Supermetrics has been officially recognized as an Elite Partner in the Microsoft Advertising Partner Program—the highest level of partnership available. This milestone marks our long-term investment in helping advertisers and agencies maximize the value of their Microsoft Advertising data, and our shared commitment to enabling marketers to drive better performance through data.
Why is Supermetrics recognized as an Elite Microsoft Advertising Partner?
Over the years, Supermetrics has supported Microsoft Advertising advertisers and agencies by enabling seamless access to campaign data through Excel, Power BI, Azure, and Microsoft Advertising itself. Today, more than 3,000 Microsoft Advertising customers use Supermetrics to streamline campaign reporting and gain deeper insights into performance. Recognizing this impact, Microsoft Advertising awarded Supermetrics Elite Partner status —a distinction given to partners that demonstrate strong innovation, customer success, and ecosystem impact.
The Supermetrics partnership with Microsoft Advertising reinforces our mission to:
- Provide complete marketing data connectivity across every major source and destination
- Help marketers move beyond reporting toward insight activation and measurement
- Support long-term growth through scalable, secure data infrastructure
Why does this Supermetrics and Microsoft Advertising partnership matter for marketers?
Microsoft Advertising Platform is an essential channel for many marketing teams—from global brands to performance-driven agencies. More often than not, marketers face challenges with understanding Microsoft Advertising's contribution to their overall marketing performance. For example:
- Comparing Microsoft Advertising data with other channels
- Identifying growth opportunities across audiences or campaign types
- Building consistent reports across teams and clients
By strengthening this partnership, Supermetrics and Microsoft Advertising aim to make Microsoft Advertising data more accessible, easier to analyze, and more actionable.
- Centralizing performance data in Excel, Power BI, Azure, and other tools
- Automating reports and refreshes to save time and reduce manual work
- Highlighting performance insights that help teams optimize faster
Our collaboration with Supermetrics is about more than data connectivity—it’s about helping advertisers understand the impact of marketing and make informed decisions. As we continue to evolve the Microsoft Advertising Platform, partnerships like this one enable our customers to grow their businesses with reliable marketing data.
Being recognized as an Elite Partner with Microsoft Advertising is a proud milestone for Supermetrics. It acknowledges our long-term investment in building strong integrations across the Microsoft ecosystem. Together, we'll continue helping customers turn their marketing data into insights that fuel business growth and drive new innovation.
Microsoft Advertising vs. Google Ads performance template
Let’s say you’re an in-house performance marketer managing a campaign on multiple channels. Or, you’re working at an agency and your clients are all running ads in different places. Either way, you can use this Microsoft Advertising vs. Google Ads performance template to track your performance. This template is best suited for users of Excel.
With it, you’ll see:
- Which platform delivers higher total conversions and revenue
- Metric performance comparison
- How the budget is allocated between platforms
- Which campaigns perform the best in different regions
What’s next for Supermetrics and the Microsoft Advertising partnership?
Together, Supermetrics and Microsoft Advertising aim to help marketers move beyond manual reporting toward intelligent, insight-driven growth. Our collaboration will continue to evolve through:
- Joint product and go-to-market initiatives
- Closer alignment with the Microsoft ecosystem, like Excel, Power BI, and Azure
- Exploration of opportunities in AI and automation, including Microsoft Copilot
If you’d like to make the most of your Microsoft Advertising data, reach out to your client success manager or visit the partner portal to learn more.