GA Data Grabber – The most powerful tool for automating Google Analytics & AdWords reporting

Eliminate time-consuming manual work in data processing and visualization – GA Data Grabber automates all this and helps you keep up with the latest developments for a large number of Google Analytics profiles or AdWords accounts. Works within MS Excel, making it easy do additional analysis and charting.

GA Data Grabber is designed especially for people managing many Analytics profiles or AdWords campaigns, as the regular Google Analytics and AdWords interfaces are not well suited for analysis of several accounts or campaigns.

For up-to-date information and to get the free trial, visit the GA Data Grabber site

Benefits of the tool include:

  • The latest developments for a large number of sites can be checked quickly
  • Regular KPI reporting can be automated, eliminating routine work
  • Makes in-depth analysis more productive: time can be put into analysis and decision-making rather than into manually fetching reports and creating charts
  • Everything happens in Excel, so it’s easy to customize the charts, do additional calculations and combine with data from other sources. As the data is in an Excel table, it can also be easily fed to another analysis tool for additional analysis.

  • Fetches and combines data from any number of GA profiles or AdWords accounts
  • Fetches any metrics that are available through the GA/AdWords APIs (including calculated metrics like bounce rates or average ad positions)
  • Results can be split by dimensions, such as traffic source or search keyword
  • Automatically generates charts & other visualizations from the data
  • Automatically generates PowerPoint presentations of the results
  • Results can be filtered by GA’s ‘advanced segments’
  • Automatically calculates how the figures have changed compared to the previous week or month, or to the same date range a year earlier
  • Works in Windows Excel 2003 and later versions

Screenshots (click to enlarge)


To download a demo version of GA Data Grabber and to purchase the full version, visit the GA Data Grabber site.

GA Data Grabber can be customized if there’s some feature that you would like to have that’s not currently available. In this case, please contact us by email (

18 Responses to “GA Data Grabber – The most powerful tool for automating Google Analytics & AdWords reporting”

  1. Jason

    Looks interesting, does it have ecommerce capability also? whats the price for two users?

  2. Mikael Thuneberg

    Hi Jason,

    It does fetch eCommerce metrics, yes. So you can for example fetch revenue per product, or average revenue per visit split by traffic source.

    The price for two user accounts is 49 * 2 = 98 euros 🙂 If you contact me by email we can surely find a good solution for you.

  3. Anonymous

    How secure is this solution as far as my GA login info goes.

    thx it looks very cool.

  4. Mikael Thuneberg

    Hi! It uses the client login method of the GA API for authentication. Your password is stored only on your own PC and sent to Google via an SSL encrypted connection, so it’s perfectly secure.

  5. BHJ

    I got an early copy of the Excel spreadsheet. Once I figured out what an array formula did, GA Fetch worked like a champ and is a lot faster than tweaking up what you want online, downloading a csv and importing it.

    Note that a few days ago, Google linked in a lot of the AdWord data to Analytics. I can now get stuff via Analytics that I can’t get (download and keep) in the AdWords interface.

    Excellent work.

  6. terry whalen

    Hi Mikael,

    I am seeing data in the demo version of GA Data Grabber that is not consistent with what I see in GA.

    I have double-checked to make sure I am not making any mistakes, and that I am comparing apples-to-apples.

    The excel data says there are 15 goal completions for a certain paid search keyword, but GA says there are 3, which is accurate (and consistent with what AdWords reporting shows, too).

    Any thoughts here?



  7. Mikael Thuneberg

    Hi Terry,

    Thanks for letting me know about this. I haven’t noticed this before, nor have any clients contacted me about this kind of bug.

    Could you please contact me by email and attach the Excel file where you’ve made this query, so I can investigate what’s going on?


  8. Jeff

    Hi Mikael,

    Maybe I am doing something wrong, but the “Filter String” is not working for me, if I want to filter out the domain name from keyword for example, I used: !=”” and I also tried !, but it is giving me 0 results. Is my syntax incorrect? Awesome product, ty!

  9. Mikael Thuneberg

    Hi Jeff,

    You need to include the dimension (or metric) name also in the filter string. Quotation marks should be left out. So if you want to exclude keywords that match your domain name, use:


  10. Tomas

    does the DATA Grabber work on any Mac OS apps like OpenOffice or Numbers? Thanks for the answer.


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