-time ad analytics across platforms

Real-time ad analytics shows what's happening in your campaigns as it happens. With timely data, you can adjust bids, shift budgets, and improve creative in hours rather than waiting for the next reporting cycle. ...

9-MINUTE READ | By Linda Grönlund

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